If you haven't made the sales and built your clients to an income you want, then you may need a Web Site makeover.
What I mean by that is, most people contact a web master to put up their site. They can connect the links but not all are copywriters that bring in new customers and clients. You may have written your own material, but often it lacks the promotion know how to make your words sell.
Score the below questions from 0-5. Add up the total and see recommendations at the end.
1. Does your home page include headlines that compel your visitor to click to product or service sales letter?
The number one mistake Web site owners make is not to give their valuable visitors a reason to buy. While mission statements and bio talk about you, benefit driven headlines make the difference--showing your potential buyers what outcomes they will receive..
2. Does your site offer a sales letter for each product or service you want to sell?
Visitors want you to help them make an informed decision. Educate them about your service in this piece whether it's in a long or short sales letter. Include benefits, features, and of course testimonials.
3. Do you make it easy for your visitor to buy?
At the end of your sales letter, include a page on how to buy. Include each step because many people online are non-techie like your online marketing coach is. Include the call the action link that takes your visitor straight to the order page. Check out a professional's site to see these skills in action.
4. Do you give your visitors what they want--free information?
Not only does a list of articles, ezines or tips on your site give free service and make you look like the expert, it also helps your site become number 1 to 10 in the search engines meaning more consistent monthly sales. Your non-techie Web coach is still number one in Google and 35 others after three years. Be sure to announce you update material every 2 weeks or even daily. That's what brings your potential clients back again and again.
5. Does your Web site bring you all the income you want?
Your site may be attractive and colorful, but check you monthly sales and make sure they increase to the income you want. It's not the hits; it's the sales that really matter. Naturally, your site brings new contacts and develops an image too, but remember to measure your web site's success by the income it provides. Otherwise it's not worth a dime.
Recommendations
Score 0-4
If your score less than 5 you are ready for a complete makeover. Get help now.
Score 5 to 7
Your site is not doing much for your business. It needs improvement. Get a comprehensive Web site evaluation.
Score 8 to 10
Your site is doing well, but a web strategy could make it more successful.
Score greater than 10
Your Web site works. Get ongoing feedback for adding new content and making link changes. Realize your site cannot be static, and must keep growing and service your particular audience.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.
===============
Email her at http://www.bookcoaching.com or http://www.bookcoaching.com Phone: 619/466-0622 -- Orders: 866/200-9743
You have seen those web pages where they have the... Read More
Setting up a website is the very first step of... Read More
While most marketers are beginning to understand the critical importance... Read More
Making a web site is easy. Making a good web... Read More
With all of the factors involved in designing and building... Read More
The definition of the phrase "Content Management" depends on what... Read More
Developing a website with content that entices visitors to return... Read More
Keywords in Search Engine Optimizing and Search Engine Marketing are... Read More
When you publish a content site there are times when... Read More
When most people build a web site, they think one... Read More
A lot of people these days are interested in getting... Read More
An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More
Think up a name and check if yourname.com is available.... Read More
A lot has changed in the way sites are optimized... Read More
If you are like me you have wanted to build... Read More
That's right. Your method, behavior and strategy you are now... Read More
You know exactly what your organisation does and what your... Read More
Getting a Targeted Visitor to a website is a waste... Read More
The cost of setting up a web site is dirt... Read More
If you are living in a country that its native... Read More
Build it and they will come is not always true;... Read More
The big thing these days is your ability to capture... Read More
Most web sites are more like stage sets than real... Read More
A website is the most versatile and cost-effective marketing tool... Read More
Like wine cars get more attractive to collectors as years... Read More
last minute cleaning help Buffalo Grove ...Most interactive websites nowadays require data to be presented dynamically... Read More
So your prospect, Mary, is sitting at the computer reading... Read More
Through the explosive growth of the Web, companies have realized... Read More
Everywhere you look these days, people are telling you that... Read More
So you've decided to start an online work at home... Read More
Web sites are an Ongoing Part of Business.All too many... Read More
In about the Time it takes to Watch a Reality... Read More
An additional benefit of website accessibility is an improved performance... Read More
1. Choose a big enough font size. A size 12... Read More
When I started my company in 2002, I knew I... Read More
Knowledge is power.And undoubtedly, it is the key to making... Read More
If you are developing your website on a host that... Read More
There's been widespread speculation about the new legislation being introduced... Read More
In this day and age most businesses consider having their... Read More
This article was prompted by some customer support work I... Read More
What is SQL? SQL stands for Structured Query Language and... Read More
Does your website have a links/resources page?Do you exchange reciprocal... Read More
If you were asked to put a value on your... Read More
Research reveals three important facts:1) The Internet is one of... Read More
The growth in Internet usage around the world is astounding... Read More
I recently helped my mom to launch a website (www.mom2me.com)... Read More
How many Web Sites did you stumble over telling you... Read More
QUESTION: Should I build and maintain my business Web... Read More
The cost of setting up a web site is dirt... Read More
I had a client say something to me the other... Read More
Web Development |