If you want to make money on the web, you must get traffic
to your website. If you want to get traffic to your website,
you must have a high rank in google's search results. Google
ranks websites based upon the number of links that point to
the site.
Many novice webmasters believe they can trick Google into
giving their website a high rank by swapping links with
other webmasters. One reason they believe this, is because
"wanna-be" web marketing "experts" keep spouting that trash.
It's only partially true that Google ranks websites based
upon the number of links that point to the site. Google
uses a highly sophisticated page ranking formula that keeps
changing and evolving all the time. Google caught onto the
link swapping trick years ago.
Novice webmasters put all their link swaps on one
gigantically long page referred to as a "link farm". When
Google's robot finds a link farm, their ranking formula
penalizes the websites listed in the link farm. If Google
finds the same site listed in many link farms, they remove
that site from their search engine.
Just about every week I get an email message saying
"I placed a link to your website on my website. Please put
a link to my website on your website. Here's where you can
find your link on my website" ... followed by a link to a
single webpage containing hundreds of links ... a link farm.
I usually reply to such a message with a request to remove
the link to my website from their webpage. The novice
webmaster often responds with a message of pure astonishment.
Link swap requests have become so common lately that I have
been responding by clicking on the "Delete" button.
Every webmaster that wants to swap links has a website
with zero traffic. Even if Google didn't penalize websites
for being listed in a link farm, why would I want to send
traffic away from my website to a website that can't return
any traffic?
Not only are these novice webmasters not experienced in the
way of the web, they seem inexperienced in the way of the
world. The first rule of the universe is "you never get a
free lunch". If you want your website to rank high in Google,
you have to pay them. If you can't afford to pay them, you
have to do the work.
It's hard work to get traffic to your website. There is
only one method I know that works: put valuable, original
content on your website. Other websites, blogs, and forums
will post links to the valuable content on your website,
not with a link swap, but as a resource to their audience.
When someone places a legitimate link to valuable content
on their webpage, the webpage has low link density.
Google's page ranking formula gives the page a high score.
If a link to your webpage is found on a high scoring
webpage, that raises the rank of your webpage.
On the other hand, a page with a high link density, with
hundreds of links and little other content, gets a negative
score from Google. If a link to your webpage is found on a
webpage with a negative score, that lowers the rank of your
webpage.
Don't try to scam Google by swapping links, and don't
cooperate with foolish webmasters who think there is a
"free lunch". If you want to get a higher ranking in Google,
resulting in more traffic to your website, there is only
one way - good old fashion hard work.
----------------------------------------------------------
Permission is granted for the below article to forward,
reprint, distribute, use for ezine, newsletter, website,
offer as free bonus or part of a product for sale as long
as no changes are made and the byline, copyright, and the
resource box below is included.
----------------------------------------------------------
Copyright(C)2004 Bucaro TecHelp. To learn how to maintain
your computer and use it more effectively to design a Web
site and make money on the Web visit bucarotechelp.com
To subscribe to Bucaro TecHelp Newsletter visit
http://bucarotechelp.com/search/subscribe.asp
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
How to get your business exposed for free!Everybody in the... Read More
Webmasters across the globe are involved in a race to... Read More
This article explains in detail the various issues related to... Read More
Depending on your site's subject... Read More
Do you want to advertise about your website?Wait and have... Read More
In the early days of developing my home business, I... Read More
Once your site is launched, half your battle is won.... Read More
If you've subscribed to an seo newsletter for longer than... Read More
Quickly making money with a website is the dream of... Read More
The internet has the capacity, sometimes, to divorce not just... Read More
If you are a local business that gets most of... Read More
Keeping in touch with other sites like Amazon.com, Buy.com and... Read More
Have you noticed lately how savvy webmasters are using simple,... Read More
So you have your website and you've done everything right... Read More
In many cases when you start a new website you... Read More
Building links to your website is of huge importance and... Read More
When webmasters have created their final master piece, their next... Read More
I was writing the final chapter of my book on... Read More
Writing effective web copy begins with an understanding of what... Read More
Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More
It's no big secret that banner ads have become less... Read More
Every day, on line marketers are dreaming up new ways... Read More
So you've made the perfect web site (in your eyes... Read More
I feel the most effective way to get people to... Read More
high-end home cleaning Winnetka ..Are you interested in empowering your website so it will... Read More
On a regular basis I receive e-mail through all my... Read More
At present there are over 3.3 billion pages indexed by... Read More
Would you like to prevent Internet users from visiting your... Read More
Some "experts" say they don't exist. Apparently we have become... Read More
Everyone would like an increase in traffic to their website... Read More
Giving away content is a powerful way to get free... Read More
Success in business thrives on ideas.The more creative you're the... Read More
Most new webmasters face the same conundrum: how can I... Read More
Here are 4 of the most easiest and... Read More
Are you tired of writing countless eMails to other webmasters... Read More
Do you want to advertise about your website?Wait and have... Read More
There are many ways to market your web site, both... Read More
With learning about online promotion, there is so much information... Read More
1. Directory Linking Create a directory of web sites on... Read More
Write it, offer it for free on your site and... Read More
Fresh Web Content Yields Better Search Engine ResultsAll too often,... Read More
Google is the most popular and most used search engine... Read More
The latest trend in online marketing focuses on local search.... Read More
I've collected some really cool free products for you that... Read More
The Google patent application submitted in March, 2005 has generated... Read More
1. Start your own internet radio station. It could be... Read More
So your having a hard time turning your visitors into... Read More
Content One of the best ways to encourage website owners... Read More
Yes, it can be done. Here are 7 ways that... Read More
Web Site Promotion |