It is important for all webmasters to realize that if they wish to run an effective advertising campaign that will pay off you must have targeted advertising and effective website content.
Writing content is one thing, but using it effectively on your website is an entirely different subject. If you write an article, you want people to both read your article and view your advertisements. Unfortunately, the more lengthy your article is, the more difficult it is to display advertisements throughout the entire advertising. In Googles' AdSense program there is several skyscraper advertising programs which provide excellent left or right aligned advertisements. However, if your article is longer than the advertising you are wasting valuable advertising space.
There are several ways to deal with this, you can put multiple skyscraper advertisings on top of each other, or you can break up the article in to a series of articles, or provide a link that will pass them to the second part of the article. Personally, I believe that the latter of these solutions is better.
By stacking skyscraper advertisings on top of each other you are modify the framework or template of your website guessing the average size of your article. The problem exists when you have articles that are smaller, you don't want a big line of advertisings extending down beyond the fold (where you must scroll). Having the advertising without website content to fill the area wouldn't look very good.
Of course breaking up the articles in to either smaller articles, or just break the article apart on to multiple pages that requires the user to click to go to the next page has multiple benefits. The primary benefit of this method is that you are maximizing your advertising space, you are doubling the effective advertising area of your webpage and getting the visitor to view more ads. The other benefit is you keep your template looking clean and constant.
Ideally, an article or content page should be roughly 300 to 600 words. This will make the article approximately the correct size for one page. By maximizing the amount of pages and content on your website you can both improve the likelihood of a web surfer clicking on your advertisement and help to improve your website standings in the search engines. Both by having a larger website, and by expanding it on a regular basis. Finally, another good reason for smaller articles is that they are far easier to write. It's difficult to come up with huge reports on a daily basis, but it's quite easy to come up with a short tutorial or explain a specific idea or technology.
Ken Dennis http://kendennis-rss.homeip.net/
no-contract cleaning service Morton Grove ..I've been able to distinguish 3 main categories that people... Read More
As we prepared to move our 12,000 article database from... Read More
If you want to really make your article "SELL" then... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
If you have writing skills and want to use your... Read More
Yesterday I met a 13-year old boy with a devilish... Read More
The name of the game as far as Internet marketing... Read More
All writers aspire to recognition, but are we dedicated? Ambition... Read More
I once wrote an article in which I offered the... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
There's a new sort of ghost stalking the digital landscape.They... Read More
When you create your articles in TextPad format, something like... Read More
Here's a depressing fact if you sell anything on the... Read More
Writing articles is one of the best ways to get... Read More
When I was first advised to start writing articles, this... Read More
The first twenty-five words of your article are the most... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
Most authors are wasting their time producing dozens to hundreds... Read More
Writing quality articles is time consuming for the very best... Read More
Have you ever wondered why Ezine Articles have become one... Read More
You submit it, that's what you do! And submit it... Read More
IntroductionThere are two ways to submit to magazine editors.One is... Read More
Writing articles is by far the most effective online promotion... Read More
Never before in the history of the business of writing... Read More
***What is the Resource box?'Resource box' is an information box... Read More
luxury cleaning services Des Plaines ..We all know that article writing is a great way... Read More
How would you like to have your name and web... Read More
A lot of great ideas happen when two or more... Read More
Looking for another no cost promotional tool? Your fee will... Read More
Most authors are wasting their time producing dozens to hundreds... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
Writing for web content is one of the easiest ways... Read More
"When you provide good information from which readers can learn... Read More
What should be in your article summary? It's otherwise known... Read More
Do you know the difference between simultaneous article submissions and... Read More
The goal of free publicity is to get your name... Read More
Marketing on a budget is tough. This is a universal... Read More
Do you know one of the most powerful marketing techniques... Read More
Writing an article is not an easy task. You have... Read More
Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
Adsense is a program designed by Google to help publishers... Read More
MS: Shelley, you're an excellent person to talk to about... Read More
When you create your articles in TextPad format, something like... Read More
Writing for the internet requires that you create a large... Read More
Most business owners are overwhelmed with the day to day... Read More
We've all been there. We hear about how articles will... Read More
One of the most common blunders by those using article... Read More
Gasp! I can hear it from the purists now: Matt... Read More
Many internet home business owners today have learnt that one... Read More
Queries are not written like business letters or emails; they... Read More
Article Writing |