The Internet can be a confusing place to do business. It often seems like there are a million 'gurus' on the Net, all speaking at the same time, and telling you how they have "the" road map to success.
The truth is ... there is no one map. There are many roads to the destination we call success. How long the trip will take depends a great deal on the choices you make.
They say that a journey of a thousand miles begins with a single step. So here are five steps to get you started on your road to online success.
1. Sell What People Want To Buy.
For a thousand years (or more) small business has thrived on one motto. Find a need and fill it. The Internet is no different that Wal-Mart. If Wal-Mart didn't sell what people want they would go out of business in short order.
The best way to find what people want is to ask them. Contact the people you know and ask them what their #1 problem is today. Then tally the results and look for a pattern. Once you find the pattern, find a product or service to meet that need and contact them again.
When you do, good things will begin to happen.
2. Follow Up With Everyone
The people who come to your website will fall into two broad groups. Those who buy and those who don't buy yet. Create a follow up system for the people who don't buy and you will make time your ally, not your enemy.
You don't have to be a great writer to do this. Just jot down the five top reasons people should buy your product and create a short message for each reason. Then put those in an autoresponder and offer people more information. Over time, many will buy your product.
It's equally important to follow up with those who do buy. Be sure to offer them products and services that compliment your own.
For example, it's only logical that someone who buys a car will eventually need their oil changed. In a like manner, people who buy your offer may want products or services that enhance your product's benefits.
3. Use A Simple Sales Site
There is a lot of discussion about how many words should be on your web site. While this debate will continue to rage on, the sites that sell the best seem to be one-page, very simple sales sites. After all, why use more words than necessary.
People are in a hurry today so give them what they want. Tell them clearly why they should buy your product, ask for the order and offer them more information if they choose not to buy now. Simple.
4. Use Automation To Your Advantage
'Automation' is simply a fancy term for letting a computer do the work you would normally do. Perhaps the best example is an autoresponder.
A sequential autoresponder is a program that sends emails out over a period of time. Rather than having to remember who should get which message when, the computer remembers and sends them for you. That is how you are going to follow up with the people are aren't quite ready to buy yet. And you'll use a separate sequence for your customers - to offer them complimentary products and services.
There are ways to process orders, send email follow ups, ask for referrals, place ads and more - all using the power of automation.
While it is important to maintain a personal touch, automating everyday tasks means you will be able to respond faster to inquires and have the time you need to follow up with clients and expand your business.
5. Give Yourself Time
Just as in any business, it takes time to succeed in an online business. Since time is going to march on anyway, why not make time your ally?
Using tools to automate your business will help you save time every day. Having clearly defined goals and objectives will help you have 'staying power' for the long haul.
Using time wisely and being committed to long term success are both vital to your online business.
Success is simple if you keep it simple. One key is to find people who are successful and learn from what they are doing.
When you are offering a popular product using a simple sales page website, are following up using automation to your advantage and are patient enough to let your business grow, you will find that the path to success is short indeed.
Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in onlinesuccessnews.com
Lincoln Stretch rentals Alsip ..Delivering Quality Traffic to your website is essential in helping... Read More
Reading the postings in different Newsgroups it becomes clear that... Read More
Writing articles for submission and distribution on the internet is... Read More
I doubt that anyone reading this article hasn't at one... Read More
Promoting a Website is not an easy task. New Website... Read More
Website promotion is certainly a main focus of all business... Read More
Here are 4 of the most easiest and... Read More
If you've gone through all the hard work of a... Read More
If you've ever been to a popular forum hosted by... Read More
Does your web site's visitors keep on hitting the back... Read More
If you are like most webmasters, your goal is to... Read More
At present there are over 3.3 billion pages indexed by... Read More
Yes, it can be done. Here are 7 ways that... Read More
Do you have a website or are you planning on... Read More
Your success on the internet is directly related to how... Read More
How many competitions are there running on the net at... Read More
1. Using Hidden Links to increase subscribers or for a... Read More
Once you have finshed designing your website, you want to... Read More
On a regular basis I receive e-mail through all my... Read More
When you build your website you need to have a... Read More
Hardly a day goes by that I don't get an... Read More
Search engine optimisation is big business. Ezines and websites litter... Read More
So, you don't have a multi-million dollar advertising campaign? You... Read More
The Internet can be a confusing place to do business.... Read More
Niche markets and mini sites are taking lately by storm... Read More
Western Springs shuttle limo ..Record keeping measurements for Internet marketing Record keeping tracks money... Read More
Do you know how your web site fits into the... Read More
How to get your business exposed for free!Everybody in the... Read More
Holding a contest or sweepstakes can draw a lot of... Read More
Stop wasting your time and having your energy sucked dry!... Read More
Sorry, there's not really a free tee here, but... Read More
Web site traffic promotion on the cheap is labor intensive... Read More
If your website is not generating a lot of sales... Read More
Consider for a minute my son's website for grass mowing,... Read More
If you are a small business owner with a website,... Read More
Do what I did. Learn these 10 insiders' ad writing... Read More
Would you attempt to use a cell phone with a... Read More
People are always wanting to attract more visitors to their... Read More
Professionals in tend to under-estimate the power of the web... Read More
Once your web site is done, it does you little... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
We have a running joke in our office that one... Read More
Many business owners and online marketing experts focus their efforts... Read More
Writing articles for your site and for the use of... Read More
For the first time internet entrepreneur [newbie] the best ways... Read More
Quickly making money with a website is the dream of... Read More
Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More
Success in business thrives on ideas.The more creative you're the... Read More
After spending substantial time and efforts the big day came... Read More
Web Site Promotion |