(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.
(3) Identify a problem and show people how and why your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2 sentences per paragraph.
(5) Use bold headings to break up your sales copy into short chunks of text.
(6) Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following 5 bonuses", "the competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales.
(9) Give a time limit - most people are procrastinators.
(10) At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
Since I'm a web designer, I have a tendency to... Read More
Most web designers and web design companies will try to... Read More
Your web site should be-visitor friendly to navigatesearch engine friendly... Read More
"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More
You know... Before purchasing your product a person comes to... Read More
You may not bother with html validation or writing simple... Read More
Website design is a very competitive area and there is... Read More
You may not believe it, but people still judge things... Read More
Are you building a direct sales or mlm business online?... Read More
All websites have a homepage. It is the most important... Read More
You're almost set. The content of your website, e-book, or... Read More
The Internet has seen an explosion in so called 'lance'... Read More
Building your first website can be very frustrating. It looks... Read More
I've seen articles (and websites) that suggest you can buy... Read More
First you need original content. Content is the heart beat... Read More
Think of the people who visit your site as blind... Read More
Even if you're not an accomplished webmaster you can still... Read More
Read the title of this article over a couple of... Read More
When I purchase something from a web site I first... Read More
One product, one long web page: this kind of web... Read More
I've written about META tags in the past, and I... Read More
Everything you say and do says something about you. This... Read More
You have an idea for a website and you are... Read More
There are plenty of web sites out there in which... Read More
Drop Capitals are frequently used in many newspapers, books and... Read More
top rated cleaning service Bannockburn ..Selling on the internet is a challenge. There is no... Read More
You have good traffic, but low client sign ups and... Read More
As a web designer, I have a personal interest in... Read More
There are literally thousands of different options, styles and formats... Read More
Internet Explorer, created by microsoft has been the most popular... Read More
When considering whether or not to incorporate Flash into your... Read More
You may not bother with html validation or writing simple... Read More
You're all ready to get started creating your web presence... Read More
"How to turn "slightly interested" customers into "I've got to... Read More
You've likely heard of the movie, Jerry Maguire, with its... Read More
Designing your website means you have to be creative, plan... Read More
Your web site has been up for a few months... Read More
Congratulations! You've got a brand new site and it's doing... Read More
~A man [woman] is a success if he [she] gets... Read More
We've all seen and read product testimonials. They're a very... Read More
If you own a web site or if you are... Read More
Are you going to design or redesign new website or... Read More
Creating an appealing, functional, and effective Web site is much... Read More
The problem with designing your site as a graphic, is... Read More
There are many companies who build websites, all of which... Read More
I hate to imagine that in your web development project... Read More
If you've just finished building your new website (or revamping... Read More
If you have a business, big or small you may... Read More
Are you building a direct sales or mlm business online?... Read More
Here's a really simple way... any novice can create a... Read More
Web Design |