Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable information, are highly sought after by newsletter publishers, magazines, ezines, etc.
It is a marketing truth that "Content Is King". Good, keyword rich, content is what drives online traffic through search engines and gives the visitor a reason to keep coming back to a website. This is often referred to as "sticky content". As a traffic-generation tool it is unsurpassed.
Webmasters and publication editors have an insatiable appetite for tightly written "niched" articles that are relevant to their web sites or publications themes.
This need is your opportunity...
An editor of an ezine, newsletter or magazine has a never-ending need for good content. Each issue they publish must be filled with useful, relevant content that will appeal to their readers or subscribers self-interest. A publication that cannot provide great content will not long survive.
-----------------------------------------------------------------
"An editor of an ezine, newsletter or magazine has a never-ending need for good content."
-----------------------------------------------------------------
By regularly supplying the media with well written articles, you build a never-ending supply of links and traffic to your own websites.
How?... Well, the secret is in the bio. Each article you submit for publication has your own "authors bio" that gives full attribution and links to your site. This is the payment you receive for having supplied the articles... it is a payment which gives you long-term dividends!
Not only will your article be presented to many thousands of subscribers initially... but those same articles (with your bio and links) will be archived on the publications websites. Those archived articles become fodder for search engines which not only provide on-going traffic to the publishing site... but to YOU as well. It is truly a Win/Win proposition.
NOT A WRITER?... NO PROBLEM...
There are countless freelance writers who will "ghost write" articles for you and... give you the copyrights. I know of many well-known names in the industry who have articles plastered all over the internet...and they have never written a word themselves. I know this because I have written some of their articles. :-)
If you need such services try www.elance.com, or do a Google search for "ghost writing" or "freelance writers". There are many highly educated, english speaking, foreign-based professionals who will write articles for very nominal fees.
OK... YOU HAVE AN ARTICLE... NOW WHAT?
Having a good article is only the first part of the equation... now you need to get the articles distributed to those editors and publications who will welcome your contribution... and publish your work.
There are three primary means of promoting your articles:
==> Article Directories
==> Article Announcment Lists
==> Your Internal List
Here is a breakdown of each... and a list of resources to get you started...
ARTICLE DIRECTORIES...
Article directories are websites which categorize and archive your articles... and promote them to editors and publishers. Most are free... but some are fee based. They all provide a submission system for you to provide your articles to them. In addition, most have their own internal list of editors and publishers that they announce your new article to.
TIP: The simple act of listing your articles in the directory archives will provide you instant incoming links to your website which could increase your site traffic and page ranks.
Here is a partial list (alphabetical) of article directories. (Please note that companies go out of business occasionally and you may run into a link which no longer works.)
http://www.allmerchants.com/
http://www.allnetarticles.com/
http://amazine s.com/
http://www.articlecity.com/article_submission.shtml
http://articleresponder.com/i ndex.php
http://www.articlesubmissions.com/index.php
http://www.boconline.com/
htt p://www.businesstoolchest.com/
http://www.certificate.net/wwio/index.shtml
http://www.co nnectionteam.com
http://www.dime-co.com/
http://www.ebooksnbytes.com
http://www.ec hievements.com/
http://ezineadhelper.com/cgi-bin/articles/articles.cgi
http://www.ezinea rticles.com
http://www.freestickycontent.com (Thom Reece's articles)
http://www.goarticles.com
http://www.internetbasedmoms.com/bb/index.php
http://linksnoop.com/
http://www.mailbiz.com/mailbiz/magcat/
http://www.SimpleSteps2succ ess.biz
http://thewhir.com/find/articlecentral/
http://webmarketingspecialists.com/artic lesubmit.htm
http://www.webmomz.com/users/login.shtml
http://www.zongoo.com/index.php
ARTICLE ANNOUNCEMENT LISTS...
Announcement Lists are email newsletters, lists, or ezines, which allow you to "announce" your new articles to thousands of editors and publishers instantly. Most of these announcement lists are sent out daily to their subscribers. This means that you can have your article circulating to key editors and publishers within hours of completion.
Here are a number of important Article Announcement Lists that will give you a simple and fast mechanism for distribution of your articles...
http://topica.com/lists/articlereview/
http://topica.com/lists/freeezinecont ent/
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/artic le_announce_list/
http://groups.yahoo.com/group/Free-Reprint-Articles/
http://groups.yah oo.com/group/Free-Content/
http://groups.yahoo.com/group/Free_eContent/
http://groups.ya hoo.com/group/freezinecontent/
http://groups.yahoo.com/group/internet_marketing_articleblaster /
http://groups.yahoo.com/group/netwrite-publish-announce/
http://groups.yahoo.com/group /publisher_network/
http://groups.yahoo.com/group/QC_Reprint_Articles
http://groups.yaho o.com/group/ReprintArticles-Paradise/
http://groups.yahoo.com/group/reprintedarticles/
h ttp://groups.yahoo.com/group/TheWriteArticles/
YOUR INTERNAL, IN-HOUSE, DISTRIBUTION LIST...
