Each month I receive hundreds of e-mails from consumers who have been bilked out of their hard earned dollars by unscrupulous supplement / fat burner manufacturers. Manufacturers who have added them to monthly recurring billing cycles without their permission. Manufacturers who don't honor their money-back guarantees, and, while providing a 1-800 number for refunds, but don't hire a real, breathing person to monitor this number. These manufacturers treat their customers with disdain, and in general, regard them as little more than sheep who need to be parted from their money.
The vast number of complaints I receive involve products marketed almost extensively via...
i) radio advertisements
ii) Internet e-mail and advertising campaigns
iii) television infomercials
These products tend to be marketed by companies who do not have a regular presence in the marketplace. These companies like to make this sound like a good thing (i.e., "exclusive T.V. offer!", and "this product is not available in any stores, so order now!"). However, the opposite is generally the case. Why? Selling via the 'Net, T.V. or radio makes it very easy for the manufacturer to...
a) avoid accountability to the customer
b) continue to sell an inferior product to a receptive audience
To further outline the issues, let's create an example scenario with fictitious companies "X" (which will sell its products in stores), and "Y" (which sells online).
Suppose company "X" creates a new fat burner product with a full money back guarantee. They sell it in local marketplaces through well-known retailers. Suppose you come in to the retailer and purchase that new fat burner. Four weeks later, in accordance with the label guarantee, you return the empty bottle for a refund, feeling the product didn't live up to your expectations.
A quality, customer focused retailer will refund your money right away, no questions asked (if they don't, make it clear you'll be taking your business elsewhere). That retailer will then demand their own refund from manufacturer.
What's my point here?...
1) Inferior quality products threaten the local merchant's credibility, and their ability to do business with the local audience. After all, no merchant who claims to have your best interests at heart while flogging an inferior product can stay in business for long.
2) It is impossible for any manufacturer to avoid accountability in the local retail market. If a product yields too many refunds, the local merchant will have to stop selling it. That's because that merchant needs your repeat business for his/her other products. If the merchant does not treat you well, s/he loses the risk of losing ALL your business. Regardless, the bottom line is that the local retailer has to stop ordering from the manufacturer.
3) Products that generate lots of refund requests are much more work for the retailer than ones that do not. Merchants will not carry such a product for long.
OK, now for the other side of the coin.
Suppose company "Y" creates a new fat burner (covered by a 100% money-back guarantee) and markets it via infomercials, radio ads, and the Internet. Suppose "you" purchase the product, and later try to get a refund when you find the quality of the product unsatisfactory. Here's where things get interesting...
Unlike your local merchant, who needs to keep you happy to earn your repeat business, company "Y" knows it is unlikely to ever hear from you again. So it makes it as difficult as possible to obtain a refund. Its 1-800# plays an endless loop message for 45 minutes. It's nearly impossible to get a real human being to talk to.
Good luck getting your refund.
And when you buy products in this manner, often you'll get added to a recurring billing option without your consent. In other words, you'll receive another bottle of the product every 30 days and your credit card will be charged accordingly.
Again, good luck getting your refund.
Bottom line?
Advertising and selling in this manner makes it very easy for the manufacturer to avoid the issue of accountability to the customer. And most manufacturers use call centers, professional warehousing and drop shipping facilities to further isolate themselves from contact with their clients. Chances are that should you order such a product, you won't get a company representative on the phone, but a call-center employee with performance-based incentives. Is that the sort of company you'd like to do business with?
By declining to sell their products in a local retail environment, manufacturers are able to isolate themselves from the local merchants who could demand large volumes of refunds, and threaten their business by refusing to stock a low-quality product. Additionally, it also makes it more difficult for bad product word-of-mouth to circulate amongst consumers.
So...
There are several recommendations I have for purchasing fat burners or any other supplements...
1) Do not buy products advertised on TV, the radio, or the Internet unless...
a) those products CAN by purchased from a local retailer. That way, you'll have some recourse should you be unhappy with the product. While not all companies who advertise in this manner are deceptive or unethical, there is greater likelihood you will experience an issue with a merchant who advertises in this manner and does not maintain a local presence.
b) the product is sold by a well-recognized, respectable brand company.
