Home
>
Web Development
>
Marketing Your Business Online

Marketing Your Business Online

As a business you can't afford to ignore the Internet Age; in 2002 there was an estimated 605 million people online around the entire globe, today this is estimated at over a billion users worldwide.

By using the Internet to market your business an entire world of potential customers are opened up for you, rather than just your local town, city, or country.

Some Facts:

? According to Forrester Research Inc approximately ?2.5 billion worth of goods and services were sold online to US and European customers in 1998, more than double the 1997 figure.

? In the last six months more than a third of households have made a purchase online, this is double last year's figures ? Forrester anticipate this will reach 40% of households by 2009.

? In 2004 the top 400 retailers totalled online sales of around ?25 billion, in the US this accounted for over 58% of all retail sales.

? Online sales grow by 25% each year.

? Over 40 million potential customers used the Internet last year seeking out local information; even if your focus is on the local market, you still need to be using the Internet to make sales.

Every day customer confidence in online shopping soars; this is relevant to you as a business whether you sell to consumers or business to business.

Having a website isn't just about having a 'presence' on the Internet any longer - just so that you can show that you are a legitimate business, it's about connecting with customers via the Internet, and making sales directly from your presence on the Internet, because believe it or not most of your potential customers are highly receptive to this.

If you don't have a website yet and have been in business longer than six months, something is very wrong with your marketing strategy - and if you do have a website but aren't using this as a portal to gain Internet custom in addition to your offline marketing, again, something is very wrong with your marketing strategy. + Some Reasons Why You Absolutely Need a Website

No boundaries: As already mentioned, the world is your oyster when you utilise the Internet as it is meant to be utilised; for most business there should be no geographical restrictions for your customer base.

Speed: Time sensitive materials can be released instantly, no need to wait for the layout designer, printing firm, and then post to deliver the latest incentives or news to your customer base.

Convenience: Customers can loose (or bin) your business card and brochures, they can't 'loose' your website, which gives them ready access to your contact information should they wish to work with you/buy from you again.

In addition they can find out information about your services and/or products at a time that is convenient for them, rather than being tied to your business hours which may not suit them.

Getting a website, ensuring it is well designed and practical for making sales is just half of your slog unfortunately; your next step is ensuring it is correctly marketed so that potential buyers can actually find it using a search engine search.

The most popular method of finding goods and services is via a search engine - therefore once your website is designed and launched you'll need to pay attention to search engine optimisation to ensure that potential customers can actually find you. This is just one way of marketing your website, albeit one of the most important.

If you want to get help establishing a high quality website contact sales@trulyace.com

About:

Truly Ace offers creative unique and cost effective logo design, commercial illustration, graphic design, and web design services.

sales@trulyace.com

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Apple recently notified a small number of iPhone customers in 92 countries that their phones may be under attack by mercenary spyware.

An artificial intelligence-powered home security system can fire paintballs and tear gas at trespassers. The camera identifies human faces and animals.

Technology expert Kim Komando gives her tips and tricks on enhancing your user experience a smartphone and other devices you use everyday.

A new camera called NUCA uses artificial intelligence to create deepfake photos of subjects by stripping away clothing in close to real time.

The Kimberley Kube trail-ready camper has a compact but spacious design and combines luxury, functionality and ruggedness for a weekend getaway.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Emails instructing you to reset your password for an account may be legitimate, or they may be scams. Kurt "CyberGuy" Knutsson explains.

Northrop Grumman's Manta Ray uncrewed underwater vehicle aims to revolutionize undersea missions — it glides through the ocean without human assistance.

Learn how to work Google's calendar application to streamline and organize your daily tasks from technology expert Kim Komando.

If you do not want Facebook to have automatic access to your private photos, follow our tips to protect yourself. Kurt “CyberGuy" Knutsson shows you how.

Kurt “CyberGuy" Knutsson goes into detail about Apple’s recent iOS update that allows iPhone users to instantly translate spoken language simply by using the Action Button.

Safeguarding your digital life with a reliable physical backup isn't just a precaution, it's a necessity. Kurt “CyberGuy" Knutsson provides the essential backup checklist.

Kurt “CyberGuy" Knutsson reveals how a Redditor exposed false recycling claims at their apartment, highlighting a report that only 21% of U.S. recyclables are processed.

Kurt "CyberGuy" Knutsson offers a travel toolkit featuring five technology tools to help you with booking flights and hotels for your summer vacation.

The bubble behind the clock on your iPhone can appear in different colors. Kurt "CyberGuy" Knutsson explains what each of those colors mean.

Scammers are using the power of artificial intelligence to mimic voices of people and are using the fake voices to commit crimes, like kidnappings.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech guru Kurt "CyberGuy" Knutsson explains the science behind the Invisibility Shield, a 6-foot shield that makes people become invisible.

The International Olympic Committee on Friday announced plans to use AI in various Olympic aspects, including athlete identification, training and judging.

Tech guru Kurt "CyberGuy" Knutsson explains an easy trick to avoid squinting while working or surfing the web by zooming in on your personal computer.

Streaming giant Roku has recently been targeted by a pair of cyberattacks, and the company confirmed over a half million Roku accounts were compromised.

The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Marketing Your Business Online

Web Development