As the owner or an employee of a small-to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly is meant by this and have thus ignored it so far. But you should take some time to get acquainted with the concept of media monitoring. For companies of every size, it is a crucial tool for market success.
When you monitor the media, you basically look for all the information that is beeing published about your company in different media formats like newspapers and magazines. But what is the benefit you get from this search process? Do you only end up with a waggon load of data or can this scanning give your company the cutting edge?
The answer is yes, it can. It is not something only big firms with large public relation staffs do benefit from, but every organisation or company. It can accomplish a variety of tasks including
Well, in this case, size does not matter. It is still important how the people living in the community where you are located react to your business. It is still important that you are among the first who catches a new trend concerning your product range ? or otherwise another small enterprise may come up with the innovation that you could also have produced. These are only two small examples that show why media monitoring is so important.
If you are opposed to media monitoring because your company only has a small budget for public relations, think twice. Especially if you only have a small amount of money at hand to promote your company, it is essential to follow up every PR activity to make sure that money is well-invested.
For media monitoring, a simple concept applies: only when you know what is going on you can react accordingly. So do not only go through your local or regional newspaper and expert publications, but broaden your horizons. Filter the internet for information about your trade and company. With the help of search engines, hundreds of websites, online-publications and databases can be sorted through. There are also professional monitors how can do this job for you. In any case, media monitoring is worth the effort ? regardless of your company's size.
About The Author
Kathrin Koehler works as PR consultant for the company activemeta.net, specialised in media monitoring and ? analysis services. For more information, go to activemeta.net or email to activemeta.net.
no-contract cleaning service Glenview ..What is a Virtual Assistant?A Virtual Assistant is a person... Read More
Every home business has the same problem of how to... Read More
You can provide affordable health care plans to your employees.... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
Ongoing support for a franchise system is omnipotent. A major... Read More
If you are a non-operator owner of many work trucks,... Read More
In this paper, I will:1. provide a framework for creating... Read More
Many years ago, I had warned the carwash industry of... Read More
What does buying a fat pig have to do with... Read More
Many investors and business ethics professionals are calling for more... Read More
Many mobile car wash operators would like to add de-ionized... Read More
Many small companies work very hard to get new accounts.... Read More
It is essential that you fully understand how the fuel... Read More
Most folks in the pressure washing business are happier to... Read More
The way you manage your money is one of the... Read More
Cash is the lifeblood of any business. As humans need... Read More
Q: I will be retiring this year at age 60... Read More
Being a small or home-based business owner can be loads... Read More
Each day we hear of companies entering the franchising industry.... Read More
Has this ever happened to you... 'John, you have a... Read More
It's the dream of every person who starts a business... Read More
Are you -- like 70 percent of small business owners... Read More
Franchisor expansion policies are not as simple as one might... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
Once you've decided to incorporate your small business the next... Read More
house cleaning company Glencoe ..Are you tired yet of all the books out there... Read More
For many small businesses, the "S" corporation is the business... Read More
Mobile carwashing is hard work, it is tough on the... Read More
Just recently, I took a break and caught "The Return... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
Support is critical for your small business survival. You may... Read More
Many auto detailers fall short in their sales presentations. I... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
If you are in the professional car care business you... Read More
The Boston suburbs seem to be rich with possible locations... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
All franchises must meet the legal definition of a franchise... Read More
The modern Franchise business model and the much different business... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
One of the most common issues that comes up for... Read More
To wash an airplane there are many items you will... Read More
When working from home, it is usual to find that... Read More
Car wash businesses are unique to other businesses. In fact... Read More
How do window cleaning franchise businesses start? It is a... Read More
In my 18 years of consulting I have heard it... Read More
Small Business |