One great benefit of article marketing is the generation of high-quality backlinks.
Simply put, a backlink is a link to your website from another website. There is a difference in quality of backlinks, and search engines know the difference. When marketers first learned that search engines rewarded websites that had many links from other websites, they began to establish link farms (they traded links with each other) that were nothing more than pages upon pages of links. Clearly, these links were not helpful, either for someone looking to follow a link, or for the search engines, who at first supposed all the links meant a high-quality site was being linked to.
As search engines got smarter, marketers realized they needed links to be contextual: that is, there should be a body of content (at least a paragraph) surrounding the backlink. This new understanding defeated the purpose of link farms, and marketers began to understand and see the value in article marketing: They could write one article, send it to 100 or more article sites, hopefully have it reprinted several times, and have contextual (high-value) backlinks from a number of sources.
Generating quality backlinks is one of the real values in article marketing. But search engines have gotten smarter still, and they now tend to see this as a form of link spamming (though not as bad as the link farms).
So how can a marketer engage in article marketing to generate backlinks without appearing to spam? By subtly changing your content for every 20 or so submissions you make. Some marketers change the context immediately surrounding their website link, which is good, but I suggest you go a step further and actually edit your article a bit. If you aim for a 300 word article, and you write 350 words, pare it down to your original goal and submit your article to 20 or 25 sites.
Then, edit your article (and resource box) by working back in the extra 50 words and removing others to create a very similar, yet different, article (you can keep the same title). Submit again to another 20 sites or so. You can do this over and over again, because each time you rework your article (and your resource box), you will change the content enough that it doesn't appear as though you are link spamming.
This is how you generate quality backlinks that search engines love.
Jeremy M. Hoover is an online freelance writer who specializes in article writing for website owners to use to establish themselves as experts and generate traffic, leads, and backlinks. If you need articles, Jeremy can write them for you fast. Contact him through his website, http://www.jhooverwebcopy.com (or at jeremyhoover AT gmail.com), and mention this code-EA8405-to buy up to 20 articles for $5 each (when purchased at one time). Read more http://www.jhooverwebcopy.com by Jeremy at his blog, http://www.jhooverwebcopy.com
cleaning team near Winnetka ..Writing articles for online newsletters and websites can be a... Read More
By now you probably understand how important writing for trade... Read More
It is a well-known fact that a key to obtaining... Read More
Article marketing has become very popular of late, especially with... Read More
Here's a really simple way... to promote your online business... Read More
Do you know one of the most powerful marketing techniques... Read More
Looking for another no cost promotional tool? Your fee will... Read More
Writers have one basic need -- readers. We all want... Read More
Would it be worth it to master a technique that... Read More
Currently many online writers and would-be online writers, feel very... Read More
When I started Ezine-In-A-Box I wanted to help people publish... Read More
Article marketing is becoming more and more popular, especially as... Read More
A lot of great ideas happen when two or more... Read More
You know that writing articles is the best free way... Read More
Writing and submitting articles to article banks is a well-known... Read More
Never before in the history of the business of writing... Read More
Jim was working hard to grow his business. Long hours... Read More
"When you provide good information from which readers can learn... Read More
I have seen the question asked so many times. How... Read More
1. Write to one person.When you're writing your article picture... Read More
Been reading up on SEO? If so, you know that... Read More
Some six weeks ago, I began writing and submitting articles... Read More
Do you have problems finding ideas for articles and speeches?I... Read More
It has become common knowledge that the smartest and most... Read More
This may come as a surprise... to you, but writing... Read More
family-safe home cleaners Northbrook ..Here's a really simple way... to promote your online business... Read More
Every field or discipline has its own specialized vocabulary and... Read More
Writing effectively on the internet is the most effective way... Read More
There are two primary factors in creating a successful reference... Read More
Rule number one - You must write ezine articles and... Read More
Thanks to recent information that leaked by Google within their... Read More
Never before in the history of the business of writing... Read More
Writing articles is one of the most powerful, if not... Read More
Online publishers, ezine subscribers, and Web visitors want short, useful... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
If you've spent any time online trying to promote your... Read More
Once you learn the benefits of article writing, you may... Read More
I once wrote an article in which I offered the... Read More
A true test for many writers that will require your... Read More
What's the quickest, easiest way to get exposure for your... Read More
I've been blogging occasionally over the last two months about... Read More
Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More
Do you know why the "Chicken Soup for the Soul"... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
Currently many online writers and would-be online writers, feel very... Read More
The Whole reason you write those articles is so you... Read More
If you are starving for traffic, can't seem to consistently... Read More
For me, to decide to start a home business was... Read More
Do you know one of the most powerful marketing techniques... Read More
You want your business to be noticed by thousands daily.... Read More
Article Writing |