Links to Success

Did you know that web linkage is responsible for a significant amount of web traffic?

Search engines are still extremely important but many of the most successful e-commerce sites claim that linkage programs offer a tremendous source of web traffic.

It makes sense. The nature of the World Wide Web encourages serious web surfers to navigate from site to site through the links to other related sites and resources "found" on the sites that are visited. People sometimes forget that the name "web" itself is based on an extensive interweaving of sites, similar to links in a chain.

It's important for any site owner to seek out and invite related web sites to "exchange" reciprocal links. The site being invited should be interesting, provide good links and present useful, relevant information that complements what you are already presenting.

A web site with an extensive listing of quality links offers several advantages. First, the site is perceived as being a useful resource, and justifies revisits. Second, it's more effective than just placing banner advertising on other sites, since a reciprocal hyperlink is considered to be more believable. Finally, it helps your site's ranking with search engines that place some importance on link popularity. This is especially important with Google.

Business-to-business web sites require extensive research to seek out, invite and establish appropriate reciprocal links with other sites. For others, "non strategic," or general links to other sites can be established quickly by checking out some of the reciprocal link exchange services that exist for free on the Web.

A word of caution about reciprocal links. Be sure your site includes navigation within the HTML code to prevent your site visitor from leaving entirely. A simple method to prevent this is to modify the links so that a new browser window opens. This can be done simply by adding a "target" attribute to the links, and set it to the value "_blank".

Geoff Caplan is an Internet marketing consultant and copywriter with 11 years of continuous experience. He has presented seminars and has worked with major web brands, including eDiets, and myTravelUSA. He can be reached at geoff@geoff-caplan.com. His site is geoff@geoff-caplan.com

one time home cleaning Highland Park ..

In The News:

Privacy risks are hiding in plain sight, as your personal data is likely being collected, tracked, and sold without your knowledge.

VenHub, a fully autonomous, AI-powered smart store just opened at the LAX/Metro Transit Center in Los Angeles.

A woman's Facebook account takeover reveals dangerous social engineering tactics and provides lessons on recovery, avoiding scams and enacting stronger security measures.

Shanghai engineers are using 432 walking robots to relocate a complex, preserving Shikumen architecture while creating space for a modern underground hub and cultural center.

Major healthcare data analytics firm Episource had a cybersecurity incident exposing 5 million patients' medical records and personal information in recent breach.

A new sophisticated PayPal scam sends legitimate-looking emails from official PayPal addresses, using phone numbers instead of links to convince victims to download remote access tools.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

The innovative Kara Pod device extracts moisture from air to create mineral-rich water and brew coffee, featuring UV sterilization and compatibility with Nespresso pods.

Gov. Hochul unveiled New York's nuclear power plant project to power a million homes, which faces permit challenges while promising jobs and a cleaner energy future.

SAFE introduces Aerie, an underground luxury bunker combining high-end living with advanced security, wellness amenities and interactive walls simulating panoramic views.

A Facebook scammer posing as Elon Musk tricked a victim with promises of a Tesla and $250,000, requesting gift cards that become untraceable once the codes are shared.

Experience hands-free golfing with the Robera Neo smart caddie that uses AI to follow you, navigate obstacles and carry your clubs with GPS course mapping.

Cybersecurity alert: 16 billion passwords exposed in massive credential database affecting major platforms. Protect your accounts with password managers

The innovative BeBot robot uses electric power to remove pollution from shorelines, covering 20-30 times more area than manual collection while preserving wildlife.

A new ClickFix campaign targets macOS users with fake Spectrum support sites, tricking victims with CAPTCHA failures to paste commands that install information-stealing malware.

AI-powered autonomous trucks from Plus Automation are being tested across the U.S., Europe and Asia to solve logistics challenges while facing regulatory hurdles and labor concerns.

Your health information might feel private and secure with your doctor, but the reality is far more complicated. Data brokers collect a wide range of sensitive health data, from diagnoses and prescription details to personal identifiers, and sell this data to marketers, insurers, and other third parties.

Kepler Robotics has officially introduced its Forerunner K2 "Bumblebee" humanoid robot at the SAIC-GM automotive plant in Shanghai, marking a significant moment in the real-world deployment of advanced robotics.

Scammers never seem to be running out of new ways to try and get their hands on your money – and lately, they've been getting sophisticated.

Thirty people were injured and killed, though the exact number remains currently unknown, when a suicide bomber blew himself up in a Damascus church.

Unexpected password reset alerts signal potential hacking attempts or phishing scams. Learn how to respond and establish stronger security measures for your accounts.

A historic electric airplane flight landed at JFK with passengers, marking a milestone as Beta Technologies demonstrates the practicality and efficiency of electric air travel.

The Chaos ransomware group breached Optima Tax Relief in a double-extortion attack, stealing sensitive customer case files and corporate documents with personal information.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The first human brain-computer interface by Paradromics was completed in 20 minutes, featuring microelectrodes to help paralyzed individuals control computers with thoughts.

Links to Success

Traffic Building