Home
>
Web Development
>
Developing A Website: 10 Tips For Getting Started

Developing A Website: 10 Tips For Getting Started

1. Be clear on your purpose.

Building a website can be a long and arduous procedure if you are not sure what you are doing. However, if you have a clear focus as to what you expect your website to do for your business/organization, things will flow much more smoothly. The purpose can be anything from selling widgets online to keeping members of your soccer team updated. Regardless, figure that out before setting sail on your journey.

2. Establish your target audience.

Your target audience will affect what sort of content your site includes as well as how it will look and function. Obviously, writing for kids will be much different than writing for adults. For business websites, a narrow and specific target market, will not only make it easier for you to market your product or service, it will also make it easier for customers and clients to find you.

Also, consider how many graphics and "bells and whistles" you'll want. If your audience is not very computer literate and generally includes people with slow Internet connections, it doesn't make sense to include large, slow-loading graphics, animations, and video clips. You want your site to be user friendly and don't want your visitors to leave because they've become frustrated with the navigation or because your website loads too slowly. Conversely, if your audience is the younger generation, including flashy graphics and other "fun" elements might be more appropriate and even necessary to grab their attention.

3. Determine your budget.

One can spend anywhere from $99 to $10,000+ dollars on having a website developed. Your purpose should help you decide on your budget. Remember, a website should ideally be a work in progress. Don't worry if you can't do everything you want with it initially - you can always add to it later, and it will work better for you and your customers if you keep it up-to-date and fresh.

4. Assess the value of your time.

Many people have undertaken to create their own websites, especially with the advent of desktop publishing programs. Still, they expend a huge amount of time and energy and end up unsatisfied with the results. While it may be true that "anyone" can design a website, the same could be said about any type of work. If it takes you hours and plenty of frustration to cut your own hair, wouldn't you be better off going to a barber or hairdresser?

If you have a flair for design, feel confident in your writing and marketing skills, and have the time, knowledge, and passion to build your own website, go for it! If your time would be more productive doing your own work and contracting out the web creation, that might be worth considering.

5. If hiring a professional website designer, make sure you are comfortable working with him/her.

Do you feel he or she understands your vision? Does he or she provide useful ideas and solutions you hadn't thought about? Have you looked through his or her past work? Do you feel like you're getting professional service? Is the price right for your budget? What is included in the fee you will be paying?

6. Think about how you'd like the website to look and function.

Often you will have a logo and/or other graphics you'd like to build a design around. You probably have some colour and style preferences. Perhaps a certain font has caught your eye. If you're stumped and lacking ideas, go surfing! Look through a wide variety of websites - both your competitors' and other successful businesses/ organizations. Write down (or bookmark) the sites you like and what appealed (or didn't appeal) to you. Do the same with magazine ads. You'll get a lot of inspiration.

7. Organize and formulate a layout for the information you'd like to include.

Assign page names to each distinct "chunk" of information and, if the total number of pages is sufficiently high (over 12, as a rule of thumb), group them into sections. This will make navigating through your site that much easier. Your designer should be able to make some recommendations in this area.

8. Make sure you understand the importance of effective website copy (text).

Your website copy will be determined by your purpose and your audience. On the Internet, people have very short attention spans. If they don't get the information within a few seconds they'll usually move on to the next website - possibly your competition's. Furthermore, the more you know about writing web copy, the more customers you will draw in. You can learn some basic copywriting skills yourself, or you can hire a professional copywriter to write it for you. Always make sure you know what you want to say and say it concisely. If you have the need for a lot of text that can always follow further down the page or on another page.

9. Choose a domain name and find a hosting company.

Your website will need to reside somewhere so that others will be able to access it. And, you'll probably want to register a domain name, such as www.mybusiness.com. Doing so rather than using the long, awkward name (and free web space) provided by your Internet Service Provider (ISP), sounds much more professional and is much easier for customers to remember. Choosing a good domain name can also help you get found in search engines, such as Google. You'll also get related email addresses, such as info@mybusiness.com, which, again, sound professional and reinforce your domain name. There are plenty of hosting companies out there at a variety of prices. Find one that suits your needs. Your web designer or marketing consultant should be able to help you with all of the above.

