Business Process Automation or BPA for short. This was a buzzword a few years back with anyone and everyone claiming they were experts in this area. Maybe so. But to really realize its true potential you need to understand what business process automation is and why you will need it?
If you own/run/manage a business, take a look around yourself at the daily activities you perform to run your business effectively and efficiently. If you do observe closely, you will quickly notice that you (or your staff) do perform a lot of tasks that are generally repetitive in nature or they may be administrative tasks; tasks that you have to perform and are necessary to run your business.
Let me elaborate that with an example. A customer calls and enquires about a product you market. You tell the customer you will send a product brochure. You take all relevant information like prospect name, address etc. and walk over to your secretary. Your secretary takes the information, chooses the appropriate brochure, creates a covering letter, puts it in an envelope and mails it to your customer. Sounds familiar, right?
Well, what if I told you that process automation automates the entire process above using the Internet? And all with zero involvement from you? Or anyone else from your organization? Would that be cool? Let me help you visualize it.
Your prospect comes over to your web site, browses and is now seeking more information on a specific product. You have the prospect fill in all relevant information from within your web site. When the prospect submits the information, your web site will automatically save the information electronically in a database and send a personalized email to your prospect (i.e. thanking him/her for the enquiry and providing instructions to download the brochure). Your system can also follow up automatically after a few days with that specific prospect asking if they have any other questions or if you could be of any help.
This is, in essence, business process automation. You are automating the different business processes within your business. The beauty of automating this is the zero-involvement from your business. Let's take this a step further. If the prospect does decide to buy the specific product, they can purchase it directly from your web site (via a shopping cart). Your web site will already know what your prospect had received so you can "speed up" the process by simply collecting payment information over a secure line, process the transaction and then send new shipping details to your customer. The prospects details now go into the customer database (because you have converted a prospect into a customer). The order details automatically get sent to your order-processing department for order fulfillment. When the order is shipped, your order-processing department updates the "system" with ETA for the product. Your customer can now automatically track the status of their order. And you can actually get an overview of how many orders were received, shipped, transacted; all through a browser. Even if you were holidaying and were miles away from home/office.
Can you think of all the costs you have saved by automating routine, mundane tasks that have typically needed human intervention in the past?
That, in essence, is the power of automation.
Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on Web Development and Internet Marketing
10723 159th St, Surrey, BC V4N 3J1 Canada
http://www.netmedian.com
One of the critical success factors for service-related businesses is... Read More
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
When we speak of branding most of the time people... Read More
Have you been searching for the perfect home-based business? I... Read More
Who is responsible for maintaining the business relationship?Nurturing a business... Read More
Cash is the lifeblood of any business. As humans need... Read More
Having a successful business means also having a good working... Read More
One of the biggest fears people have about starting a... Read More
Opening a carpet cleaning business is a great way to... Read More
What are the 5 best ways to gain new contacts?There... Read More
Many experienced auto detailing professionals who have started out using... Read More
Buying a franchise is not for everyone. This guide will... Read More
How a donation is different from a sponsorship and what... Read More
Every company has a value proposition. That is a statement... Read More
Anyone in business today realizes both the natural dependency on... Read More
If you're like the rest of us, you've spent a... Read More
Competition in the business world is often viewed as a... Read More
What is a Family Business? A family business is basically... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
There have been many great points raised on both sides... Read More
When working properly, computers enable small businesses to make big... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
I love lists. I make them for everything. And I'm... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
quick home cleaning Lake Forest ..Which questions do you need to ask to even get... Read More
What's your job profitability? Do you know?Many business owners are... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
What is the satisfaction & expectation review of the business... Read More
Buying a franchise is not for everyone. This guide will... Read More
Why does consistency in the message have an effect on... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
Many small companies work very hard to get new accounts.... Read More
Having a successful business means also having a good working... Read More
A Small Business Opportunities Magazine is one of the new... Read More
I recently met with a very successful magazine publisher who... Read More
If you plan to upgrade your workshop into an Authorized... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
The American system of business management has been admired and... Read More
The following tips have come from a wide variety of... Read More
As a home business proprietor, you may already realize why... Read More
One of the biggest excuses franchisees of home based and... Read More
A thing worth doing is worth doing badly. Yes I... Read More
"I don't know the key to success, but the key... Read More
How is your pipeline structured?I assume most of you have... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
As small business managers, we juggle limited resources in a... Read More
Why would you use an event pass?Event passes are often... Read More
Small Business |