I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in the past nine months so I ran a word count. 44559 words.
And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller.
Last week I looked in the mirror at the 30 year old staring back at me and thought:
"30? What does this number actually mean though?"
Precisely nothing.
Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking?
You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with:
These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account.
Enough Is Enough!
Next time you share war stories with another website owner ask them the question:
"How is your website performing?"
I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business:
Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay."
What?! Have these people lost their minds?! Let us consider some better responses:
Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year"
or
Anon: "Last month we made more profit than we made the whole of the first quarter!"
Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers.
How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded.
In fact - you are running on guesswork - the world's most ineffective business fuel.
No Matter How Old You Are You Need To Wear Glasses
Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website.
You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business.
Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible.
Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them.
Pick a number, any number? No, pick profit - it's the best number there is.
Michael Cheney
Author of The Website Marketing BibleTM
About The Author
Download Your FREE Sampler Of The Website Marketing BibleTM Now And Get FREE Bonuses Worth ?159 ($288): alexa.com
Lincoln Stretch rentals Alsip ..Many people, in a rush to spike sales through the... Read More
Webmasters across the globe are involved in a race to... Read More
The latest trend in online marketing focuses on local search.... Read More
Assuming that it is legal to do so in your... Read More
Until recently, audio, video, Flash, and static graphics were all... Read More
Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More
Imagine that you have a $25,000 marketing budget for your... Read More
If you're having problems generating a lot of sales at... Read More
One of the most frequent questions I get asked by... Read More
People are so focused on promoting their websites on the... Read More
Many people miss out on some very valuable promotion opportunities... Read More
If you are not getting traffic at your website and... Read More
Every good marketing plan should have a section on ongoing... Read More
Would it surprise you to know that Compaq Computer? outsources?... Read More
Writing effective web copy begins with an understanding of what... Read More
1. Start your own internet radio station. It could be... Read More
Is your business lagging behind?Are you frustrated?Cheer up.Here are 10... Read More
Well I started out with seven, Free and low cost... Read More
Here are 10 power secrets to help your website promotion... Read More
If your website sales are down and you desire to... Read More
Have you ever wondered why some websites get a thousand... Read More
Yahoo! allows you to set up your own front page... Read More
Link Value is the perceived value another site will derive... Read More
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More
Western Springs shuttle limo ..Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More
Virtually all website owners concentrate their efforts and energy into... Read More
Now that you've built your new website you can sit... Read More
Google Sitemaps is a simple and fast way for your... Read More
After you have built your website the next natural step... Read More
Hardly a day goes by that I don't get an... Read More
Stop wasting your time and having your energy sucked dry!... Read More
Would you attempt to use a cell phone with a... Read More
How can one get a good ranking in the major... Read More
Web Site Awards are given from other sites to reward... Read More
The following traffic generating ideas do not require costly set-up... Read More
Getting targeted web site traffic from other people's websites is... Read More
This article reveal the same techniques that many Internet marketing... Read More
Just because you put up a web store doesn't mean... Read More
Website promotion is certainly a main focus of all business... Read More
I doubt that anyone reading this article hasn't at one... Read More
Search engine optimisation is big business. Ezines and websites litter... Read More
It's a fact. While most link partners are scrupulously honest... Read More
Benefits of Website Localization Maximising profit today... Read More
Have you even been to CNN's website? Odds are you... Read More
Writing and distributing articles is fast becoming a popular method... Read More
Description: one way of jumpstarting you link campaign is to... Read More
With the web today you "sorta haveta" have a rank... Read More
Here are the website promotion tactics to reinforce and increase... Read More
Many people miss out on some very valuable promotion opportunities... Read More
Web Site Promotion |