2) Buy only well-recognized brand names with a established history in the supplement industry (e.g.., MuscleTech, Isatori, Champion Nutrition, BioTest, EAS, and so on). I'm not saying the major brands always create better products. I am saying, however, that their "brand" and reputation does mean something to them, and they do recognize the value of a long term repeat customer. 9 times out of 10, if you have a problem with a product, you can phone such a manufacturer for a refund directly.
On the other hand, products marketed online or on TV do not have a "brand". So it does not matter what the reputation of that brand is, or how it resonates with consumers, since the manufacturer will simply create a new one for the next product.
3) Establish a relationship with a local or online merchant, and make all your purchases from that merchant. Trusted, valued customers can always take their complaints to a good merchant, who knows it is in his/her best interest to look after them.
In the end, losing weight is hard enough without having to worry about losing your money, too. Your best bet is always to purchase brand name products from a trusted local retailer.
Paul Crane is the webmaster of Ultimatefatburner.com. Ultimatefatburner.com is your "one-stop" destination for reviews of fat burners, diet supplements and prescription diet pills, bodybuilding supplements and programs, and weight loss programs. http://www.ultimatefatburner.com/
cleaning service near Lincolnshire ...It is a fact that about 70% Americans are overweight.... Read More
Cellulite ? a word most women are very familiar with.... Read More
The purpose of this article is not to scrutinize, vilify,... Read More
Have a conversation about gastric bypass surgery with just about... Read More
I did it without starving myself or taking pills. How... Read More
Following recent reports of a South Dakota man weighing half... Read More
Have you heard about coconut oil diets yet? People are... Read More
According to the Journal of the American Medical Association, writing... Read More
With tons of information out there on "Fat Acceptance" does... Read More
Is Zone Diet a Fad?How do you recognize a fad... Read More
The best way you can get rid of your pop... Read More
Welcome to lesson #2. First of all, I believe that... Read More
You know you have will-power. You can change a diaper... Read More
Looking for Diet Programs on net is like looking for... Read More
We have all heard of those new diets, Atkins, low... Read More
One of the most important things you can do for... Read More
When losing weight, most of us don't have the time... Read More
Dr. Hagglund's Healthy Eating Tips(All wheat products, bananas*, breads, rice,... Read More
Obesity and overweight, weight reduction and weight management therapies, miracle... Read More
Weight Watchers inspired me to change my eating habits, lose... Read More
So you've decided that you're going to do it.You're sick... Read More
I personal lost 60 pounds in 2003. Here are some... Read More
If you want to reduce your body fat, focus on... Read More
Obesity in America is at an epidemic level. It is... Read More
What is the advantage of these new half sugar and... Read More
recurring cleaning service Deerfield ...Since gastric bypass weight loss surgery gives us a second... Read More
You know you have will-power. You can change a diaper... Read More
This is the second article in the series, Weight Loss... Read More
Over two thirds of Americans are over weight, and half... Read More
The incidences of deseases like obesity, diabetes, colon deseases etc.are... Read More
"I never saw it coming, how did I get so... Read More
There are all kinds of fad diets and quick fixes... Read More
Are you up to a cave man diet? You won't... Read More
Low carb diets can be classified as food plans that... Read More
A calorie is the unit used to measure the energy... Read More
A common claim from gastric bypass detractors is that after... Read More
Fat has had a lot of bad press and for... Read More
Welcome to bodybuilding weightloss exercise tips!This is the engine room... Read More
One of the most important things you can do for... Read More
Holidays and special events should be a time of great... Read More
What the Diet Industry Does Not Want You To Know:... Read More
All weight loss diets make you FatThat's right, because on... Read More
Many people today are interested in weight loss and weight... Read More
For years we heard that a low-fat, low-cholesterol diet would... Read More
Atkins diet was unknown 35 years ago. Though it seems... Read More
WHAT DOES BEING FIT REALLY MEAN?The "INSIDE-OUT" approach to fitness... Read More
Many individuals these days, male or female, young or old,... Read More
What does it take to lose weight?When it comes to... Read More
I am a Registered Dietitian who has spent over 10,000... Read More
If only we could solve this question, the world (for... Read More
Weight Loss |