Home
>
Article Writing
>
Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style

Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style

A Consultant could be an expert about absolutely anything.

Calling yourself a "consultant" demands further clarification. A consultant who? What specific problems do you handle? And who needs what you know? Everyone? (Never true) Businesses selling to seniors? (A precisely defined niche) Success depends on how clearly you can define yourself and what you offer. How easily can potential clients understand it?

You provide clients more than your expert knowledge and problem-solving skills. Your delivery style (tricks) are every bit as valuable as your knowledge base. We all relate to some businesses (personally and professionally) more effectively than to others. Great match-ups require something akin to a mating call to help a consultant find and connect with ideal clients.

Every consultant is unique in important ways. Your challenge is to express those significant intangibles - so they set you apart from others using the same job title. Do clients understand what you can do for them? How you're different from the competition? Why they'd prefer you?

Article Marketing is Your Ideal Stage

Whether you're selling a service, speaking or training, nothing persuades like offering a sample. Writing articles that highlight your style and expertise does that for you. A meaty, 600 to 800 word article is long enough to deliver a tangible taste.

Once it's widely posted, the message can be read by thousands. Some readers will search for what else you've said, or click over to your website. Writing repeated in-depth articles further establishes your niche, point of view, and expertise. They're building your name recognition and readership in short order.

Your stock-in-trade is information, so packaging it into articles makes you a content creator. The Internet voraciously demands a steady diet of new material. Websites, ezines (and now blogs) efficiently deliver ideas to targeted readers. But sad to say, too many articles consist of rehashed, low-grade material. Stand out with fresh, professional-quality information. Being a cut above builds respect and trust - a must for doing business down the road.

Local Search can Further Define Your Market

Unlike a plumber or day care center, most consultants needn't be confined to the local arena. Your Internet exposure connects you to a national or global audience, if that's your goal. But if your target market is closer to home, articles still help to position you.

Recent research by The Kelsey Group show that 70% use the Internet to make local buying decisions. And nowadays, 36% of search engine queries request local search results. That means the person includes a geographic term in their search engine query. For example, a query with: "employee benefit consultant" + Denver only lists the small pool of appropriate Denver providers.

Every consultant needs to make sure their information appears in local search queries, http://www.yellowpagesage.com/localsearch.html. The trend toward local search is growing quickly. Businesses can easily be left out-which makes them unfindable by online searchers. Who can afford to miss 70% of their client base? Having your own website isn't necessary - but still helpful for a variety of reasons.

Potential Clients will Check You Out Online

Surveys reveal that over half of respondents consider search engines a better source of buying information than Yellow Pages, newspapers or magazines. When someone enters your name or company into Google (in quotes), what comes up?

It helps if your name is unusual. If not, follow up with "search within results" for a qualifier term (like your specialty, "employee benefits") to find your cites.

In just a few moments, searchers get a picture of your professional standing and scope of recognition. They're likely to be swayed by what they see. Who mentions you, and what are they saying? What kinds of links come to your website? If you've been publishing articles, they'll also show up - enhancing your credibility and incoming links.

In my own case, a Google search for my name showed about 100 cites before I started article promotions. Now that's well over 3,000. So many cites boosted my website traffic and Page Rank as well.

If you haven't gone "ego surfing" on Google for mentions of your name, you should. Because the public will. Make sure there's plenty of stuff for them to find that does you proud.

Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719) 395-9450

maid service near Lake Forest ..

In The News:

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style

Article Writing