We get so caught up with internet marketing and "web building" that most of us tend to forget the "olden days" of marketing; offline marketing. Years ago, the web did not exist, yet, people still made millions!
Why is it that all of a sudden most of us think that offline marketing is not worth the investment? If anything, the lesser the people that promote offline, the more the opportunity for you to slide in.
Even if you are just promoting an affiliate website, offline marketing can still be an incredibly profitable means to drive traffic. However, as with all marketing, do it slowly, track meticulously and learn as you go.
Here are 5 of the cheapest ways you can start getting your hands into offline marketing:
1. Inexpensive Business Cards
There used to be a day when business cards were expensive, but today, companies such as www.vistaprint.com are giving away business cards for free!
You run into hundreds, if not thousands of people everyday just during your normal daily tasks; restaurants, neighborhood, grocery store, clubs, works, etc?
Simply have a business card on you and ready to go as you meet someone and they ask what you do? Refer them to your new start-up business and build their curiosity.
So what if this technique won't have you boasting thousands of visitors in a month, over time you can build very targeted visitors ? all while you also brand your company!
2. Press Releases
Everyone who knows me, knows that I am very big on publishing articles and content and then distributing them online. I have scored BIG traffic by doing this and so have those who learned from me.
Well let's take the concept one step further and spread press releases. Press releases and content are similar in nature, just written differently. Press releases can spread like wild-fire and if picked up by any form of media, you're set!
This strategy may take some time, but be patient. With great, easy-to-use services like www.prweb.com, it's a shame to not use this strategy!
3. Bumper Stickers!
Honestly, don't lie ? you know you've been intrigued by the messages you see written on cars. You may have even called a few of those companies.
When you're sitting a red light, there's nothing better to do than to read the message on the car in front of you. A simple bumper sticker with an enticing offer and web address can slowly work charms.
More on those here: www.speedysigns.com
4. Speak your way to stardom
One of my latest strategies that has been getting me A LOT of business is to make myself available as a speaker at local events. I have been speaking at business events, schools, colleges and anywhere else where someone wants me to speak.
By speaking publicly, I am quickly being recognized as an expert. This strategy works so well that listeners don't even wait to see my website, they buy on the spot!
5. Direct mail
I saved this strategy for last because it's not for everyone. If you have some money and are willing to take a small risk, this is the strategy for you. Remember, highest risk equals high potential reward.
Sending direct mail (offline) to prospects still works as long as it is done correctly. You need to research this topic more and make sure you gather a targeted list of prospects.
The latest trend seems to be in sending postcards because they are short, to the point and the least expensive to prepare and send.
No matter what, if you decide to try this strategy, I highly recommend researching in depth.
There you go, now there is absolutely no reason for you to only market yourself and your business on the internet. I have only revealed 5 of the many ways to market offline, there are still many other techniques.
The main suggestion I want to give is that marketing offline typically costs more money than online and that you should always thoroughly research before you try (and make sure you can stomach the potential risk).
Copyright 2005 Kurma Group
This article has been authored by Anik Singal, the founder of The Affiliate Classroom.
If you want to learn his system that helped him make over $10,466 in 60 days please visit the following link: http://www.affiliateclassroom.com
maide service in Highland Park ...Success in business thrives on ideas.The more creative you're the... Read More
This article explains in detail the various issues related to... Read More
1. Directory Linking Create a directory of web sites on... Read More
After you have built your website the next natural step... Read More
Holding a contest or sweepstakes can draw a lot of... Read More
It's no big secret that banner ads have become less... Read More
(but also one of the most crucial part)It is time... Read More
Are you happy with your website? (Does your business even... Read More
Fresh Web Content Yields Better Search Engine ResultsAll too often,... Read More
Giving away content is a powerful way to get free... Read More
Do you want to advertise about your website?Wait and have... Read More
There are many ways to promote your website for free... Read More
The beauty of the Internet is that it allows you... Read More
Many people, in a rush to spike sales through the... Read More
Promoting your website might seem like an enormous task that... Read More
Here are some simple and easy tips on how to... Read More
You can learn many things you didn't know about your... Read More
Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More
Writing articles and submitting them to free content sites is... Read More
OK. So you took the leap and started your online... Read More
Joe Nogood owns a small but thriving gift store. He... Read More
Many of you will remember the line from the movie... Read More
Being a restaurant owner means you are always interested in... Read More
Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More
Content One of the best ways to encourage website owners... Read More
eco-friendly cleaning service Arlington Heights ...Viral Marketing is allowing people to giveaway and use your... Read More
1. Start your own internet radio station. It could be... Read More
Let's see here... as of today Google states it has... Read More
Promoting a Website is not an easy task. New Website... Read More
The shortcut to succeed in business is to do what... Read More
So, you don't have a multi-million dollar advertising campaign? You... Read More
Some Internet marketing experts have claimed that the best way... Read More
The Internet can be a confusing place to do business.... Read More
If you own a website, you definitely want to improve... Read More
According the National Association of Realtors(R) ("NAR") surveys completed between... Read More
If you've gone through all the hard work of a... Read More
The following traffic generating ideas do not require costly set-up... Read More
Is your website looking alittle bare? It's okay, you're about... Read More
Google is the most popular and most used search engine... Read More
Accessibility: Is your website causing you to loose potential clients?With... Read More
Once your web site is done, it does you little... Read More
Does your web site's visitors keep on hitting the back... Read More
You own a website and you want more traffic. More... Read More
When we ran the contest back in 1998 we had... Read More
Website promotion is certainly a main focus of all business... Read More
Every day, on line marketers are dreaming up new ways... Read More
So you have a new website but the phone isn't... Read More
Maybe you are a Doctor or a lawyer. You've built... Read More
The internet has the capacity, sometimes, to divorce not just... Read More
Cross promoting is when two or more businesses promote their... Read More
Web Site Promotion |