Home
>
Web Development
>
Wheres Your Focus, Money or Customer?

Wheres Your Focus, Money or Customer?

Is your website Really useful?

I had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new companies he was working with and the great products he could offer and reminded me to go to his website.

When he'd finished, I asked him:-

"what is the purpose of your website?" a question which he couldn't answer.

"does your website tell me what you want me to do when I go there?" - err no was the answer.

"Can I sign up somewhere to hear about what your latest products/services are?" No.

"Can I buy something directly from the website?" No

"Is there a list of your products and services, or reviews of any of them or of the companies you resell for?" No

"Are there any articles about what's happening in that industry and the issues I should be concerned about?" No

"So what's the purpose of your site?" Don't know really.

"What do the people that normally go there do?" Can I get that information?

As you can see, his website was a complete waste of time.

He's running his own business and supporting his family (and driving a nice Mercedes) and his online marketing is effectively ZERO.

How many people are there online who could help this guy - Thousands? Easily.

So why are so many people failing?

My Answer = Because they put the money before the business.

For most Internet newbies looking to start making money - that's as far as they define their model. There are thousands of people around who can tell you how to make a website, where to host it, where to get content, how to create a product, how to start a newsletter, how to buy and sell on Ebay, how to setup an affiliate program, how to arrange JVs and how to get traffic (and all the other aspects of an online business) - but even with this knowledge they're failing to achieve their goals.

They need to take action, that goes without saying and there are lots of people not becoming successful purely because they're not taking any action to move them towards their goal, but I think the fundamental issue even before that action is the state of mind that they're in.

I'm sure that any 1/2 decent marketer can tell you that you're not going to make money by 'selling', matching products with peoples needs is slightly different to 'selling', and that difference is responsible for more failing efforts than you can imagine.

My 'rep' yesterday could see so much improvement in his business just by thinking of the needs of his customers (and potential customers) and there are lots of small actions he could take to improve things. Why hasn't he? because he's thinking constantly about 'selling', he's forgottent that having a website is one thing but making money from it by offering people something that addresses a need they have is a different thing.

Since he was kind enough to buy me lunch and a beer I ran over a few things he might like to consider regarding both his online and offline business. He was like a child that had just been given the keys to a sweet shop, he could see the potential and he knew it all made sense - and that he could actually make these changes without too much effort.

So why am I saying all this? (No, it's not to promote my latest product or 'sell' you something)

These incidents serve as a constant reminder to me of how some people don't realise that permanent changes can be made in an instant (If you've ever been burnt by fire, you'll know how quickly your mind can set up permanent links).

Where we are today is based on the choices we've made, our future can be however we want it. The only thing that needs to happen is for us to decide what we want. This seems so simple, and for anyone who has come to realise the truth in that short statement knows that the change can be swift and permanent.

Unfortunately so many people are walking around in a trance feeling like a victim of the world around them that not only do they not take a look around them and see the possibilities, but they build a container around their world and define its limits.

Money is a means to an end, it's a currency. If you consider your time and happiness as having a higher value then it becomes much easier to set goals which free up your time and allow you to become happier.

If the main thing in your sight is money then you can become caught in a world that revolves around money and restricts your view of the important things in life.

I used to wonder why people didn't 'get it' but now I know that before you can 'get it', you need to be in the right state of mind open to possibilities.

A guy called Maslo once defined what he termed a 'hierarchy or human needs' which have been the basis for many management, leadership and other training courses. His model outlined the various levels of peoples needs (like the requirement for food and shelter etc.), if you focus your efforts on meeting peoples needs you can find that 'selling' becomes much easier and you feel much better about doing it (which has repercussions of its own).

About The Author

Andrew Henry
Internet Marketing Consultant
Money&Motivation Publishing
www.moneyandmotivation.com

cleaning service near Park Ridge .!

In The News:

Hotel TV privacy risks go beyond forgotten passwords when you sign into Netflix or other streaming apps on shared devices you don't control.

Apple's iOS 27 Visual Intelligence now lets your iPhone search objects directly on screen, but Samsung Galaxy and Google Pixel have a head start.

x47.c Windows malware uses xAI's Grok to maintain persistence on infected PCs while stealing passwords, browser cookies and API keys from victims.

Frankie LaPenna fought three robots in a cage, including two modified EngineAI T800 humanoids that can kick with up to 850 pounds of force..

MacSync malware hides malicious commands inside iCloud calendar events to download additional payloads onto infected Macs without raising suspicion.

Joseph Holycross dismissed his racing heart for nearly two years until his Samsung Galaxy Watch detected atrial fibrillation and changed everything.

Home title fraud begins when criminals forge your signature on a deed. Here is how to check your own property records and set up free alerts.

Jeffrey Ladish, a former Anthropic security team member, warns AI agents are colluding and hacking with no reliable solution to keep them in check.

Instinct Concierge and Meta Muse can now place phone calls to businesses on your behalf, but the privacy and data access tradeoffs are significant.

Olivia Moore spent $100 to create a fake RushTok influencer using ChatGPT and MiniMax, and thousands of Bama Rush fans couldn't tell the difference.

RatHat Android malware uses AI to steal banking credentials, intercept two-factor authentication codes and reconstruct your PIN from touch inputs.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Apple and Google password managers can flag compromised, weak and reused passwords on your phone before credential stuffing attacks can strike.

Researcher Peter Garrigan says Moonshot AI's Kimi model was manipulated into providing instructions for biological weapons and assassination plans.

iPhone, Google Pixel and Samsung Galaxy phones now offer call screening that asks unknown callers to identify themselves before your phone rings.

Ransomware can lock your irreplaceable photos and documents in seconds. A tested backup strategy and stronger cybersecurity habits are your best defense.

ShinyHunters claims it breached FBIJobs.gov and stole Social Security numbers, home addresses and sensitive assignment details of FBI personnel.

Find My iPhone, Google Find Hub and Samsung Find have critical tracking settings to enable now, before your phone ever goes missing or stolen.

The FTC proposed a new enforcement policy on personalized pricing, warning companies that hide how personal data shapes the prices shoppers see.

The $250 million Apple Siri AI settlement is now accepting claims, with eligible iPhone owners potentially receiving up to $95 per device.

ShareAScan turns T-shirts into scannable digital business cards with QR codes that link to profiles the owner can update anytime they choose.

BragJack research reveals how a single malicious browser extension could hijack Gemini, Perplexity Comet and Edge AI agents with zero clicks.

A phishing campaign impersonating OpenAI uses fake ChatGPT billing emails with a convincing login page to steal credentials and payment details.

Startups are helping modernize America’s defense industry with new technology and innovative ideas as the War Department diversifies its inventory.

New account fraud victims jumped 31% in 2025, reaching 5.4 million. Criminals open accounts you may never see on your regular bank statements.

Wheres Your Focus, Money or Customer?

Web Development