Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around...The internet has changed how we think about the customer, the product and the competition. I'm going to take you on a journey through these new ideas and show you what has changed and how you now can change your marketing so that customers stick around.
You have to put yourself in the customer's shoes and talk directly to her about how she benefits from your products. She wants product information and lots of it, but in due time. No more hard sell focused on the product. And the word competition is useful only to identify the people we need to observe and emulate, but no longer are we out to destroy them, we're out to partner with them. Confused? Good! That means there's learning on the way!
We're going to concentrate on your homepage, because you don't have long to capture your customer's interest. She has 3 main questions and you have thirty seconds at most to lure her to continue reading, clicking and finally clicking for the sale.
First you need to do your homework. You need to know who your customer is in terms of demographics, needs, desires, and dreams.
Now think about how she behaves on the internet. If she's like me, she has a huge list of things she has done and would like to do. Today she may be paying bills, looking for a new bank, planning a vacation, researching cold remedies, looking for recipes, researching books to take out of the library, reading the news and looking for a home business she can do in her spare time. All in one day. How much of her time is she willing to give you to convince her you're worth reading...worth bookmarking...that your opportunity or your product is The One for her? Not much...30 seconds...
Now you need to identify your competition. Where may your imaginary customer already be buying the products you offer? Where else may she be considering a home business opportunity? Why is she looking or buying there? What does she like about that site? What do you or your product have to offer that is missing there?
By now you're starting to identify your advantage, your edge, that relates to what this customer needs and wants. Staying focused on your customer, turn your edge into a sentence or sentences starting with "You", directed at how the customer will feel or be.
We've already dealt with the customer's first question, "So what? What's in it for me?" Now the second and third: "Why should I trust you or take a risk on your product?" and, "What do I do next?"
So, with your customer (not YOU, not the PRODUCT) in your mind's eye, you have 30 seconds to grab her interest or her curiosity enough to make her want to read more, click and get more info, or click and buy.
Remember that old song that went something like this?: "If you wanna be happy for the rest of your life, Better make a pretty woman your wife. Or for my personal point of view, Get an ugly girl to marry you."
Then if I remember correctly, the singer goes on to explain the circumstances that made him an expert; in this area.
What's in it for the listener? All the right buttons were pushed: happiness forever, marriage, advice from an expert, and curiosity about the rest of the song. Maybe he could have thrown in some financial security and a home, but pretty much all the bases were covered.
So hit your customer with what pretty much everyone wants: happiness, security, health, family, freedom...whatever fits. But don't just talk about happiness and security, talk about feeling happy and secure. It may seem like semantics, but it's really a huge difference.
You've nailed your customer's needs and emotions, so now just write copy that flows from needs and dreams to information to the click that will sell or sign her up. If you lead her to a product information page, lead her to the final click. If it's testimonials, or all about you, lead her to the click. When she's ready to leave, ask her to complete a survey, sign up for a newsletter, sign a guestbook, and offer her a free ebook as a way of thanks for stopping by.
And if this ebook was written by your competition, now you're starting to see how "drown the opponent" has been replaced by what some call "fusion marketing": in essence, partnerships for a win-win situation. His ebook gets out there, with his branded links inside; you benefit from his expertise and reputation and the ability to give your visitors a quality gift.
This relationship continues with reciprocal linking, contests with prizes, testimonials, co-authoring ebooks or co-writing a course or seminar, and any number of other collaborative possibilities, only limited by your imagination.
And, as you can see, you don't have to be a novelist; we're talking about writing for 30 seconds of reading for starters, then a bit more. Welcome to the New Paradigms of Marketing, compliments of the Internet.
About the author: Glenn Beach is a poet, writer and home business entrepreneur in Nova Scotia, Canada. Free newsletter, more articles, and business start-up info at: http://www.work-at-home-business-opportunity-canada.com
Lincoln Stretch rentals Alsip ..Got one? Two? Three?If you have competitors, then you should... Read More
Here are 4 of the most easiest and... Read More
As a small business owner are you looking at promotional... Read More
As an authorative hub a link from a DMOZ directory... Read More
The following traffic generating ideas do not require costly set-up... Read More
Writing effective web copy begins with an understanding of what... Read More
"One in a million". What do I mean by that?... Read More
Would it surprise you to know that Compaq Computer? outsources?... Read More
If you want to make money on the web, you... Read More
Once your web site is done, it does you little... Read More
Driving traffic to your website can be a time consuming... Read More
It's a fact. While most link partners are scrupulously honest... Read More
Getting a loyal traffic base for your website is an... Read More
So, you don't have a multi-million dollar advertising campaign? You... Read More
Interested in boosting your link popularity, raising your Google PR,... Read More
Most website owners fail to differentiate between a directory and... Read More
Some "experts" say they don't exist. Apparently we have become... Read More
Ok. So you've got your website done and stocked with... Read More
You have permission to publish this article electronically or... Read More
One of the great advantages of advertising and marketing on... Read More
This article reveal the same techniques that many Internet marketing... Read More
Being a restaurant owner means you are always interested in... Read More
Market my website? Why should I have to spend time... Read More
Holding a contest or sweepstakes can draw a lot of... Read More
Just because you put up a web store doesn't mean... Read More
Western Springs shuttle limo ..Most new webmasters face the same conundrum: how can I... Read More
Viral Marketing is allowing people to giveaway and use your... Read More
Does your web site's visitors keep on hitting the back... Read More
Free For All Links Pages have been given a bad... Read More
Though it's wonderful to get all those hits to your... Read More
People are so focused on promoting their websites on the... Read More
So your having a hard time turning your visitors into... Read More
Let's face it, getting (and keeping) a good Google... Read More
I created my first website in 1995 - it was... Read More
The following traffic generating ideas do not require costly set-up... Read More
I've collected some really cool free products for you that... Read More
Is your website looking alittle bare? It's okay, you're about... Read More
Maybe you are a Doctor or a lawyer. You've built... Read More
"One in a million". What do I mean by that?... Read More
So what is all the talk about having a lot... Read More
Do you want to advertise about your website?Wait and have... Read More
I was writing the final chapter of my book on... Read More
What do you do next! you have been working so... Read More
When we ran the contest back in 1998 we had... Read More
Successful websites extend their reach far and wide! They build... Read More
The internet is a wonderful source of information and full... Read More
Your biggest asset when becoming an internet marketer is to... Read More
Recently one of my students asked a great question: We... Read More
Once you have finshed designing your website, you want to... Read More
Interested in boosting your link popularity, raising your Google PR,... Read More
Web Site Promotion |