(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.
(3) Identify a problem and show people how and why your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2 sentences per paragraph.
(5) Use bold headings to break up your sales copy into short chunks of text.
(6) Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following 5 bonuses", "the competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales.
(9) Give a time limit - most people are procrastinators.
(10) At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
Almost everything is available on the web? products, services, e-books,... Read More
A few years ago a lot of websites utilized frame... Read More
Why your site should be developed with CSS and semantic... Read More
1. Assemble a web site development plan that is integrated... Read More
You have probably viewed many Flash-based components while surfing the... Read More
Creating your own website is actually easy in today's world... Read More
Persons engaged in website design, here's a scoop for you!... Read More
I get the occasional web design lead from my website.... Read More
Most NGOs (Non-Governmental Organizations) don't understand these important aspects of... Read More
What is the relationship between Marketing and Web designing? How... Read More
They may look cutting edge, but if you want a... Read More
1. Size does not equate to competencePeople sometimes assume a... Read More
The concept of web designing based on the nature and... Read More
Probably you know someone who has created a web site... Read More
Websites that have multiple pages usually have a Frequently Asked... Read More
Website design is a very competitive area and there is... Read More
Don't just put your slogan in the title tag when... Read More
The ability to create simple, attractive and functional web pages... Read More
No, that's not the real question. The real question is... Read More
Many websites make the mistake of being all flash and... Read More
What's happening to good web site design? Somehow we creative... Read More
Part one of this article is available at ... Read More
Websites, there are literally billions of them out there in... Read More
1. Web site File Structure / File NamingMost search engines... Read More
This is my second article on maximising web site viewability.... Read More
full-service cleaning Mundelein ..A question we frequently get asked is, "how do we... Read More
~A man [woman] is a success if he [she] gets... Read More
Why is the quality of your text layout and design... Read More
I can't figure out people who have products or information... Read More
Before deciding on which web design company to choose, you... Read More
You know... Before purchasing your product a person comes to... Read More
If you have a business, big or small you may... Read More
Over the course of the last decade, the Internet has... Read More
Ever browse across a website that took ten million years... Read More
Projecting a professional image is paramount to your website's success.... Read More
The icons in an application are the soul of the... Read More
The internet is filled with sites and they are good... Read More
QUESTION: We promote our web site in all our... Read More
My mother used to take me along when she visited... Read More
Setting up a survey on your site is extremely simple... Read More
It has been said that the best online sales copy... Read More
The "Wow" factor that accompanied the introduction of streaming media... Read More
Back to basics. Forget funky design, good copywriting is the... Read More
Does your website make a good first impression? Is the... Read More
No, that's not the real question. The real question is... Read More
We've all seen them. Poorly designed web sites that make... Read More
So you're on the computer, as usual. Your eyes are... Read More
Do use a consistent look and feel Your site should... Read More
Internet Explorer, created by microsoft has been the most popular... Read More
1. Size does not equate to competencePeople sometimes assume a... Read More
Web Design |