10. If you have a business website, develop a strategy on how you will market it.

Having a website without visitors will get you nowhere. An analogy is writing a fantastic book, hiding it in the library, and not telling anyone about it. You will need to drive traffic to your site. There are numerous ways to do this. You can either learn to do this yourself, or hire a marketing professional to help you. Although hiring someone will increase your initial costs, it can pay off in the long run when you have more potential customers visiting your site, and ultimately increasing your sales.

? Juliet Austin & Nathaniel Richman, 2005.

Juliet Austin is a Marketing Coach, Consultant & Copywriter who assists counselors, healing professionals and socially responsible business owners in marketing their practices and businesses. Juliet can be reached at: http://julietaustin.com/

Nathaniel Richman is a Web Designer/Developer who assists socially responsible businesses and organizations to promote themselves by creating unique, professional websites and other multimedia applications, such as CD-ROMs and newsletters. Nathaniel can be reached at: http://julietaustin.com/

Together, Juliet and Nathaniel provide a unique website design and promotional service to help professionals, businesses and organizations make the most out of their websites. Visit their blog at: http://julietaustin.com/

The authors grant reprint permission so long as the article and contact by-line remain intact.

spotless home service Park Ridge ...

In The News:

Moderna and Merck's Phase 3 melanoma vaccine trial showed positive results, but full data and FDA approval are still pending for the mRNA therapy.

Malwarebytes data reveals scam texts peak around noon ET with 874% higher volume than overnight, and Fridays bring roughly 50% more messages.

Over 5,400 legitimate websites now serve fake CAPTCHA scams that trick users into pasting malware commands into Windows Run via ClickFix attacks.

Tuya Smart's Doova AI home robot rolls to seniors who call for help and connects family via live video, but key privacy questions remain unanswered.

Jevon Martinez livestreamed himself removing 10 Flock Safety cameras in Bernalillo County, but authorities say eight belonged to neighborhood associations.

A dark web service called Nexus claimed to hold over 153 million driver's license records, and the FBI confirms it is now looking into the incident.

Asking Siri to call American Express connected an 82-year-old woman to a bogus number that nearly drained $100,000 from her Bank of America account.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

iPhone Duo opens to a 7.6-inch foldable display starting at $1,999, but Siri Recap's ambient listening on Apple Watch may spark privacy concerns.

Homeowners association meeting minutes and membership lists can expose names, addresses and emails that scammers use to craft convincing phishing scams.

Lima, Ohio, has installed 3,120 floating solar panels on its Twin Lakes Reservoir, projecting nearly $10 million in electricity cost savings.

Amazon's Alexa for Shopping now lets customers verify suspicious emails, texts and phone calls against the company's own communication records.

Lindsey Brooke Isaacs spent 13 days in jail after a Flock camera flagged her Dodge Durango near a fatal Florida crash that killed three people.

AI-powered smart grocery carts are linked to 32% higher spending, according to new research, as Instacart Caper Carts expand across U.S. stores.

A VPN encrypts your connection on hotel, airport and café Wi-Fi abroad, but streaming catalogs and live sports access still depend on provider rules.

Gmail's Verified Sender Program launches September 8, 2026, giving U.S. political committees a more reliable path to your personal email inbox.

Elroy Air's Chaparral can carry over 500 pounds and fly 450 miles without a runway, and the FAA just tested it under a new federal program.

Bedrock Robotics says its autonomous excavators are doing paid earthwork on active job sites in Texas and Nevada with no operator in the cab.

A dedicated banking computer isolates your financial accounts from malware and phishing, but passwords, SIM swapping and outdated software remain risks.

The OlloNi SS1 AI robot pet uses a 4K camera and facial recognition to learn your family, but its removable Red Heart memory module raises questions.

Nine identity theft warning signs range from unfamiliar credit inquiries to SIM swap attacks that can quietly drain your bank account funds.

Robot.com's R-dog uses articulated legs and wheels to climb stairs and deliver packages, while its built-in screens display paid ads along the route.

MyChart phishing emails mimic real patient portal alerts with fake lab results and malware tricks that target Windows users across the country.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Google's Motion Assist places animated dots on Pixel screens to combat motion sickness in vehicles, but the Android 17 rollout remains limited.

Developing A Website: 10 Tips For Getting Started

Web Development