It is important for all webmasters to realize that if they wish to run an effective advertising campaign that will pay off you must have targeted advertising and effective website content.
Writing content is one thing, but using it effectively on your website is an entirely different subject. If you write an article, you want people to both read your article and view your advertisements. Unfortunately, the more lengthy your article is, the more difficult it is to display advertisements throughout the entire advertising. In Googles' AdSense program there is several skyscraper advertising programs which provide excellent left or right aligned advertisements. However, if your article is longer than the advertising you are wasting valuable advertising space.
There are several ways to deal with this, you can put multiple skyscraper advertisings on top of each other, or you can break up the article in to a series of articles, or provide a link that will pass them to the second part of the article. Personally, I believe that the latter of these solutions is better.
By stacking skyscraper advertisings on top of each other you are modify the framework or template of your website guessing the average size of your article. The problem exists when you have articles that are smaller, you don't want a big line of advertisings extending down beyond the fold (where you must scroll). Having the advertising without website content to fill the area wouldn't look very good.
Of course breaking up the articles in to either smaller articles, or just break the article apart on to multiple pages that requires the user to click to go to the next page has multiple benefits. The primary benefit of this method is that you are maximizing your advertising space, you are doubling the effective advertising area of your webpage and getting the visitor to view more ads. The other benefit is you keep your template looking clean and constant.
Ideally, an article or content page should be roughly 300 to 600 words. This will make the article approximately the correct size for one page. By maximizing the amount of pages and content on your website you can both improve the likelihood of a web surfer clicking on your advertisement and help to improve your website standings in the search engines. Both by having a larger website, and by expanding it on a regular basis. Finally, another good reason for smaller articles is that they are far easier to write. It's difficult to come up with huge reports on a daily basis, but it's quite easy to come up with a short tutorial or explain a specific idea or technology.
Ken Dennis http://kendennis-rss.homeip.net/
weekly home cleaning Highland Park ..To be successful at any affiliate marketing program, you not... Read More
You've written this wonderful (no question about it) piece of... Read More
You have decided on a great idea and researched a... Read More
Writing articles is possibly the best way to generated free... Read More
It is important for all webmasters to realize that if... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
The ezine article is of major importance to the world... Read More
There are times when I want to write an article... Read More
You've already agreed that putting some of your best articles... Read More
If you write web content, it may be a mystery... Read More
Speak to an Audience that Reaches across the GlobeAs a... Read More
Everyone focuses their web marketing efforts on search engines, and... Read More
A lot of great ideas happen when two or more... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
Article marketing works like this. The majority of webmasters are... Read More
Writing quality articles is time consuming for the very best... Read More
"When you provide good information from which readers can learn... Read More
Still following along on the Copywriter's Crash Course in article... Read More
Ever read one of those web articles written by an... Read More
The key to selling reprints to parenting publications is the... Read More
Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More
Writing articles is one of the most powerful, if not... Read More
Submitting articles once or twice a week can yield 15... Read More
One of the most effective (and free!) ways to get... Read More
Writing articles has proven time and time again to be... Read More
whole house cleaning Park Ridge ..Routing traffic to your web page is incredibly important in... Read More
In this article I will show you how to use... Read More
To be successful at any affiliate marketing program, you not... Read More
There's one key rule that every writer should understand before... Read More
There are many ancient writings, which dive into the importance... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
Do you know the difference between simultaneous article submissions and... Read More
Writing articles related to your business is a great way... Read More
Are you a reluctant marketer for your book? Do you... Read More
Your publicity dreams may include being featured in Forbes, Fortune,... Read More
As you write the outline for your next article, there... Read More
***What is the Resource box?'Resource box' is an information box... Read More
A few years ago as a webmaster with no money,... Read More
You're Invited... Visualize your article going out like a party... Read More
No one can logically argue against the fact that content... Read More
Strategically developing online content helps to ensure a small-business owner's... Read More
You want your business to be noticed by thousands daily.... Read More
You say, I can't write an article, I have no... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Gasp! I can hear it from the purists now: Matt... Read More
Here's a depressing fact if you sell anything on the... Read More
I have a confession to make.I think in "articles."As a... Read More
Every successful website needs to be, what the experts consider,... Read More
Ever read one of those web articles written by an... Read More
Article Writing |