Home
>
Web Site Promotion
>
Why You Should Market Your Website

Why You Should Market Your Website

One of the great advantages of advertising and marketing on the web is it's cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs.

And with email you can communicate to your prospect almost instantaneously.

So why bother with promoting your site offline?

The biggest reason is that most people are getting overwhelmed by the amount of email they receive, especially spam.

They may delete your message thinking it's unsolicited email even though they have given you permission to contact them.

Also, the increasing use of anti-spam software to filter out unwanted mail is unfortunately targeting legitimate email as well.

I've been hearing a lot from other online publishers about the decreasing response to their email offers and how many of their customers and prospects aren't getting their ezines anymore.

That's why I suggest you supplement your online marketing with a bit offline promotion.

One of the cheapest forms of print advertising is postcards. (No, not the ones you send to Grandma while you're on your Hawaiian vacation.)

The ones I'm referring to are blank. You feed them through your desktop printer as a full size sheet and then separate them along a perforated edge -- usually there's four postcards on one sheet.

First, you need to write the headline and body copy for the postcard.

You don't have a lot of room for your message. So you need to be succinct.

Your headline should spell out a strong benefit of your product. Here's a headline I use for my own postcards promoting the Information Marketing Boot Camp http://www.dc-infobiz.com

"FREE Report How To Set Up and Run Your Own Home-Based Publishing Business... and Never Create A Product, Write An Ad or Talk to Anyone"

In the body copy, I follow up with a quick explanation of info marketing and then list the great benefits that it offers. And then I list my web site address where they can get more info.

Remember, that a postcard is similar to a classified ad in that you can't use it to directly sell your product. There simply isn't enough room on a postcard to do a complete sales pitch.

You use it as the first step in a two-step selling process. The postcard is only for generating sales inquiries.

You then follow up by directing the prospect to your website where they can find the full details and benefits of your product.

Or you can ask the prospect to send you an email and then reply with your sales letter.

Once you've captured their email address, you can follow up multiple times.

You can format your postcard in a word processing program. I use Microsoft Word and its Envelopes and Labels command to set the file up to print correctly.

Here's a tip that Ron LeGrand, author of the Information Marketing Boot Camp, passed on to me.

Go to your local post office and buy their pre-stamped postcards. You just run the sheets through your printer, separate, attach the address labels and mail!

And, best of all, you'll only spend a handful of change per postcard.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz http://www.dc-infobiz.com.

FREE Report. How to start a home-based publishing business and never create a product, write an ad or talk to anyone. Send a blank email to dcinfobiz@getresponse.com

no-contract cleaning service Des Plaines ..

In The News:

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Why You Should Market Your Website

Web Site Promotion