(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.
(3) Identify a problem and show people how and why your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2 sentences per paragraph.
(5) Use bold headings to break up your sales copy into short chunks of text.
(6) Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following 5 bonuses", "the competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales.
(9) Give a time limit - most people are procrastinators.
(10) At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
If you are going to have a web presence for... Read More
Once, I attempted to create a favicon (the little graphic... Read More
Do know your audienceIt's important to know your audience. If... Read More
Due to the large number of people offering website design... Read More
Know what you wantMake sure you know why you... Read More
Think of the people who visit your site as blind... Read More
An ongoing challenge for webmasters today is to provide fresh... Read More
You know... Before purchasing your product a person comes to... Read More
So you want to build a website here I will... Read More
As a web designer, I have a personal interest in... Read More
There are several graphic software packages available to help you... Read More
Public domain gives you a head start creating ebooks, ecourses,... Read More
No question about it, web design is an art. Finding... Read More
You may not believe it, but people still judge things... Read More
Physical therapists have unique web presence needs. An effective site... Read More
Content is undoubtedly the most important element of a website.... Read More
I see a lot of mistakes, but here are the... Read More
A Double Ad Tracker is an Ad-Tracker that points to... Read More
Probably you know someone who has created a web site... Read More
It seems that almost every Tom Dick and Harry do... Read More
So you're on the computer, as usual. Your eyes are... Read More
When designing your website, remember to avoid useless and confusing... Read More
First impressions are extremely important if you hope to do... Read More
If there's one thing that most web site developers can... Read More
As my occupation is that of a proofreader, one of... Read More
Airbnb cleaning service Mundelein ..You have probably viewed many Flash-based components while surfing the... Read More
Do you know why the majority of people use the... Read More
If you were like me and you have just started... Read More
7. Create high quality content - make clear points with... Read More
There are many companies who build websites, all of which... Read More
What Will My Site Do?This is the first of eight... Read More
Due to the large number of people offering web design... Read More
Web sites that feature products ? especially furniture or other... Read More
I ask myself that question about once a month.My website... Read More
Are you using the best colors for your web site?... Read More
Well it is not Elvis, that's for sure.I am a... Read More
When creating an e-cover the what's the first thought that... Read More
Web Design is a very subjective process. Your idea of... Read More
I'm not a professional web site designer and openly admit... Read More
I do site reviews. Needless to say, I see a... Read More
Making your site accessible means making it available to be... Read More
10 Basic Things Your Website Should Have ...__ all short... Read More
Many times I've seen a web site undergo a revision... Read More
The problem with designing your site as a graphic, is... Read More
Increasing the length of time a visitor is on your... Read More
Are you serious about get this website done fast and... Read More
Marketing is not an easy skill to acquire.It requires patience... Read More
First impressions are extremely important if you hope to do... Read More
Don't just put your slogan in the title tag when... Read More
They say the eyes are the window to the soul.... Read More
Web Design |