(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.
(3) Identify a problem and show people how and why your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2 sentences per paragraph.
(5) Use bold headings to break up your sales copy into short chunks of text.
(6) Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following 5 bonuses", "the competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales.
(9) Give a time limit - most people are procrastinators.
(10) At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
Let me repeat that.."The technology may change, but human nature... Read More
A web site builder can be a real life saver... Read More
A picture is worth a thousand words.And it still is... Read More
There are several graphic software packages available to help you... Read More
It has been said that the best online sales copy... Read More
We've all surfed the web and seen some awful web... Read More
One of the most popular methods of traffic generation is... Read More
There are six important characteristics that can play a major... Read More
If you were like me and you have just started... Read More
It is a well-known fact that a successful business depends... Read More
Once, I attempted to create a favicon (the little graphic... Read More
Contrary to the beliefs of some, advertising for web and... Read More
Before doing anything on the technical side, you need some... Read More
Websites that have multiple pages usually have a Frequently Asked... Read More
Physical therapists have unique web presence needs. An effective site... Read More
Creating your web site can be a tricky process. Choosing... Read More
In this article you will find the parallel between two... Read More
First impressions are extremely important if you hope to do... Read More
When a prospect lands on your website will he or... Read More
How many of the visitors to your web site take... Read More
This article may come as a surprise to you.Especially since... Read More
Navigation must be simple. Since it's the backbone of your... Read More
We've all seen them. Poorly designed web sites that make... Read More
You're all ready to get started creating your web presence... Read More
1. Repackage your web site content in to different products... Read More
move out cleaning service Glenview ..So you need a website. You are not sure if... Read More
"How to turn "slightly interested" customers into "I've got to... Read More
Sin #5Poor Spelling And GrammarWe all make mistakes when we... Read More
The internet is filled with sites and they are good... Read More
Do you remember playing with the jack-in-the-box toy as a... Read More
Color is everywhere and conveys a message even if we... Read More
Do use a consistent look and feel Your site should... Read More
If your are a new web designer, you may face... Read More
Before deciding on which web design company to choose, you... Read More
Choosing the right typeface for your website copy is important,... Read More
How often, men, have you come home to find the... Read More
You've designed your logo, and you're ready to print your... Read More
Are you a student of graphic design? If you have... Read More
Are you looking for somebody to build you a website,... Read More
Let's face it; the line from A Field of Dreams... Read More
Website design is a very competitive area and there is... Read More
It is common sense.The more time people spend at your... Read More
There are two camps when it comes to flash web... Read More
CSS is a new option for website designers that have... Read More
Argh, where's the contact button?! Believe it or not, some... Read More
Many websites make the mistake of being all flash and... Read More
Squeeze pages are a very hot topic in the internet... Read More
Last Thursday afternoon I was working on a garage door... Read More
STEP 1:Do your homeworkPlan and think about your content. Think... Read More
A web site builder can be a real life saver... Read More
Web Design |