Advertisements and the Freelance Writer

Advertisements are one of the biggest indicators of a magazine's readership. They are also excellent for generating ideas.

First, let's look at the readership.

Ads tell you:

  • The age of the reader
  • Family circumstances
  • Disposable income
When was the last time you dissected an advertisement?

The age of the people in the ads is usually about the same as the readers. You wouldn't have a 20-year old female advertising a new make-up style in a publication targeted towards 45-year old males. Similarly, an advertisement for retirement villages wouldn't appear in a magazine for 18-year olds.

If the magazine is aimed at families, family groups will be in the ads.

Disposable income is easy. If the ads are for luxury items, leather travel goods, holidaying in the Bahamas, diamonds and jewellery, you won't be querying an article on how to save $20 when you shop at the supermarket.

Ads and Ideas If you're short of ideas, take a closer look at the ads. For example: An ad for exercise equipment. You could write articles about the individual pieces of equipment, exercise programs and other things to do with exercise. But if you think more laterally, other ideas with generate. The right diet for the exercise program, clothing, choosing the right footwear, making time, exercise increases endorphins.

Well, the list goes on.

Advertisements are a very important part of a Freelance Writer's arsenal and should never be overlooked.

barb clews is an award winning journalist with nearly 1,000 published articles to her credit. She has been a writer and editor for 15 years and is the author of "Article Writing for Freelancers" and "20 Tips to Increase Writing Skills" Visit barb clews to subscribe to "Words that Work", Barb's monthly ezine packed with tips for writers.

green cleaning service Park Ridge ..
In The News:

A groundbreaking new study has uncovered disturbing AI blackmail behavior that many people are unaware of yet.
Four teams of autonomous humanoid robots competed in China's first AI soccer tournament, demonstrating advanced capabilities in ball detection and independent decision-making.
The ID. Buzz autonomous van features self-driving technology with 13 cameras, nine LiDAR units and five radars after Volkswagen partnered with Hamburg and Uber for 2026 deployments.
Social Security phishing scams use urgency and impersonation to steal personal data. Learn how to spot fake SSA emails and implement 10 protective measures.
French startup Pazzi Robotics created an AI-powered pizza robot that made pies in under five minutes without human help, but it closed in 2022 despite patents and expert partnerships.
Reclaim your time from big tech with effective screen time reduction strategies for iPhone and Android, featuring steps to limit app usage and create phone-free zones.
Amazon Prime Day shoppers face threats from 120,000-plus scam websites as cybercriminals prepare phishing traps and malware ahead of the July sales event.
Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.
The AEON humanoid robot tackles labor challenges with Nvidia AI, Microsoft Azure cloud and advanced spatial awareness, working alongside industry leaders Schaeffler and Pilatus.
Google's Ask Photos feature brings AI-powered searches to your photo library, letting you find memories with natural language queries while maintaining privacy controls.
The return of blue book exams emerges as universities fight widespread AI academic dishonesty and educators debate whether to ban AI tools or teach responsible usage.
Signs your phone might be hacked include strange behavior, unauthorized texts, battery drain and pop-ups, while protection involves updating software and avoiding public Wi-Fi.
Tokyo startup H2L has launched Capsule Interface technology enabling full-body robot control with muscle sensors, offering immersive remote operation.
The A.I. industry seems set for growing pains as Big Tech companies scramble for solutions to the medium's unprecedented strain on the power grid.
Fourth of July fireworks cause a 60% spike in lost pets, but GPS trackers and AI photo-matching services like Love Lost can help reunite missing dogs with their families.
Protect yourself from jugging, the rising crime by which thieves monitor ATM users and follow them to steal cash, with six practical safety tips to stay alert and secure.
U.S. airlines like Delta, American and United are selling your domestic flight records to government agencies through the little-known Travel Intelligence Program.
Autonomous robots from Uber Eats are rolling out across U.S. cities, featuring LIDAR sensors, secure compartments and all-weather operation for food and grocery delivery.
Costco has expanded into EV infrastructure with new ultra-fast charging stations that can charge most electric vehicles to 80% in 20-60 minutes while shoppers browse the warehouse.
The new Gemini Robotics On-Device AI allows robots to perform complex tasks without internet, offering enhanced privacy, reliability and adaptability for real-world use.
Protect yourself from Amazon phishing scams by spotting red flags like suspicious sender addresses and spelling errors while using Amazon's Message Center to verify communications.
GAC Group's new Govy AirCab flying car combines lightweight design with advanced safety systems and smart cabin technology to revolutionize city travel with an 18.6-mile range.
The Berkeley Humanoid Light (BHL) is a lightweight, open source humanoid robot that anyone can build using 3D-printed parts and off-the-shelf components.
Meta’s new AI chatbot is getting personal, and it might be sharing more than you realize.
A new threat targets both Android and iPhone users: SparkKitty, a powerful mobile malware strain that scans private photos to steal cryptocurrency recovery phrases and other sensitive data.

Article Marketing: Why 2 URLs Equals Watered Down Orange Juice!

Are you an Article Marketer? If so, you know that... Read More

Promote Easily With The Two-Step

Here's a really simple way... to promote your online business... Read More

For The Serious Internet Marketer: Heres A Quick And Easy Way To Reach 1000s of Buyers today

Why do so many internet marketers waste their time on... Read More

Writing: Getting Started

Writing for web content is one of the easiest ways... Read More

Why Keyword Articles Are Good for Your Business

Content is an important component of your web site. Learning... Read More

20 Ways Posting Unique Articles Online will Bring You Fame and Fortune

You're Invited... Visualize your article going out like a party... Read More

Writing for Dollars - How To Get Started

"When you provide good information from which readers can learn... Read More

How To Submit Your Articles To Article Announcement Lists

Get the Facts you need to start promoting you free... Read More

Dont Miss These 10 Must Know Facts About Promoting Your Website with Article Writing

Most all ezine publishers need fresh content. Article writing is... Read More

Writing Articles Sells Books

Are you a reluctant marketer for your book? Do you... Read More

Smart Writing and Layout Styles for the Web

If you write web content, it may be a mystery... Read More

How to Find Ideas for Articles & Speeches

Do you have problems finding ideas for articles and speeches?I... Read More

7 Important Elements of Any Article - Miss Just 1 Element and Your Article is Doomed

These 7 Important Elements are your Blueprint to Article Writing... Read More

How I Write Articles For Profit

Most Internet marketers worth their salt know how effective articles... Read More

Writing Articles for Ezines ? The Greatest Little Known Secret

Well maybe it's not that "little known" but some people... Read More

Marketing to Editors

How are you marketing your articles? As a writer prospecting... Read More

Article Writing: How to Sound Like the Expert You Are

You, too, can become a recognized expert in your specialized... Read More

Promoting Your Affiliate Programs with Articles

If you are not creating articles for your website and... Read More

Article Syndication for Better Search Engine Position

If you're sick of being #987 for your best Google... Read More

How To Write and Publish A Successful Ezine Article

The ezine article is of major importance to the world... Read More

The Real Reason You Should Be Marketing With Articles

Article marketing has become very popular of late, especially with... Read More

The Difference Between Article Marketing and Traditional Article Writing

Lately, there seems to be some confusion between Article Marketing... Read More

Top 7 Tips For Submitting Articles Online

Online PR in the form of website and ezine article... Read More

Every Writers Dilemma: How Do You Decide What to Write About?

The sources of inspiration are all around us, in the... Read More

Creating Your Perfect Article Summary ? 7 Tips

What should be in your article summary? It's otherwise known... Read More

emergency cleaning services Morton Grove ..