Home
>
Web Site Promotion
>
Why You Should Market Your Website

Why You Should Market Your Website

One of the great advantages of advertising and marketing on the web is it's cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs.

And with email you can communicate to your prospect almost instantaneously.

So why bother with promoting your site offline?

The biggest reason is that most people are getting overwhelmed by the amount of email they receive, especially spam.

They may delete your message thinking it's unsolicited email even though they have given you permission to contact them.

Also, the increasing use of anti-spam software to filter out unwanted mail is unfortunately targeting legitimate email as well.

I've been hearing a lot from other online publishers about the decreasing response to their email offers and how many of their customers and prospects aren't getting their ezines anymore.

That's why I suggest you supplement your online marketing with a bit offline promotion.

One of the cheapest forms of print advertising is postcards. (No, not the ones you send to Grandma while you're on your Hawaiian vacation.)

The ones I'm referring to are blank. You feed them through your desktop printer as a full size sheet and then separate them along a perforated edge -- usually there's four postcards on one sheet.

First, you need to write the headline and body copy for the postcard.

You don't have a lot of room for your message. So you need to be succinct.

Your headline should spell out a strong benefit of your product. Here's a headline I use for my own postcards promoting the Information Marketing Boot Camp http://www.dc-infobiz.com

"FREE Report How To Set Up and Run Your Own Home-Based Publishing Business... and Never Create A Product, Write An Ad or Talk to Anyone"

In the body copy, I follow up with a quick explanation of info marketing and then list the great benefits that it offers. And then I list my web site address where they can get more info.

Remember, that a postcard is similar to a classified ad in that you can't use it to directly sell your product. There simply isn't enough room on a postcard to do a complete sales pitch.

You use it as the first step in a two-step selling process. The postcard is only for generating sales inquiries.

You then follow up by directing the prospect to your website where they can find the full details and benefits of your product.

Or you can ask the prospect to send you an email and then reply with your sales letter.

Once you've captured their email address, you can follow up multiple times.

You can format your postcard in a word processing program. I use Microsoft Word and its Envelopes and Labels command to set the file up to print correctly.

Here's a tip that Ron LeGrand, author of the Information Marketing Boot Camp, passed on to me.

Go to your local post office and buy their pre-stamped postcards. You just run the sheets through your printer, separate, attach the address labels and mail!

And, best of all, you'll only spend a handful of change per postcard.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz http://www.dc-infobiz.com.

FREE Report. How to start a home-based publishing business and never create a product, write an ad or talk to anyone. Send a blank email to dcinfobiz@getresponse.com

after renovation cleaning Wilmette ..

In The News:

SessionReaper vulnerability hits Magento and Adobe Commerce stores, compromising 250+ sites in one day. Hackers steal data and hijack shopping sessions.

Master essential parental controls and digital safety tools to protect your kids online. Learn screen time limits, location settings and privacy controls every parent needs.

Cybersecurity expert shares six essential steps to protect against dark web threats, including data removal services, password managers and antivirus software.

NVIDIA GPU space mission could revolutionize cloud services by enabling orbital data centers that make apps, games and AI tools faster and more efficient.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Microsoft warns Windows 10 users face serious security risks as 90% of ransomware attacks target unsupported systems. Learn why upgrading to Windows 11 is crucial.

Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step for runners and walkers.

Cybersecurity experts warn about one of the largest credential compilations ever found, urging users to check "Have I Been Pwned" and change passwords immediately.

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.

Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.

Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.

Tesla's FSD v14.1.2 update reintroduces Mad Max mode, enabling higher speeds and more frequent lane changes than the standard Hurry profile setting.

A phishing email scam targeting American Express customers shows how cybercriminals use fake urgent messages to steal personal and financial information.

Facebook's new Meta AI feature analyzes your camera roll photos to create polished collages automatically, but requires cloud processing and raises privacy concerns.

A New Jersey teenager filed a major lawsuit against AI/Robotics Venture Strategy 3 Ltd. over ClothOff, an AI tool that created fake nude images from her social media photos.

Microsoft reports Storm-2657 cybercriminals sent phishing emails to 6,000 addresses at 25 universities to steal payroll credentials and redirect funds.

Astronomers have discovered asteroid 2025 SC79, a skyscraper-sized space rock orbiting the sun in just 128 days. the second-fastest known.

The Fox News AI Newsletter delivers the latest developments form the world of artificial intelligence, including the technology's challenges and opportunities.

A cyberattack on SimonMed Imaging exposed personal information of 1.2 million patients, including medical records, financial details and identity papers.

Spotify's managed accounts for kids under 13 now available in at least seven countries, allowing parents to filter and block explicit content and songs.

Friendly text conversations about BBQs and social events can lead to WEEX gold trading scams that target older adults with fake investment opportunities.

California company Skyeports creates self-healing glass spheres from Moon regolith that generate solar power and support plant growth for sustainable lunar living.

Why You Should Market Your Website

Web Site Promotion