(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.
(3) Identify a problem and show people how and why your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2 sentences per paragraph.
(5) Use bold headings to break up your sales copy into short chunks of text.
(6) Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following 5 bonuses", "the competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales.
(9) Give a time limit - most people are procrastinators.
(10) At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
Studies done by Jakob Nielson the man touted as the,... Read More
Have you seen Jesse James on the... Read More
Home-based businesses need a strong web presence to combat the... Read More
To build a website, there are four methods to choose... Read More
When designing your website, remember to avoid useless and confusing... Read More
Audio can provide an added dimension to your site. It... Read More
Everyday we hear that another company goes out of business.When... Read More
One visit does not make a sale. Be sure to... Read More
Let's face it; the line from A Field of Dreams... Read More
Does your website make you any money? Does it SAVE... Read More
1. Don't load your web site with a lot of... Read More
Thinking about designing your own website? Think again about adding... Read More
In this article you will find the parallel between two... Read More
Your web site should always adhere to standards!A professional web... Read More
If someone doesn't know you personally, will they trust you... Read More
Before doing anything on the technical side, you need some... Read More
Congratulations! You've got a brand new site and it's doing... Read More
In this article we will be looking at why you... Read More
Are you thinking that it is about time your small... Read More
When I purchase something from a web site I first... Read More
Let me repeat that.."The technology may change, but human nature... Read More
Increasing the length of time a visitor is on your... Read More
What is web usability & why is it important?Web usability... Read More
Effective navigation stands out. It's clear, obvious, and highly visible.You'll... Read More
Part one of this article is available at ... Read More
bathroom cleaning service Lake Forest ..Tips to brand your websiteInclude your logo in all pages.... Read More
Content is the most important part of any website.The Internet... Read More
While few companies can boast as we do that our... Read More
QUESTION: My business is very small, just me and... Read More
Q: Should I build and maintain my business Web site... Read More
Automating your online business is one of the most important... Read More
Before you take a road trip it is usually a... Read More
Contrary to the beliefs of some, advertising for web and... Read More
We will take a look at why your visitors may... Read More
Since I'm a web designer, I have a tendency to... Read More
Creating your own website is great fun! But how is... Read More
So you need a website. You are not sure if... Read More
Since I made the switch 6 months ago to a... Read More
Easy navigation and usability are one of the most important... Read More
This article gives free tips on how to find a... Read More
Home-based businesses need a strong web presence to combat the... Read More
1. Don't load your web site with a lot of... Read More
Here is a quick list of components that make a... Read More
A client asked me, at what point do you change... Read More
CSS or Cascading Style Sheets has opened up tremendous possibilities... Read More
(1) Create a Direct Response Website, with the minimum number... Read More
Seeing is believing.One trick to increase your visibility as well... Read More
There is nothing wrong with making your own website if... Read More
You have good traffic, but low client sign ups and... Read More
Internet Explorer, created by microsoft has been the most popular... Read More
Web Design |