Advertisements and the Freelance Writer

Advertisements are one of the biggest indicators of a magazine's readership. They are also excellent for generating ideas.

First, let's look at the readership.

Ads tell you:

  • The age of the reader
  • Family circumstances
  • Disposable income
When was the last time you dissected an advertisement?

The age of the people in the ads is usually about the same as the readers. You wouldn't have a 20-year old female advertising a new make-up style in a publication targeted towards 45-year old males. Similarly, an advertisement for retirement villages wouldn't appear in a magazine for 18-year olds.

If the magazine is aimed at families, family groups will be in the ads.

Disposable income is easy. If the ads are for luxury items, leather travel goods, holidaying in the Bahamas, diamonds and jewellery, you won't be querying an article on how to save $20 when you shop at the supermarket.

Ads and Ideas If you're short of ideas, take a closer look at the ads. For example: An ad for exercise equipment. You could write articles about the individual pieces of equipment, exercise programs and other things to do with exercise. But if you think more laterally, other ideas with generate. The right diet for the exercise program, clothing, choosing the right footwear, making time, exercise increases endorphins.

Well, the list goes on.

Advertisements are a very important part of a Freelance Writer's arsenal and should never be overlooked.

barb clews is an award winning journalist with nearly 1,000 published articles to her credit. She has been a writer and editor for 15 years and is the author of "Article Writing for Freelancers" and "20 Tips to Increase Writing Skills" Visit barb clews to subscribe to "Words that Work", Barb's monthly ezine packed with tips for writers.

affordable house cleaning Park Ridge ..
In The News:

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.
Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.
Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.
The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.
OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.
Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.
LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.
Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.
Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.
Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.
MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.
The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.
Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.
Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.
Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.
Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.
Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.
Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.
Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.
Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.
Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.
New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.
A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

Marketing to Editors

How are you marketing your articles? As a writer prospecting... Read More

10 Tips For Promoting Through Ezine Articles

What's the most powerful marketing technique on the Web? Search... Read More

How To Write Best Articles

I've been able to distinguish 3 main categories that people... Read More

Five Great Ideas For Your Next Article

It's amazing how quickly free articles can generatetraffic - my... Read More

Writing Articles that Get Read

Writing articles is one of the best and most effective... Read More

1111 What Opportunities Are Waiting For You?

There are many ancient writings, which dive into the importance... Read More

The Ins and Outs of Article Submissions

Congratulations! You've written your first article (or possibly your 10th... Read More

Create An Article Reference Box That Calls To Readers

There are two primary factors in creating a successful reference... Read More

Articles: Why You Need to Write Them

Every webmaster knows that to gain ranking positions in search... Read More

Microsoft Word Smart Quotes and Article Marketers Dont Mix

By default, Microsoft Word automatically changes straight quotation marks (... Read More

Writing For Dollars -- A Freelancers Guide

If you have writing skills and want to use your... Read More

Building Your Site With Other Peoples Content--Part 2

Earlier, I published part 1 of this series, which contained... Read More

Articles: How To Turbo Charge Traffic When Your Promotion Budget Is Tiny

Writing articles for your site and for the use of... Read More

Writing Articles for the Search Engines

This is precisely what I am doing here today (and... Read More

Ten Steps to Writing a Winning Top Ten Article

Have ever wished that there were a formula for crafting... Read More

Copywriters and Article Marketing: What Should You Write?

So you've decided to market your home-based copywriting business through... Read More

10 Things To Remember When Writing Articles To Market Your Website

Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More

How To Write Persuasive Articles

You may be wondering what persuasive writing has to do... Read More

A Writers Glossary (Part Two)

Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More

Letters to the Editor: Having Your Say

Writing a letter to your newspaper's editor is a privilege... Read More

Four Reasons Why Freelance Article Commissions Dry Up

Every time I run a course on Freelance Writing, students... Read More

Article Marketing: Why 2 URLs Equal Pure Champagne

If you are using articles to promote your business then... Read More

Why You Need an Article-Marketing Strategy before Posting a Single Article Online I

Part 1 of a 2-part series To read Part 2... Read More

Checklist for Writing Articles That Get Read

When writing articles for publication, it is important that you... Read More

How to Write Inspirational Articles for Newsletters

Inspirational articles were once limited to self-help and religious publications,... Read More

affordable house cleaning Mundelein ..