In the region where my company is located, South Bend, Indiana, the demand for web design and associated services could be described as: leery. It's not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries.
Small businesses and corporations need to understand that the internet is indeed a beast, but a beast that can definitely be tamed. In this market small business is primarily focused in independent food service establishments, manufacturing of RVs (recreational vehicles) and related accessories, electronics engineering, and various steel fabrication. While the majority of these industries don't necessarily have grand end-user sales growth, they do have a great potential for being leading providers in the field of B2B. Surprisingly enough, much of that success could come from establishing dynamic functional websites ? but many just don't seem to want to jump on the bandwagon.
The trick is: to have a website with a national scope and feel to set them apart in the world economy from other local business.
Websites that primarily focus on B2B (business to business) sales and leads generation are new to many smaller markets. The internet is considered a point-and-click outlet for general merchandise. For almost as long as anyone can remember, many of the sales for such industries have been generated by cold-calling, sub-contracting, and other relationships such as contacts made at convention meetings, trade shows, and other conventions. It's surprising that so few of the businesses in this area haven't tried to expand their national sales by being a leading provider with expansive information available online.
The steps to creating nationally viable and profitable websites for exclusive industries are pretty simple in base form:
1. Introduce visitors to the website by offering easy access to information that includes the company's history, track record, solutions provided, and plans for the future.
2. Specifically list the company's target markets with examples of satisfied accounts, and extensive information on products and services.
3. Incorporate all of this information into a site that offers a look and feel like it's been designed by a professional team with appropriate vision to reach mass visitors in both domestic and foreign markets.
Many exclusive industries have a background in niche marketing that just doesn't give room to keep an open mind when it comes to new ways of doing business and getting their company's name and information out there. Once that hurdle is jumped, it's pretty just a matter of time before they start generating profitable new contacts who want to know more about the dominating international entity that they have become.
About The Author
Patrick A. McIntire is owner of TechniArtist Media, based in South Bend, Indiana. His company's focus is in creating national scope websites for low cost and local budgets.
"I am a writer, not a business-person. I don't want... Read More
Huge Mistake #1: Creating a Website with Flash -- Did... Read More
Wow, we`ve already taken a domain and chosen a web... Read More
Analyzing traffic to a site is a key factor in... Read More
How do you decide on the content, products and or... Read More
What is CSS?CSS is a simple file which controls the... Read More
In the big, wide online world there are millions of... Read More
When a user signs up at your website, you may... Read More
I still remember it very clear ... It was almost... Read More
Affiliate programs are a great way to earn an income... Read More
There have been many significant changes to the face of... Read More
When I started my company in 2002, I knew I... Read More
So your prospect, Mary, is sitting at the computer reading... Read More
Selecting the Perfect Domain NameThe first issue I have with... Read More
The popular search engine Google indexes over 8 billion websites.... Read More
1. Address your targeted audience on your business site. Example:... Read More
An automated accessibility tool is a piece of software which... Read More
cPanel is a control panel for your website and allows... Read More
There is an ongoing debate about web copy. Some say... Read More
Your site is getting traffic, but conversion rates are horrible.... Read More
The "robots" meta tag, when used properly, will tell the... Read More
Dynamically Update Your Web Pages Via E-MailIf you can Send... Read More
Although designing a great web site is an important part... Read More
1) A marketing necessityI still hear it said from time... Read More
If you're looking for better web site ROI, chances are,... Read More
An accessible Web site is easily approached, easily understood, and... Read More
If you're anything like most small business owners, you probably... Read More
Knowledge is power.And undoubtedly, it is the key to making... Read More
You've just finished congratulating your marketing team. After six months... Read More
When I started my company in 2002, I knew I... Read More
After years of working with entrepreneurs who developed their first... Read More
Thinking about starting up a business? The web is the... Read More
"I don't sell anything online, I don't advertise online, in... Read More
More and more non-profit organizations are developing websites to help... Read More
SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes... Read More
The needs of screen magnifier users are overlooked when implementing... Read More
"I have a small business with just a couple of... Read More
Making maximum profit from your law firm website is important,... Read More
With all of the factors involved in designing and building... Read More
Launching a new small business website is often a long... Read More
Many websites I come across don't have a single link... Read More
Internet has opened a whole new world for web developers... Read More
An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More
Understanding and using web analytics.In recent years, website marketers were... Read More
How popular is online shopping? And is there room for... Read More
There are many elements that are key to successful web... Read More
This is a growing concern amongst many business owners. Does... Read More
Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More
In about the Time it takes to Watch a Reality... Read More
So you have decided that you want to do freelance... Read More
Web Development |