Home
>
Web Site Promotion
>
The 5 Key Steps To Promoting Your Website

The 5 Key Steps To Promoting Your Website

Promoting your website can seem like a daunting, complicated task. The truth of it is that it's not a trivial undertaking. But with some well laid plans, you can be sure that you're leaving no stone unturned and working toward the best possible results.

Step 1: Preparation

- Prepare your website for the search engines -

This is a critical phase where elements such as keyphrase selection and web page optimization come into play. Whether you have a website already or not, this is where you need to start. Your site must be prepared and optimized to ensure that when the major search engines and directories visit your site, they index it properly and favourably.

Step 2: Popularity

- Establish a network of incoming links from other sites -

It is crucial that you establish plenty of quality, relevant links to your site. This typically means approaching websites in your industry (be they indirect competitors, vendors, suppliers or directory owners) and asking for a link, or offering to exchange links. Having a strong initial link popularity greatly increases the chances that the major search engines will find you before you even let them know you're out there. During this phase you should also consider purchasing pay-for-inclusion memberships at some of the major directories. Although the costs can add up and typically need to be renewed yearly, the links that they provide are often extremely valuable.

Step 3: Broadcasting

- Let the search engines and directories know about your site -

This step is essentially web site submission. You should be submitting not only your site, but all pages within your site to the major search engines and directories. You can do this both manually and automatically (if you have the tools). Getting listed with the major players typically takes anywhere from 2 to 12 weeks. As such, you should continue this step until all your pages are indexed on all the search engines. But be careful: once a page is indexed, don't keeping submitting it to that search engine; your work there is done.

Step 4: Advertising

- Purchasing of targeted visitors across the web -

This step involves elements such as pay-per-click campaigns, newsletter ads, website ads, etc. Depending on your budget, this step can be as expensive as you choose. So long as you invest in the right programs and design your ad copy properly, you stand to make an excellent return on your investment here.

Step 5: Monitoring

- Keep an eye on your site's standings -

Often the most overlooked step, you need to be very vigilante of how your site is performing in the eyes of the search engines. Have your keyphrase rankings increased? Decreased? When? Why? Tracking and charting your progress is extremely important to measuring the effectiveness of any changes you make to your promotion campaign.

So now what?

Now that you've gone through the 5 key steps, it's time to repeat the process. Actually, once you complete a phase you should never leave it alone. You should be addressing each of these 5 steps on an on-going basis.

Optimized pages become un-optimized the moment a search engine changes its ranking algorithm; which, as any SEO specialist will tell you, happens all too often and all too randomly.

Sites will drop their link to your site without letting you know, or maybe add you and not tell you. Keep your ear to the ground on this front to ensure that you're capitalizing on any opportunities and keeping your inbound link numbers high. You can also do some optimization with your pay-for-inclusion listings, so take advantage of that.

Pay-per-click advertising is a complete science unto itself, so expect to spend plenty of time learning which keyphrases and ads works, and which don't. Freshen up your ads to grab attention if they're underperforming.

And finally, by tracking your progress you will ensure there are no surprises. Well, there are sure to be surprises, but hopefully you won't find out about them two months after the fact. Good luck!

About The Author

Robin Eldred is the president of Apis Design, a Web Design and Promotion company located in Calgary, Alberta: http://www.apis.ca/. Apis specializes in building and promoting eye-catching, user-focused websites that make clients money.

http://www.apis.ca/

licensed cleaning services Park Ridge ..

In The News:

Chrome extension spyware disguised as a free VPN service highlights security risks after it captured private browsing data from trusted sites.

New research shows how fatty acids in cooking oil can safely dissolve and recover silver from circuit boards without harmful chemicals or environmental damage.

The Fox News AI newsletter gives you information on the latest AI technology advancements, and about the challenges and opportunities AI presents now and for the future.

Anthropic investigates alarming AI abuse case where hacker automated entire cybercrime campaign using Claude, stealing sensitive data from defense and healthcare firms.

TikTok, Meta and YouTube restrict Charlie Kirk shooting videos with age gates and warnings while X faces criticism for allowing continued circulation.

Cybercriminals use fake troubleshooting websites to trick Mac users into running terminal commands that install Shamos malware through ClickFix tactics.

San Francisco startup Fable launches Showrunner, an AI platform dubbed the 'Netflix of AI' that generates animated episodes from text descriptions with Amazon support.

Apple raised iPhone prices for some models despite receiving tariff relief from President Donald Trump, with the new lineup starting at $799 for the base model.

A two-story 3D concrete printed home in Western Australia demonstrates faster construction methods that could reshape American housing amid rising costs.

Credit scores remain important during retirement for insurance rates and housing applications, while seniors become prime targets for identity theft and financial scams.

Scammers now send unexpected packages with QR codes that redirect victims to fraudulent websites or download malicious software to steal sensitive information.

Meeting AI tools record private conversations alongside work discussions, creating privacy risks that can be managed with proper settings and awareness.

Hotel privacy concerns are valid but rare, with methods to detect hidden tech using smartphone flashlights, mirror tests and scanning apps.

Improve your Wi-Fi speed and reliability with 10 simple router optimization tips that don't require special apps or expensive subscriptions.

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.

The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.

Moving and downsizing expose seniors to identity theft and scams as data brokers collect real estate records and personal information to sell to criminals.

ShengShu's Vidar technology revolutionizes humanoid robot training by using AI-generated synthetic video, reducing required training data from hours to just 20 minutes.

The 5 Key Steps To Promoting Your Website

Web Site Promotion