A consultant must remember that the business belongs to the client. There is always a danger that the consultant will take a dominant position to the detriment of both of them.
Let me tell you a story of when this was forgotten?
It's not often a small business consultant will admit to a failure in a small business but my first adventure into small business consulting was a failure. I closed the business within two years.
In 1980 I had planned to offer Mom-and-Pop sized businesses cheap but effective small business help. I saw many who badly needed something to pull their businesses out of the doldrums. But consultants were asking minimum fees of $3,000 which they could not afford.
My thinking was that if I computerized and systemized my services I could offer a low-cost service which would rejuvenated their enterprises. They, of course, would be so thrilled that they would retain my firm to do their general tax and accounting work.
Like the curate's egg I was partly right. Kelvyn Peters CPA and Associates still retain clients from that era who still think I'm wonderful (but expensive). My small success blinded me for a while to where my plan was doomed to fail.
The first trap was that the 'oomph' for the business had to be supplied by the client. It did no matter how passionate and excited I was in improving a sick business if the client had no excitement. The punch and the drive to run a business have to come from the owner. The consultant can only steer that drive in the right direction.
The second pitfall was in not realizing that small businesses are sometimes run by 'small' people. Nice people; generous and kind people who you'd be glad to have as friends?but people with low horizons who are comfortable where they are. They know they should be concerned about their business. Everybody tells them so.
But in their hearts they are not.
When these people engaged my services it was because they felt they had to. The bank or a creditor had advised it. Sometimes a well-meaning son or daughter had said, "Pop you've gotta get some help! You're killing yourself here!"
However, what had to be done made them so uncomfortable that they just did not do anything and fell by the wayside. (probably blaming the consultant).
If they retained our services they became high-maintenance clients phoning us (no e-mails then) before they made almost every new decision. Sending out a mailbox drop? Please design and produce it for me. A monthly newsletter? Could you do it for me because you are so good at it.
This normally would have been great except in this case they could not pay for the service and felt it should be included in the initial fee. We lost heaps of money providing these extra services without charge.
My staff said I was too good-hearted. I do not agree. Here were people really needed our service and they couldn't pay for it. How could we let them sink alone.
We could not continue and had to close the service?and the world continued. 'Mom-and-Pop' businesses still need help but now we know how to interact with them so that neither of us is burned.
The third problem is one I discovered only yesterday from a book called Success Engineering by Phil Gosling.
In the book he tells of clients who on the face of it believe in what he tells them. They seem eager to follow his suggestions. and seem eager to do what he tells them. They attempt to do every thing he suggests, but things just don't work for them. They work for everyone else but not for them. I experienced the same thing.
I felt that they were psychologically sabotaging themselves because of their fear of the unknown. Phil has a completely different explanation which he explains in his book.
So now our number one criteria for accepting a new client is that they should have the passion and persistence to see it through. An ailing business shows signs of improvement week by week but sometimes it will be two years before vigilance can be relaxed. Those two years are too hard to deal with for some people. They would rather surrender.
Previously, I have said that to me accounting wasn't boring or dull. I am passionate about being an accountant. I have an excitement about helping people because I can make a difference to their lives.
If my experience and knowledge is added to the excitement and drive of a business owner we, together, can really make things happen. Dreams really will come true.
Keep the dream alive.
About The Author
Kelvyn Peters is one of Australia's longest-serving Tax Agents. He was registered in 1962 and became a CPA in 1964.
Kelvyn served on many charitable boards including St Aubyns Hospital, Alzheimer's Association and Older Peoples Advocacy Service. As a young man he won the Outstanding Jaycee Award three times. He is a compassionate, generous man who loves people. That's why he is so skilled at helping people in trouble.
Kelvyn Peters was Mayor of Kingaroy Shire Council from 1982 to 1987 and campaigned as the 'Young Man of Action". ver 20 years later he still regards himself as a 'Young Man of Action'. He is a director of Restaurant Catering Qld Inc the peak employer representative in Queensland, and has advised the hospitality industry for many years.
His specialty is moving in to rescue a sick business. Kelvyn has spent over 20 years experimenting and researching methods to help small business in ways that are affordable. He has perfected it with local clients now he are going global and he is only an email away.
http://www.profitstrategies4business.com
no-contract cleaning service Mundelein ..Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
My colleague, Jane, recently lamented to me an all too... Read More
The day care industry is expanding. There are now more... Read More
Have you ever wondered what the difference is between a... Read More
When you feel like you're always busy working on your... Read More
Do you have all the customers your business can use?The... Read More
A janitorial cleaning service is one of the best businesses... Read More
How careful are you with the data you collect from... Read More
Are you thinking of starting a small pressure washer business... Read More
Does your small business have a banking and credit card... Read More
As a home business proprietor, you may already realize why... Read More
Mobile carwashing is hard work, it is tough on the... Read More
If you run a mobile car wash, mobile fleet washing... Read More
Franchising Directory Sites-Paid Advertising, Lead Generation for FranchisingFranchising Directory Sites... Read More
I propose this thought on the subject of Franchisee territory... Read More
Why should you describe your business to others in 5... Read More
Some things in business are relatively easy to measure ?... Read More
The choice to incorporate a small business in Florida has... Read More
Thankfully, most of us will never find out. That is... Read More
Whether it has been thrust upon you by external market... Read More
How do you know when an alliance needs to be... Read More
You need to be visible to attract customers, right? But... Read More
Q. I am a former pastor who left the ministry... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
maid service near Glenview ..Here are a few tips on how to hand out... Read More
Providing high quality customer service is a must for any... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
Your business is only as good as the number of... Read More
As I am preparing for my attendance to the CoachVille's... Read More
How often has someone thought of starting a business based... Read More
Aircraft Interiors of personal and corporate jets have hundreds of... Read More
Every business starts with an idea or a dream. To... Read More
-- The One Pager Shortcut Series --People do business with... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
Under the Securities Act of 1933, any offer to sell... Read More
I believe the number one reason why a business will... Read More
For the employees, payday is the brightest day; they finally... Read More
Some marine biologists feel that the concentration of dead marine... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
What are the best methods for keeping a good business... Read More
A top executive called up me late in the night.... Read More
Want your small business to flip instead of flop?! Statistically... Read More
The Federal Trade Commission out of the blue decide in... Read More
You can't imagine how many people ask me how I... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
So often small service businesses fail to exploit niches, which... Read More
As small business owners we're in business to make money... Read More
Would you rather have one good client paying you five... Read More
More sales and more profit. Isn't that what you want... Read More
Small Business |