WEB DIRECTORIES
Directories play an important role in aiding a site's web visibility. Crawler-based search engines will, upon finding your site on a directory, or series of directories, consider these directories as one-way links. This will then add importance to your site's relevance in the "eyes" of these search engines and will most likely increase the chances of your site being added to their listings.
Relevant reciprocal link exchanges are given some importance by search engines but the most valued links, those which are most likely to boost a sites rankings in the major SES are one-way links - sites that accept your link without requiring a reciprocal link from you. These links are highly regarded due to the reasoning that other sites must hold your site in high enough esteem that having your link on their site is acceptable without an exchange requirement. Consequently, the more one-way links, the better!
Few, if any, sites today will agree to a one-way link favoring your site. The only way to achieve this is thru submitting to web directories.
Web directories and search engines have made a conscious effort to exclude bulk submitters. You've seen the ads - "We submit to 1,500 search engines and directories for $10.00, etc." For this reason, many directories require your registration and possibly entering a security code. Practically all of these directories require you provide an email address. Although hot mail or gmail is usually accepted, some directories will require an email corresponding to your domain name and will allow you to submit your site only after verification so it is best to establish an email specifically for web submissions.
An important consideration in submitting is to be sure the directory has a page rank of no less than three. Four or more is better - the reason being that the big search engines like Google and Yahoo will attach more relevance to the link if the directory is well rated. In fact, submitting to a directory with a low or no page rank can - if done frequently - lower your own site's page rank.
One of the best sites in which to find relevant web directories is Vile Silencer (www.vilesilencer.com). This site will guide you to appropriate directories and even displays the page rank of each directory.
Since directories are search engines edited by humans, detailed preparation must be made by the site owner or webmaster prior to submission. Be sure to offer a concise description of the sites offering, staying within the word allowance limits of the directories. In addition, the description should not include such self-promotional terms as "the best", "the largest" or "best prices". Directory editors consider this marketing hype and will undoubtably reject the submission.
Regarding cost, many directories offer the option of free as well as paid submissions. Many older directories with a large database may no longer accept free submissions - although some still allow freebies despite their size. Newer directories almost always allow free submissions in order to more quickly increase their database. The larger these directories grow, the more their importance on the web becomes and the more likely they are to charge for submission.
Stuart McHenry is President of Site Sift Media, Inc. which owns an operates http://www.site-site.com/
experienced cleaning professionals Northbrook ...Do you know why your website is not making money... Read More
Let's face it, getting (and keeping) a good Google... Read More
Here are 5 questions to flex your mental muscle to.... Read More
Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More
You may have created and established the best Web site... Read More
I took a look at a new Website recently in... Read More
So your having a hard time turning your visitors into... Read More
You might have heard that banner advertising is dead. Nothing... Read More
How to build the ideal website for software archives. View... Read More
1. Tell people you have a siteThis might seem blindingly... Read More
Writing effective web copy begins with an understanding of what... Read More
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
Consider for a minute my son's website for grass mowing,... Read More
You have spent hours creating a HTML masterpiece, you have... Read More
So you have your website and you've done everything right... Read More
Have you ever wondered why some websites get a thousand... Read More
There's such a thing as taking search engine optimization too... Read More
DMOZ is known all over the internet as being the... Read More
Seeking effective affordable website promotion should begin with listing your... Read More
"One in a million". What do I mean by that?... Read More
Cross promoting is when two or more businesses promote their... Read More
Many online business owners and marketers use a variety of... Read More
Writing articles and submitting them to free content sites is... Read More
Reading the postings in different Newsgroups it becomes clear that... Read More
1. Use reward programs to keep people revisiting your web... Read More
reliable home cleaners Glencoe ...You have permission to publish this article electronically or... Read More
Webmasters are always looking for ways to increase their traffic... Read More
Once your web site is done, it does you little... Read More
You are an attorney or other service or product provider.... Read More
Once you have built and uploaded your home business website... Read More
You may have created and established the best Web site... Read More
Making money with your web site is the dream and... Read More
You have spent hours creating a HTML masterpiece, you have... Read More
Here are the website promotion tactics to reinforce and increase... Read More
Some "experts" say they don't exist. Apparently we have become... Read More
If you've ever been to a popular forum hosted by... Read More
Creating a new website is only the first stage in... Read More
Do you know how your web site fits into the... Read More
Promoting a Website is not an easy task. New Website... Read More
Are you interested in empowering your website so it will... Read More
DMOZ editors are supposed to be professionals in the category... Read More
How many competitions are there running on the net at... Read More
Don't you just hate the process of exchanging web site... Read More
Often, website owners would like to promote their new business... Read More
Promoting your website might seem like an enormous task that... Read More
Does your website offer visitors a quick and easy way... Read More
Think about it, when you browse any web site, you... Read More
The first step to starting a profitable online business of... Read More
You may already have thought about the following 3 ways... Read More
In the early days of developing my home business, I... Read More
Web Site Promotion |