Home
>
Web Development
>
What Business Owners MUST Know BEFORE They Commit To Having A Web Site

What Business Owners MUST Know BEFORE They Commit To Having A Web Site

Q1.Why would I need a web site?
A1.

- Improve my service by providing the existing clients with useful resources

That will help me to build up the loyalty of the clientele and get returning clients.

Examples: my contact details, this month special, technical info on the products.

- Obtain new clients via Internet That is how I am going to make new sales.

Example: local resident searching for "car dealers Geelong" on Google, will find my web site with latest stock details and pricing.

- My strongest competitors already have web sites! That is how I am going to match and beat them in the competition.

Q2.How am I going to achieve my online business goals?

A2.Initially I will have a nice but not an expensive web site.

It will be positioned on major search engines and drive potential clients to my business. It will be supported by a smart Internet marketing strategy tailored for specifically for my business.

That may include pay-per-click, email marketing or other methods. I will be spending more money on my web site only AFTER it starts generating income.

Q3.What is my web site checklist?

A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines, Internet marketing, web site updates and web site maintenance.

These services are provided by different types of businesses. Some companies can deliver a complete web site service. I am going to ask my providers BEFORE I sign up how they are going to contribute to achieving of my online business goals. I will not sign up if they talk megabytes and technologies. I am interested in visitors and dollars!

Q4.What if I already have a web site?

A4.No matter how good is my web site - it will age.

I need to update it every 6 - 12 months. If your web site does not have a consistent targeted web traffic I may never get a Return On Investment.

If it is a case - my web site may need an immediate makeover.

Q5.What are the typical web site expenses, including hidden?

- Web site design and development: $500+ (one off)
- Web site hosting: $240+ (annually)
- Web site marketing: $50+ (monthly)
- Web site update and maintenance: $30+ (monthly)

Q6.What type of web site is for me?

A6.Typically there are 3 types of web sites on the Internet.

Depending on my type of business, its size and targeted audience I should choose from:

1.Basic presence on the Internet

Internet version of my business card and online brochure. Benefits:

- extended branding of my business

- all hours availability of information for EXISTING clients

- improved image of my business

- professional email address instead of my local ISP

Examples: legal and accounting firms, printing.
Costs:$500+, annual maintenance $250+

2.Powerful marketing tool
Interactive web site.

Benefits:

- make existing clients return again and again

- establishing special relationship with clients

- get NEW clients

Example: hardware shop, travel agency.
Costs: $1500+, annual maintenance $500+

3.Additional sales channel
e-commerce web site suits retailers and wholesalers of goods. Works really well if brands and characteristics of products are well known or easy to explain. Great business value if the price is right.

Examples: stationary suppliers, books CDs,DVDs
Costs:$2500+, annual maintenance $1000+

RKD Unger is the founder of Infopulse Pty Ltd (Australia) and internet marketing australia. Infopulse is a developer of internet marketing australia - a free SEO tool for webmasters.

trusted cleaning company Buffalo Grove ...

In The News:

Apple's $299 HomeView smart display uses facial recognition to personalize screens for up to six household members and show live security camera feeds.

Domonique DuBose spotted red flags when a man on Hinge with 85,000 followers and a blue checkmark claimed to be a San Francisco 49ers player.

Your phone's location data can expose visits to doctors, pharmacies and places of worship. The FTC took action against data brokers selling this data.

Hackers targeted Danfoss refrigerator controls across French supermarkets, forcing chains like Carrefour and Monoprix to discard massive food stocks.

iOS 27 finally lets iPhone Shared Albums store photos and videos at full resolution in iCloud, but new items count toward the owner's storage.

A fake Facebook Marketplace text scam uses your real name as the seller to trick you into replying, and Malwarebytes warns even one response helps.

The Pentagon data breach exposed 2.76 million Social Security numbers and military records, raising long-term identity theft concerns for veterans.

Kodiak AI plans to haul IKEA freight on Texas highways with no one in the cab, raising urgent cybersecurity and safety questions for drivers.

Apple Intelligence in iOS 27 adds Extend and Reframe tools to Photos, letting iPhones generate new background areas beyond your original borders.

Microsoft's X account was hijacked to promote a crypto pump-and-dump scheme, exposing its more than 13 million followers to a scam campaign.

Scammers can combine your name, phone number and address with data breach details to attempt SIM swaps, phishing and even identity theft schemes.

ChatGPT Work, Meta Muse and Gemini Spark can monitor flight prices, sort your email inbox and track important deadlines, but savvy users start small.

iPhone, Samsung Galaxy and Google Pixel each hide a built-in tool that turns a video frame into a separate photo without any screenshot needed.

Operation KillSwitch dismantled KillSec's ransomware infrastructure, but investigators say a 16-year-old allegedly ran the entire cybercrime operation.

The Fox News Artificial Intelligence newsletter covers where voters will decide on AI data center ballot measures and Jeff Bezos' tech vision.

Apple's Impersonation Risk Detection in iOS 27 can flag suspicious activity inside apps, but the setting is off by default and must be enabled.

Federal Election Commission records can expose your name, address, employer and donation history once contributions exceed the $200 threshold.

Cybersecurity expert Morgan Wright says human skepticism remains the strongest defense against AI-driven phishing scams and voice cloning fraud schemes.

iPhone, Google Pixel and Samsung Galaxy each handle security updates differently, and one screen saying "up to date" may not tell the whole story.

Deborah Del Mastro heard what sounded like her daughter's terrified voice on the phone, launching a five-hour virtual kidnapping scam ordeal.

Hotel TV privacy risks go beyond forgotten passwords when you sign into Netflix or other streaming apps on shared devices you don't control.

Apple's iOS 27 Visual Intelligence now lets your iPhone search objects directly on screen, but Samsung Galaxy and Google Pixel have a head start.

x47.c Windows malware uses xAI's Grok to maintain persistence on infected PCs while stealing passwords, browser cookies and API keys from victims.

Frankie LaPenna fought three robots in a cage, including two modified EngineAI T800 humanoids that can kick with up to 850 pounds of force..

MacSync malware hides malicious commands inside iCloud calendar events to download additional payloads onto infected Macs without raising suspicion.

What Business Owners MUST Know BEFORE They Commit To Having A Web Site

Web Development