Home
>
Web Site Promotion
>
Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!

Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!

Web analytics. Don't worry, it's not as boring as it sounds. You may know the concept by another name, such as Web analysis, site traffic statistics, visitor statistics, site hit reporting, Web tracking, Website metrics or various other terms. Web analytics is basically a technical term for methods to monitor your site traffic and usage, ranging from simple hit counters to advanced Web site traffic reporting. I like the term, Web analytics, because it sounds important. And with good reason -- it is extremely important to the survival of any Website.

Before we go any further into our subject, I first need to ask a few critical questions that I wish I had been asked a few years ago ... Do you know how many visitors your site had yesterday, or last week? Not generic "hits" but actual page views? Do you know what keywords are used by your site visitors to find you? Are you aware of which search engines visitors use to find your site? I hope your answer is yes. If not, you are missing out on vital information needed for your Website to perform.

A Website does not do much good others do not see it. You need site traffic ("visits") to sell your product, convey your message, offer your support, etc. It is a fundamental truth that without visits to your site you might as well not have it online. The entire purpose of a Website is to be viewed!

Site owners spend countless hours with search engine optimization (SEO) and various site marketing strategies. Many of us invest important dollars to pay for advertising; others spend priceless time rather than money to boost traffic numbers, seeking to increase their ROI (return on investment). But, do you know whether your efforts are getting results? This is where Web analytics steps up to the plate and bats a homerun. By using a good, real- time site tracking service or tool, you will be able to see what strategies actually pull visitors to your site, what pages are viewed, whether your content calls your visitors to action and how effective your efforts are.

To get all the vital statistics, you want an analytics site that offers more than "hits." You need more comprehensive information to really get an advantage and to truly track your marketing efforts. If you want to avoid software hassle or set up headaches, look for a hosted analytics service. I have found many advantages of hosted analytics over log-based versions. Log analyzers are not typically real-time and require access to server logs and software downloads (time, expense and headaches I don't need). I want a click-and-read system, and this is where hosted solutions appeal to me. I log-in and all my reports are immediately available, allowing me to adjust my marketing or content in real time.

When you are looking for a good hosted analytics service there are a few minimum features you want to be sure are included, such as visitor traffic numbers, per hour, day and month; referral links, which show you the link someone used to get to your site (this is great when you do link exchanges and shows you what search engines have you ranked); and page popularity, to allow you to see what pages in your site are visited most. There are many other features available, but these are the important basics.

The beauty of Web analytics is that there are many incredible tools that offer invaluable information such as Clickstream (Click Path) reports, page Visit Duration, and if you can find a site that offers search engine statistics, you have found a potential marketing "goldmine," especially when using "pay per click" advertising.

With this type of real-time statistical data available on demand, you will no longer waste time -- you will clearly see your effective site marketing efforts, increase your ROI and have what you need to see solid results. Without accurate and timely visitor statistics, your marketing and SEO efforts are working blind. A solid hosted Web analytics report solution removes the blinders and gives you a clear path for optimizing your site marketing time and efforts. Can you really afford to miss out on such a valuable, vital tool?

Cherie' Davidson is content and marketing manager for VisiStat.com (http://www.visistat.com). VisiStat is a detailed, real-time site traffic and Web analytics report service that is focused on ease of use and user-friendliness. VisiStat's goal is to help site entrepreneurs make the most of their site marketing and search engine optimization efforts -- to be a virtual "goldmine" for marketing. Learn more at http://www.visistat.com or write Cherie' at http://www.visistat.com

elite cleaning services Bannockburn ...

In The News:

Lyft rolled out safety upgrades with a new Safety Hub, driver blocking capability and a favorite driver option to give riders more control over their experience.

New research shows Americans increasingly trust AI for wellness guidance over social media, with 63% finding artificial intelligence reliable for health.

Luxury fashion brand Dior experienced a January 2025 data breach affecting customer personal information, and notifications were sent months after the discovery.

The commercial Unitree H1 humanoid robot weighs 104 pounds with 365 pound-feet torque per joint and demonstrates dangerous potential when software glitches occur.

Americans average 10-plus hours online daily, according to recent survey, splitting time between streaming shows on TV and browsing websites on multiple devices.

Boost your smartphone privacy instantly with these security tweaks for iPhone and Android that limit ad tracking, hide notifications and prevent unauthorized access.

Platforms like Hoax Tech and JS Click Cloaker help cybercriminals bypass detection systems using machine learning to selectively display scam content to victims.

A new battery recycling technique transforms old lithium-ion batteries into high-performance components that retain 88% capacity after 500 cycles with minimal waste.

Google's Android operating system can warn users about earthquakes before the shaking even begins – and there are ways to do it on your iPhone, too.

Meta's new gesture control wristband might just be the most seamless way to control a computer yet. And no, it doesn't require surgery, a camera, or even a touchscreen. All it needs is your wrist.

Long-haul trucks are now being upgraded with a surprising twist, thanks to California-based startup Revoy. Their electric boost doesn't replace diesel but works alongside it to cut emissions and fuel costs without major disruption.

PayPal and Venmo just rolled out something big: AI-powered scam alerts for Friends and Family payments.

As data centers multiply across the United States, energy demand is increasing at a rapid pace. This has not escaped the notice of large investment firms from Wall Street.

The Unicode Consortium, the nonprofit organization that maintains the Unicode Standard to ensure emojis work across devices, has announced Unicode 17.0, which includes nine new emojis slated for release this fall, in September 2025.

OpenAI is one of the world's leading AI research labs. Founded in 2015, it's behind some of today's most talked-about tools, including GPT, DALL·E, and ChatGPT.

Ever catch your dog staring at the screen during movie night and wonder if they're actually watching? Turns out, they might be. A new scientific study from Auburn University found that many dogs really do engage with television, and not all pups react the same way.

Stop the scammers from making contact in the first place. They're getting your parents' contact information and much more personal data besides, from somewhere.

The Walker S2 robot from UBTech autonomously exchanges its batteries in just three minutes, allowing continuous operation in car factories operated by BYD, Nio and Zeekr.

The FX Super One electric MPV from Faraday Future offers flexible seating, zero-gravity recliners and an AI system that creates a personal connection between driver and vehicle.

Practical solutions for reducing unwanted charity mail, political texts and email spam by opting out of shared lists, replying "STOP" and using data removal services.

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions about fairness while promising optimized revenue.

AI data centers are straining the power grid across 13 states, contributing to a $9 billion increase in electricity costs, and PJM customers face monthly bill increases of $25 or more.

Artificial intelligence is transforming the music industry as AI-generated bands like The Velvet Sundown earn substantial streaming revenue, prompting lawsuits from major record labels.

Microsoft phishing scams use fake security alerts and links that redirect to credential-stealing pages with warning signs, including urgent language and unusual senders.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!

Web Site Promotion