Home
>
Web Site Promotion
>
Why You Should Market Your Website

Why You Should Market Your Website

One of the great advantages of advertising and marketing on the web is it's cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs.

And with email you can communicate to your prospect almost instantaneously.

So why bother with promoting your site offline?

The biggest reason is that most people are getting overwhelmed by the amount of email they receive, especially spam.

They may delete your message thinking it's unsolicited email even though they have given you permission to contact them.

Also, the increasing use of anti-spam software to filter out unwanted mail is unfortunately targeting legitimate email as well.

I've been hearing a lot from other online publishers about the decreasing response to their email offers and how many of their customers and prospects aren't getting their ezines anymore.

That's why I suggest you supplement your online marketing with a bit offline promotion.

One of the cheapest forms of print advertising is postcards. (No, not the ones you send to Grandma while you're on your Hawaiian vacation.)

The ones I'm referring to are blank. You feed them through your desktop printer as a full size sheet and then separate them along a perforated edge -- usually there's four postcards on one sheet.

First, you need to write the headline and body copy for the postcard.

You don't have a lot of room for your message. So you need to be succinct.

Your headline should spell out a strong benefit of your product. Here's a headline I use for my own postcards promoting the Information Marketing Boot Camp http://www.dc-infobiz.com

"FREE Report How To Set Up and Run Your Own Home-Based Publishing Business... and Never Create A Product, Write An Ad or Talk to Anyone"

In the body copy, I follow up with a quick explanation of info marketing and then list the great benefits that it offers. And then I list my web site address where they can get more info.

Remember, that a postcard is similar to a classified ad in that you can't use it to directly sell your product. There simply isn't enough room on a postcard to do a complete sales pitch.

You use it as the first step in a two-step selling process. The postcard is only for generating sales inquiries.

You then follow up by directing the prospect to your website where they can find the full details and benefits of your product.

Or you can ask the prospect to send you an email and then reply with your sales letter.

Once you've captured their email address, you can follow up multiple times.

You can format your postcard in a word processing program. I use Microsoft Word and its Envelopes and Labels command to set the file up to print correctly.

Here's a tip that Ron LeGrand, author of the Information Marketing Boot Camp, passed on to me.

Go to your local post office and buy their pre-stamped postcards. You just run the sheets through your printer, separate, attach the address labels and mail!

And, best of all, you'll only spend a handful of change per postcard.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz http://www.dc-infobiz.com.

FREE Report. How to start a home-based publishing business and never create a product, write an ad or talk to anyone. Send a blank email to dcinfobiz@getresponse.com

efficient cleaning crew Northbrook ..

In The News:

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Why You Should Market Your Website

Web Site Promotion