Home
>
Web Design
>
Facts You Should Know About Web Site Design and Search Engine Optimization

Facts You Should Know About Web Site Design and Search Engine Optimization

1. Web site File Structure / File Naming

Most search engines do not recognize beyond two directory levels.
Make sure to name your files and directories with keywords.
Don't separate keywords using the underscore instead use hyphens.
File names should be not too long.

2. Load Time

If a page doesn't load in 8 seconds, Web site will lose 1/3 of the visitors.
Images and Graphics -Image optimization will help to improve the load time. Images can be optimized using the "GIFBOT" image optimization tool (http://www.netmechanic.com/accelerate.htm)

3. Browser Compatibility / Screen Resolutions

Make sure the all the web pages are compatible with the latest versions of Internet explore and Netscape. (Eg: IE 4.0 and above, Netscape 4.7 and above)
Screen resolution is very important. Compatibility in 800 and 1024 resolution is a must.

4. Site Map

A very important page on a web site.
Search Engine spider's prefers Site maps.
Name the Site Map page-using hyphen (site-map.html).
Make sure the site map has links to every page of the web site.
Use key words on the anchor.
Try to describe the links with two or three lines.
Give a link o the site map from all the pages of the site.
Keep the site map simple with no or few images.

5. HTML Validation

Make sure the coding is done according to the W3C standards. (http://www.netmechanic.com/accelerate.htm)
Search engines are constantly rewarding web sites that utilize clean and validated HTML.
Validate the HTML coding using the "CSE HTML Validator" before the site goes live. (http://www.netmechanic.com/accelerate.htm)

6. Custom 404 Error Page

Through the custom 404 error page, make it easy for the users to find where they want to go.
Use HTML links and include a search box.
For information on how to create custom 404 pages for every type of server, visit the 404 Research Lab (http://www.netmechanic.com/accelerate.htm). The site also features many examples of custom 404 pages.

7. Cascading Style Sheets (CSS)

Cascading Style allows Webmasters to control Web page design parameters, such as margins, font/typeface appearance, link appearance, colors, and placement.
CSS decreases download time. Style sheets alone don't matter to the search engines.

8. Using JavaScript / Frames / Flash

JavaScript - JavaScript is not search engine friendly and not important to the engines, so move it to a separate .js file.
Frames ? Try to avoid using frames. In a situation of using frame make sure to use the Tag. Frames must be navigational within the frames. Include an option to use the site with or without frames. And, use JavaScript to keep frames intact.
Flash ? Search Engine spiders cant read the flash (Except Fast.com). Anyway Flash can be used for demos and presentations.
Layers ? It is recommended not use layers.

9. Font Styles and Colors

Font Styles ? It is important to use the font styles compatible with the browsers.
Colors ? Web Safe Colors A few years ago, when most computers supported only 256 different colors, a list of 216 Web Safe Colors was suggested as a Web standard. The reason for this was that Microsoft and Mac operating system used 40 different "reserved" fixed system colors (about 20 each).
For more information Please visit
http://www.netmechanic.com/accelerate.htm
http://www.netmechanic.com/accelerate.htm

10.Title / Meta Key Words / ALT tags

Title / Meta Key Words ? Title and Meta key words play an important role search engine optimization.
ALT Tags ? It is important to have an Alt tag to each and every image.

About The Author

Rajitha Dahanayake is the Senior eMarketing Analyst of Reservations Gateway Inc. He has over 3 years experience in search engine optimization and Web Marketing.

http://www.netmechanic.com/accelerate.htm

shuttle to Midway Beardstown .. Lockport Chicago limo O’Hare

In The News:

The FBI has issued a warning that scammers are impersonating doctors, police and banks using spoofed numbers as "smishing" texts surge nationwide.

Communities with unreliable internet service stand to gain after Amazon's Project Kuiper launched its first full batch of satellites into orbit April 28.

Tech expert Kurt “CyberGuy" Knutsson says unsubscribing from spam might actually backfire. Learn when to avoid it and stop junk effectively.

Tech expert Kurt “CyberGuy" Knutsson talks about how the first nonstop beating heart transplant, called zero ischemic time, at Taiwan hospital changes surgery.

Kurt “CyberGuy" Knutsson: FBI warns of "time-traveling" hackers.

Kurt “CyberGuy" Knutsson talks about a soft, vine-like robot called SPROUT that aids safe survivor rescues in collapsed buildings.

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.

Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

Facts You Should Know About Web Site Design and Search Engine Optimization

Web Design