In today's age of fast food and high-speed Internet, a business may be tempted to take the "more convenient" route in launching a website ? buying a template and customising it.
Website design templates are like off-the-shelf websites and are targeted at people who believe that launching their own, unique and differentiated website is costly and time consuming, which need not be the case.
But what happens when you buy a template, and when looking up your competition on the web, you find that they are using the same template as you! A good example of this happening is the highly competitive real estate business ? I have personally discovered 6 (six) South African real estate businesses using the same design template for their website.
Using the example of the real estate business, let's imagine a guy called Adam wants to look for a new home by looking at several websites.
After browsing a few sites it occurs to Adam that the interface of some of the sites was the same, although the colour scheme may have been different. After looking at, say six different web sites, he's decided that he is highly interested in one particular home.
However, poor Adam is at a loss ? he can't remember which real estate company was offering this home! The layout and navigation structure of all the websites are the same and all the websites feature homes for sale in the same format.
None of these real estate businesses benefited from Adams interest in buying a new home ? they simply wasted his time and made him feel frustrated. On the bright side, at least Adam won't remember which real estate businesses made him feel this way!
John Simms is an Internet Marketer for eiledon solutions, a eiledon solutions in Cape Town, South Africa. Visit the website for more info.
whole house cleaning Deerfield ..Audio can provide an added dimension to your site. It... Read More
I see a lot of mistakes, but here are the... Read More
Even after you've managed to bring traffic to your site... Read More
Remember the famous line from the movie Field of Dreams,... Read More
10 Ways Web Site Text Can Impact Your Reader's Buying... Read More
Automating your online business is one of the most important... Read More
I have written before about long sales copy on the... Read More
The great debate: how much copy you should have on... Read More
If you have a business, big or small you may... Read More
Most websites use similar fonts and as a result have... Read More
Are you going to design or redesign new website or... Read More
So you need a website. You are not sure if... Read More
Being a writer, when I was asked to do some... Read More
In today's world, a web site is virtually mandatory for... Read More
I've written about META tags in the past, and I... Read More
An attractive and user-friendly Web site is crucial to attracting... Read More
Want to know what the worst thing to say on... Read More
Know what you wantMake sure you know why you... Read More
Most web designers and web design companies will try to... Read More
Before you start worrying about marketing your website on the... Read More
When I purchase something from a web site I first... Read More
If you think it's simply a case of who will... Read More
Good websites stand out from the masses of boring, hard... Read More
While few companies can boast as we do that our... Read More
Mechanical spiders have to eat. In fact, they usually have... Read More
home cleaning services Des Plaines ..Do know your audienceIt's important to know your audience. If... Read More
The Internet is a relatively new medium. What works for... Read More
Before I discovered the concept of Web site templates, I... Read More
To create professional websites is not an easy task by... Read More
As search engine marketers, we spend an enormous amount of... Read More
When building your website you might not have a large... Read More
The icons in an application are the soul of the... Read More
About two years ago, I had a go at commercial... Read More
The internet continues to grow and has become the default... Read More
A search for "web design" on Google returns more than... Read More
Cascading Style Sheets (CSS) allows you to create fast loading... Read More
When considering whether or not to incorporate Flash into your... Read More
QUESTION: My business is very small, just me and... Read More
You spend time and money promoting your website; but what... Read More
So your web site's online and you've got high rankings... Read More
There can be zillions of reasons why your visitors return... Read More
Your web site should always adhere to standards!A professional web... Read More
Regardless whether you manage a small business, charitable organization, or... Read More
If your are a new web designer, you may face... Read More
With so many new websites going up, it is hard... Read More
Nope. You certainly don't need a website.But you don't need... Read More
1. Web site File Structure / File NamingMost search engines... Read More
Let me repeat that.."The technology may change, but human nature... Read More
Here's a really simple way... any novice can create a... Read More
It's a fact, Page Not Found, known as a 404... Read More
Web Design |