Over time you will begin to build a list of editors and publishers, who have used your articles in the past, and find them to be relevant. This list is "your private goldmine". Each time you finish an article the first step you want to take is to send it, in a private mailing, to your in-house user list.
You might want to consider doing a "mail merge" to this list and personalize your submission to the specific editor by name.
Remember, this list could be worth thousand of dollars to you over the coming months and years. Do not treat it lightly. This list is truly a center-of-influence list that you will want to spend time and effort nuturing. Remembering them at holidays and on special occasions, goes a long way to building a profitable relationship.
Pick up a phone and call them. Let them know that you appreciate your relationship... and let them know you are available for special writing assignments. (Here is an example of how strong and beneficial this simple act can be... About two years ago I sent a small holiday gift [a screen-saver of tropical Hawaiian images] to a magazine editor who had used a number of my articles in the past.
I waited until the package had time to arrive and then I picked up a phone and called her. She was delighted with the thoughtfulness of the gift and then stunned me with the news that one of her regular columnists had been forced to resign... and "would I be interested in replacing him?". So... that simple telephone call resulted in a regular column in a print magazine that serves one of my niche marketplaces. A marvelous result that may not have happened if I had not "nurtured the relationship".
Ask them "What Articles Do You Need?"... and listen closely to their answers.
By doing so... you will develop a sense of what materials are needed and wanted in your marketplace. Write specifically to those needs and you will develop a strong editorial following that will pay off in huge traffic flow, increased sales and profits, and an enhanced image and reputation. These are pretty hefty benefits for some time spent researching and writing articles!
(c) Copyright 2004-05 Thom Reece All Rights Reserved
Thom Reece, the author of this article, is an experienced direct marketing consultant with 25 years of in-the-trenches experience. Mr. Reece's articles have been widely published in the regular business press (Home Business Magazine, DM News, Opportunity World, Cleaner Times, Profitable Glass Quarterly, Advertising Express [India], Fairfield Business Letter, and is a regular columnist for Money-N-Profits Magazine.) His articles are hosted on dozens of web sites and numerous e-zines. He is a very accomplished platform speaker and seminar/workshop leader.
For additional information on his speaking or consulting services you can visit his company's web site: On-Line Marketing Group at http://www.e-comprofits.com or E-MAIL him at http://www.e-comprofits.com. To subscribe free to "Thom Reece's Web Marketing Strategies & Techniques Newsletter" go to http://www.e-comprofits.com.
For more of Thom's articles go to: http://www.e-comprofits.com
Lincoln Stretch rentals Alsip ..Is Putting your Articles in the Public Domain really a... Read More
If you have writing skills and want to use your... Read More
How to write an informative article?The following tips can help... Read More
One question I get asked all the time is how... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
What's the quickest, easiest way to get exposure for your... Read More
If you have an entertainment website then you're always looking... Read More
Submitting Articles for redistribution is the best way to get... Read More
By now most entrepreneurs realize that the most cost effective... Read More
People love to hear stories. They'll identify with what you... Read More
So how can you make your article worth reading?It's all... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
There is no doubt that Spam has affected online business... Read More
1. Write to one person.When you're writing your article picture... Read More
In order to sell your article must do three things:1.... Read More
The ezine article is of major importance to the world... Read More
Frequently when I am communicating with other webmasters and I... Read More
When you frequently post articles on ezines, you might be... Read More
Queries are not written like business letters or emails; they... Read More
By avoiding these common mistakes, you will greatly improve your... Read More
Writing articles for magazines, the Internet or the local community... Read More
This is precisely what I am doing here today (and... Read More
Article distribution is currently booming on the internet. Authors do... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
Many successful authors close their mind to learning HTML because... Read More
Western Springs shuttle limo ..Most Internet marketers worth their salt know how effective articles... Read More
This is precisely what I am doing here today (and... Read More
Do you wonder what easy, cheap, and fast way you... Read More
Are you an Article Marketer? If so, you know that... Read More
Need traffic? Write an article.Need sales? Write an article.Need Your... Read More
We all know that article writing is a great way... Read More
It's no secret-link exchanges are dying a painful death. And... Read More
Want your articles to get picked up and reprinted by... Read More
Many online marketers have crowed about the value of writing... Read More
Looking to build your freelance writing career but don't know... Read More
It's stunning sometimes how far article marketing has come over... Read More
Writing articles for your site and for the use of... Read More
Been reading up on SEO? If so, you know that... Read More
Currently many online writers and would-be online writers, feel very... Read More
Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More
Writing articles, and promoting them for publication, is one of... Read More
Looking for another no cost promotional tool? Your fee will... Read More
Article marketing works like this. The majority of webmasters are... Read More
The traditional print media newsletter is still useful even in... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
Writing and submitting articles to article banks is a well-known... Read More
Recycling your work is a lot like doing your part... Read More
You pick a pen, grab a piece of paper and... Read More
This is a perennial question among writers and wannabe's. Many... Read More
Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
Article Writing |