Home
>
Traffic Building
>
Power Packed Linking Strategies - Part One

Power Packed Linking Strategies - Part One

This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.

If you've been sitting and wondering why the traffic to your website is trickling in to your website ever so slowly then this article is intended to help you add some much needed oomph to your marketing campaign by using a linking strategy.

You may have heard that linking to other websites can benefit your website. Here are the three main reasons:

Traffic . By linking to sites with similar themes to your own you can develop a hub of traffic that will always remain constant. There's an old saying that "a link lasts for all time" and it's essentially true. There are short termers, shysters and hucksters that try to tilt the playing field but ultimately they are the biggest losers in the link strategy game.

Once links have been placed they generally remain for years to come, feeding your site with a steady stream of reliable traffic. In fact it often happens that some domains which have been given up by their previous owners have thousands of links still pointing to them after many, many years. It may be a slog in the beginning to set up a linking exchange program but you will be rewarded with quality traffic which lasts well into the future.

Popularity. When search engines look at how highly to rank a site on their search engine results pages (serps) they follow an in house algorithm which determines where your site gets placed in the results page. On page factors such as page titles, headings, Meta tags etc all have a bearing on how your page gets ranked but also important is the "popularity" of your website.

The popularity of your site is determined by the links that point to your site. Not just any old links either. The type and quality of the link is also under scrutiny here and so there is no point rushing off and trying to get as many links as possible, you need to track down quality links to your site to gain the best benefit from a linking campaign.

Partnerships. Growing your business in the wired world has many similar facets to establishing a business in a traditional manner.

You need to cultivate and establish your partnerships with other sites to enable growth. Trying to do everything in an insular manner by relying on one method (for example "pay per click") is certain to end your hopes of building a successful website prematurely. It's essential that you seek out like minded businesses and work with them to satisfy your customer.

It's unlikely that you will have all of the necessary requirements in place to satisfy every customer, so just as in the high street, it makes sense to partner with other businesses that can provide the missing components to the overall solution.

Viewed in this way it makes complete sense to seek links with related sites.

For example. A site that specialises in tailored suits would be in a particularly niche market. Saville row tailors are much in demand these days but who would they partner with online?

Traditional linking strategies would have you seeking out similar tailors, maybe from other parts of the country so that you were not in direct competition.

However, thinking laterally, it makes complete sense that someone doing a search on Google for "tailor" would want to see other tailor related sites so that they could compare services.

So an improved linking strategy would be to provide links to related services. For example, one of the most common reasons for getting a new suit is a wedding. So wedding organisers and marquee companies would be good to approach. High class catering services and wedding limousine companies would be other good avenues to explore.

The strategy should be to link with partners who will actually be able to provide a service to your website visitors rather than just linking to a site because you can. As well as the value of the link in your popularity stakes you will also benefit from the increased traffic that the related links provide.

In the next article I examine some practical methods you can use to gain link popularity and traffic

About The Author

Tony Cooper is the Internet Marketing manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results.

http://www.keywordmarketing.com

efficient cleaning crew Northbrook ..

In The News:

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Power Packed Linking Strategies - Part One

Traffic Building