(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.
(3) Identify a problem and show people how and why your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2 sentences per paragraph.
(5) Use bold headings to break up your sales copy into short chunks of text.
(6) Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following 5 bonuses", "the competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales.
(9) Give a time limit - most people are procrastinators.
(10) At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
Creating a web site takes thought, planning and execution. Unfortunately,... Read More
An "include" file is a piece of code that can... Read More
As a webmaster, you want to keep your visitors content... Read More
Website Design Usability Tips1. Getting to know about audience membersYou... Read More
A "404 Error" happens when the web server you are... Read More
Most of us at times need advice on different aspects... Read More
You've come up with a great product. You've got the... Read More
When your company built its website, did you think about... Read More
In this article we will be looking at why you... Read More
There are often many mistakes encountered when creating a webpage... Read More
I see a lot of mistakes, but here are the... Read More
Your business website tells a lot about your company. A... Read More
As part of your event planning you should seriously consider... Read More
Daily article:One of the most debated subject among webmasters is... Read More
Tips to brand your websiteInclude your logo in all pages.... Read More
To create professional websites is not an easy task by... Read More
There are many different website design companies, offering different facilities... Read More
Effective navigation stands out. It's clear, obvious, and highly visible.You'll... Read More
An attractive and user-friendly Web site is crucial to attracting... Read More
There's no doubt about it - the first page your... Read More
Customers will form an opinion of your business as soon... Read More
Here is a quick list of components that make a... Read More
First off, I am a designer. Now you're thinking, here's... Read More
Seeing is believing.One trick to increase your visibility as well... Read More
Once, I attempted to create a favicon (the little graphic... Read More
cleaning lady near Arlington Heights ..Content is undoubtedly the most important element of a website.... Read More
Most websites use similar fonts and as a result have... Read More
If someone doesn't know you personally, will they trust you... Read More
If you are trying to sell a product or service... Read More
One of the simplest things you can do to give... Read More
1. Don't load your web site with a lot of... Read More
Good websites stand out from the masses of boring, hard... Read More
Want to see an excellently constructed website? As a writer... Read More
Many times I've seen a web site undergo a revision... Read More
Customers will form an opinion of your business as soon... Read More
When your web site sells more than a dozen items,... Read More
The landing page or entry page of your visitors is... Read More
You've got a concept for a business, are excited about... Read More
It starts off simply; a few HTML pages, a few... Read More
You've made your website, added a great title and keywords... Read More
Argh, where's the contact button?! Believe it or not, some... Read More
First off, I am a designer. Now you're thinking, here's... Read More
Learning how to convert visitors to your web site into... Read More
Does your website make a good first impression? Is the... Read More
If you are going to be placing ads on your... Read More
Web design is a very competitive area and there is... Read More
Creating a web site takes thought, planning and execution. Unfortunately,... Read More
You can create a website that attracts customers, not repels... Read More
With so many different configurations internet users have their computers... Read More
A client asked me, at what point do you change... Read More
Web Design |