Creatively marketing your corporate site takes time in the set up but you will learn that building your customers isn't about marketing your products but getting your name and reputation into the minds of internet customers.
I have randomly chosen Watkins to design a marketing approach but you will see how to apply this concept to any direct sales company.
Now let's sort through the steps of developing your online marketing plan.
Become an expert.
Be an expert on your products, your corporate website, and your current and potential customers. If you don't see yourself as an expert about your products, your company... that is your first step.
Don't try to market or pay for advertising without knowing your products and the people that would love them!
When you are comfortable with the products you offer on your corporate website begin to brainstorm about how to connect your products to internet customers.
On paper list the different categories of products with a list of potential "markets" you can target. You are ready to start your marketing plan itself.
Find your niche market.
In our example of Watkins, there is a potential market with women that are homemakers, enjoy cooking, love to entertain or create family memories with cooking traditions but remember men love to cook too.
There is a very wide range of the ages, the groups within that cook and entertain. By studying your potential customers, a theme will emerge.
Let's look at "cooking from scratch."
To know your customers, do this exercise:
Think cooking. Think old fashioned values. Think food and family traditions.
Where would they go on the internet for ideas, menus, recipes and more? Use search engines for your initial search to find a few solid popular websites. As most well built website have links within their categories, visit their links or resources to find other similar sites.
Look for homemaking, cooking, familiy focused and entertaining sites with message boards, newsletters and articles.
You are finally nudging closer to your niche market, your potential customers.
Once you have found a few websites that cater to your market, stop and study the sites. Read the articles and visit the message boards. Message boards often have posts asking for advice or recipes. Articles may have ratings by visitors which tell you more about what readers want to see. learn what kind of information your potential customers may be looking for, what they want to learn and do.
Sign up for the site's newsletter. You will learn a great deal from the newsletter. Read the articles, hints and ads in the newsletter.
Start writing.
Submit your articles, recipes and kitchen hints both to site owners that accept submissions but you can also contact the publisher of the newsletters too.
It's very important to remember not to write about your products Write about anything connected to the homemaking, cooking, entertaining site....keep your written article focused along the theme of the website you have found.
Your articles should reflect your knowledge, your passion whether it be crafts for kids or organizing a closet.
Sell outside the article.
You do not need to sell within the article or post. On the power of your words, your writing, they will learn about you, your business in your "resource box." When a reader enjoys your article, connects with your writing, they will feel compelled to click on your link.
You have made your first contact with your market through creative marketing.
This is your best marketing strategy for your corporate website. Continue to post ads on message boards that allow you to but often that serves you best with recruiting for your direct sale team.
Your products, whether it is Discovery Toys or Tupperware, are best presented online in your resource box as you build your reputation as fun, knowledgeable and credible. Over time and repeated exposure online, your name will become synonymous with your product and your company.
That once limiting corporate website will be the link between you and your customer. Your success with your business and corporate site will be based on creating a market for You.
Tammy Ames
Owner of Wahm Connections http://www.wahmconnections.com - Publisher of Wahm Connections Weekly Online. Send a blank email to http://www.wahmconnections.com to subscribe to her dynamic weekly ezine available in both email text or html online. Free weekly subscriber ads available.
QUESTION: Should I build and maintain my business Web... Read More
The popular search engine Google indexes over 8 billion websites.... Read More
When visitors add your web site to their Favorites or... Read More
Starting and maintaining a business is challenging enough without the... Read More
There's been widespread speculation about the new legislation being introduced... Read More
Keywords in Search Engine Optimizing and Search Engine Marketing are... Read More
Creating a content management system either from scratch,... Read More
An automated accessibility tool is a piece of software which... Read More
The internet has taken over our lives with a vengeance,... Read More
Optimize your time. How much time each day must you... Read More
Having an eye catching website is great, but are you... Read More
What is SQL? SQL stands for Structured Query Language and... Read More
If you were asked to put a value on your... Read More
You know exactly what your organisation does and what your... Read More
Through the explosive growth of the Web, companies have realized... Read More
Absolutely everything stems from the purpose of your website -... Read More
"How do I improve web site sales figures?" The CEO... Read More
Creatively marketing your corporate site takes time in the set... Read More
If you're fairly new to the Internet scene, you may... Read More
When I started my company in 2002, I knew I... Read More
Do you make your website just to entertain yourself or... Read More
So what do you do if need to get a... Read More
Your business website is a critical aspect of being able... Read More
Before you jump into spending coutnless hours on designing and... Read More
While creating a Web site may seem like... Read More
The first step in setting up an online business...Starting an... Read More
Three way linking and concerns.For many years SEO experts were... Read More
When you publish a content site there are times when... Read More
The needs of screen magnifier users are overlooked when implementing... Read More
In this example I have used the map of the... Read More
Most people know they need a website in order to... Read More
I recently helped my mom to launch a website (www.mom2me.com)... Read More
There's been widespread speculation about the new legislation being introduced... Read More
Rosalind wants to share her inspirational poetry with a wider... Read More
If you like the Internet and surfing through the billions... Read More
Your website conversion rate should concern you. This simply refers... Read More
Recently, a friend asked "What's the deal with those DIY... Read More
1. Address your targeted audience on your business site. Example:... Read More
Starting an internet business can be confusing to non-veterans. The... Read More
With search engines putting a damper on direct reciprocal links,... Read More
Although designing a great web site is an important part... Read More
Internet Marketing is not a miracle marketing strategy ? competition... Read More
D.zigns dzignerwebs The Basics Before starting on... Read More
What is the most important part of your online business?Many... Read More
Every small business owner knows that they need a website,... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
If you are like me you have wanted to build... Read More
One of the most useful features offered by some web... Read More
When most people build a web site, they think one... Read More
Build it and they will come is not always true;... Read More
Web Development |