Advertisements and the Freelance Writer

Advertisements are one of the biggest indicators of a magazine's readership. They are also excellent for generating ideas.

First, let's look at the readership.

Ads tell you:

  • The age of the reader
  • Family circumstances
  • Disposable income
When was the last time you dissected an advertisement?

The age of the people in the ads is usually about the same as the readers. You wouldn't have a 20-year old female advertising a new make-up style in a publication targeted towards 45-year old males. Similarly, an advertisement for retirement villages wouldn't appear in a magazine for 18-year olds.

If the magazine is aimed at families, family groups will be in the ads.

Disposable income is easy. If the ads are for luxury items, leather travel goods, holidaying in the Bahamas, diamonds and jewellery, you won't be querying an article on how to save $20 when you shop at the supermarket.

Ads and Ideas If you're short of ideas, take a closer look at the ads. For example: An ad for exercise equipment. You could write articles about the individual pieces of equipment, exercise programs and other things to do with exercise. But if you think more laterally, other ideas with generate. The right diet for the exercise program, clothing, choosing the right footwear, making time, exercise increases endorphins.

Well, the list goes on.

Advertisements are a very important part of a Freelance Writer's arsenal and should never be overlooked.

barb clews is an award winning journalist with nearly 1,000 published articles to her credit. She has been a writer and editor for 15 years and is the author of "Article Writing for Freelancers" and "20 Tips to Increase Writing Skills" Visit barb clews to subscribe to "Words that Work", Barb's monthly ezine packed with tips for writers.

elite cleaning services Des Plaines ..
In The News:

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.
Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.
Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.
The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.
Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.
Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.
Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.
Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.
Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.
AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.
Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.
Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.
Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Miami-Dade debuts America's first autonomous police SUV with AI cameras, drone deployment and real-time crime detection in groundbreaking law enforcement pilot.
Bank impostor scams cost Americans $2.9 billion as criminals use AI voices and caller ID spoofing to steal life savings. Learn nine essential fraud protection tips.
Foreign-owned apps secretly harvest personal data from seniors, making them prime targets for scams. Learn how to protect your privacy and stop data brokers today.
Sens. Josh Hawley and Richard Blumenthal introduce bipartisan GUARD Act to protect minors from AI chatbots through mandatory age verification and disclosure requirements.
Ghost-tapping scammers exploit wireless technology to drain accounts through small transactions, but RFID-blocking wallets and transaction alerts can protect you.
French pilot project demonstrates wireless charging roads that can deliver over 300 kilowatts of power to EVs while driving, potentially eliminating range anxiety.
YouTube's Ghost Network spreads information-stealing malware through thousands of fake videos offering cracked software, using compromised accounts and fake engagement.
Protect your privacy by disabling your smart TV microphone. Most TVs have hidden mics that listen even when voice commands are off. Learn quick steps to stop unwanted audio capture.
SessionReaper vulnerability hits Magento and Adobe Commerce stores, compromising 250+ sites in one day. Hackers steal data and hijack shopping sessions.
Master essential parental controls and digital safety tools to protect your kids online. Learn screen time limits, location settings and privacy controls every parent needs.
Cybersecurity expert shares six essential steps to protect against dark web threats, including data removal services, password managers and antivirus software.

1111 What Opportunities Are Waiting For You?

There are many ancient writings, which dive into the importance... Read More

The Real Reason You Should Be Marketing With Articles

Article marketing has become very popular of late, especially with... Read More

Get High Quality Traffic by Writing Articles

One of the best ways to promote your website is... Read More

Article Marketing: Know your Topic

Everyone knows an expert is just a drip under pressure.... Read More

5 Plus One Internet Marketing Strategies to Improve Article Quality to Increase WebTraffic

Writing quality articles is time consuming for the very best... Read More

Article Writing For Fame And Fortune

How would you like to have your name and web... Read More

Interviews with Well-Known Ezine Writers #2: - John Colanzi

MS: John, you must be one of the most prolific... Read More

15 Commandments To Submitting Articles - Article Submission Sites

1) Don't use all capitals in your title:People don't like... Read More

Ten Tips Articles

"Ten Tips" articles are the easiest piece to write because... Read More

Content and Articles to Improve Revenue

It is important for all webmasters to realize that if... Read More

Checklist for Writing Articles That Get Read

When writing articles for publication, it is important that you... Read More

Powerful Article Marketing Tips

If you have submitted your articles to EzineArticles.com you have... Read More

Publish Articles on Numerous Subjects and Attract More Readers

Writers have one basic need -- readers. We all want... Read More

SEO Article Writing 101

SEO writing is very different from content writing, article writing,... Read More

Article Writing: Everything I Need to Know, I Learned from My English Teacher

By now you probably understand how important writing for trade... Read More

Stimulate Your Writing With Some Creative Exercises

Abandon your frustrations and get a fresh start by trying... Read More

Tips for Writing an Informative Article

How to write an informative article?The following tips can help... Read More

SureFire Ways To Get Free Publicity Using Articles

Free publicity can help to spread the word about your... Read More

Advertising that Wont Cost You a Dime is to Write Articles

Search Engines are constantly on the "look out" for freshly... Read More

10 Article Writing Quirks

Much has been touted about the effectiveness of article writing... Read More

Success Starts with Articles

No one can logically argue against the fact that content... Read More

Using Anchor Text Optimization In Your Article Viral Marketing Campaign

What is Anchor Text Optimization?Anchor text optimization consists of the... Read More

Article Writing: 10 Easy Ways To Generate Highly Read Article Ideas

If you're writer, I am sure sometimes you may have... Read More

Need to Write an Article? Three is a Magic Number!

Writing articles for magazines, the Internet or the local community... Read More

Writers Block Begone

Back when I was in college, I belonged to one... Read More

eco-friendly cleaning service Buffalo Grove ..