Write Articles That Get Results

It's no secret that writing and publishing helpful articles is one of the best ways to promote your business. Writing articles can:

  • Establish you as an expert in your field.

  • Get your name and your company name in front of potential clients who you may never have been able to contact otherwise.

  • Create valuable content for you to share with potential clients or convert into speeches and other marketing strategies.

Writing articles for local business publications, trade magazines, newsletters, and Web sites that reach your target audience can be a powerful piece of your marketing plan. But following through can be more difficult than it sounds, as many people hate writing or have a hard time just figuring out where to begin. Plenty of business owners and marketers hire outside firms or freelance writers (like The WriteShop, www.writeshoponline.com) to write articles for them, which can be a time-saving solution. But if you want to write your own articles, it can be tough to know where to begin. These five tips may help you stay focused and get the job done.

1. Narrow your topic. In each article, be sure to address only one main idea -maybe you focus on one problem your readers have, or one solution that may work for them. Trying to cover too many topics in one article just causes confusion. Whenever you find yourself going off on an unrelated tangent, turn that tangent into another, separate article for future use.

2. Write in conversational style. Keep your audience in mind and try to write for them the way you'd speak to them. For most business writing, an informal, conversational style is preferable, especially if your article will be published on the Web. Remember that you want your article to be accessible and understandable for your target audience. Shorter sentences and language that is easy to grasp quickly will have better results than long diatribes full of words that require a dictionary.

3. Offer genuine, helpful information. While your articles are tools to help market your business, they are not advertisements. Don't fill your articles with promotional material about your company, or your readers will quickly lose interest. Instead, offer them real insight, tips, or advice that shows them you know what you're talking about. Their interest in your company and what you can do for them will come; but for the sake of your article, focus on providing information they can use.

4. Be brief. Especially when writing for the Web, brevity is crucial. Before sending any article for publication, read through it several times and cut out any unnecessary words. For instance, the word "that" can be eliminated in most cases. Make sure every word counts, and every sentence is meaningful and helpful for communicating your main idea.

5. Distribute, distribute, distribute. Finally, writing an article doesn't do any good unless you get it in front of your target audience. In addition to publishing your articles on your own Web site or in your newsletter, consider sending them to publishers of print and electronic newsletters, and submit them to Web sites that publish articles on your topic. See the Resource Box below for ideas of specific Web sites where you may want to submit your articles. And remember to always include your contact information so that readers will know how to reach you.

Hopefully, these tips will get you on your way to publishing plenty of articles that will get noticed and yield results. But if you'd like even more direction to get you started, contact The WriteShop for information about our inexpensive special report, "Article Starter: A Resource Guide to Writing Business Articles That Get Results." E-mail us today at info@writeshoponline.com.

Nancy Jackson, owner of The WriteShop, helps companies better market their products and services with powerful written communications including Web content, newsletters, brochures and publications. Subscribe to her free monthly newsletter at info@writeshoponline.com.

Airbnb cleaning service Arlington Heights ..
In The News:

AI phishing scams now use voice cloning and deepfake technology to trick victims, but Kurt "CyberGuy" Knutsson reveals warning signs to watch for.
Inversion Space unveils Arc, a reusable reentry vehicle that can deliver up to 500 pounds of cargo from orbit to anywhere on Earth in under an hour.
Red flags like processing fees, urgent countdowns and requests for full Social Security numbers expose fraudulent settlement sites targeting consumers.
Comprehensive analysis of Google Maps, Waze and Apple Maps examines usability, routing accuracy, data handling and features across the top navigation platforms.
Expert analysis reveals whether wired Ethernet or wireless Wi-Fi connections are safer for home internet use, plus practical steps to secure your network from attackers.
Australian construction robot Charlotte uses sand, crushed brick and recycled glass to 3D print fireproof, floodproof homes with reduced carbon footprint.
Cybercriminals are using fake invitation emails to trick recipients into downloading malware and stealing personal information and data.
Flying drones could help retailers fight a 93% increase in theft rates as Flock Safety promotes airborne security systems to track suspects and deter crime.
The Fox News Artificial Intelligence Newsletter brings you the latest news on the emerging technology every Saturday, highlighting top stories.
Hacker group Radiant stole data from 8,000 children at Kido nursery chain, demanding ransom and directly contacting parents with intimidation tactics.
As 18 states implement bell-to-bell cell phone bans, creative students use Google Docs, iMessage on MacBooks and Post-It notes to stay connected in class.
A sheriff's captain says deputies often spend hours writing reports between calls, but Axon's AI program, Draft One, helps them save crucial time in the field.
Sora 2, OpenAI's new video-generation app, can create AI-generated videos based on a singular prompt. The results are both mind-blowing and terrifying.
iPhone and Android users can reduce Wi-Fi calling battery drainage through settings adjustments, background app limits and stronger Wi-Fi connections.
Work email scams are becoming harder to detect as criminals use AI and spoofed addresses to trick employees into opening malicious attachments and links.
From her Arizona living room, Christina Chapman ran a covert hub that helped North Korean operatives infiltrate U.S. firms, netting $17 million in stolen salaries.
UC Santa Barbara researchers developed a soft robotic intubation system that achieved 100% success rates for experts and 96% for paramedics with minimal training.
Scammers exploit probate filings to target grieving families with fake fees and debts, Kurt "Cyberguy" Knutsson reports.
Automotive giant Stellantis becomes latest victim of widespread Salesforce breaches affecting companies like Google, Cisco and Adidas this year.
A woman from Washington reunited with her missing Maine Coon cat Louie after 11 days using Love Lost, a free AI-powered pet recovery platform.
Expert cybersecurity tips help Mac owners remove malware infections and strengthen defenses with antivirus software, password managers and system updates.
Meta's AI chatbot training rules bans sexual roleplay with minors and block access to child abuse material as regulators scrutinize its safety measures.
Online banking users face a new threat: web injection scams that overlay fake pop-ups to steal logins. Here’s how to spot them and protect your accounts.
Meta introduced Teen Accounts to Facebook and Messenger while launching a School Partnership Program for U.S. educators to report bullying within 48 hours.
Executive order signed by President Donald Trump tasks Robert F. Kennedy Jr.'s MAHA Commission with using AI to find new cures for childhood cancers.

Article Marketing Interview With Kevin Bidwell

Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More

Article Marketing

A revolutionary marketing device that I call article marketing I... Read More

Writing for Dollars - How To Get Started

"When you provide good information from which readers can learn... Read More

10 Article Writing Quirks

Much has been touted about the effectiveness of article writing... Read More

Free Articles = Free Publicity (Or, How To Get Free Publicity For Your Business)

Publicity?you're business can survive without it, but it certainly won't... Read More

Adsense Authors: Who Are These People?

Adsense is a program designed by Google to help publishers... Read More

Direct Sales Reps CAN Write Articles - Heres How!

We all know that article writing is a great way... Read More

10 Tips For Promoting Through Ezine Articles

What's the most powerful marketing technique on the Web? Search... Read More

SEO Article Writing 101

SEO writing is very different from content writing, article writing,... Read More

5 Critical Promotion Mistakes People Make With Articles

Did you realize that writing and publishing articles online represents... Read More

How To Increase Your Chances of Getting Your Article Published

Publishers and webmasters can spend massive amounts of time just... Read More

Writers Block - Find an Article Topic in Minutes Anytime Anywhere with These 7 Tips Guaranteed!

One question I get asked all the time is how... Read More

Ten Top Tips for Writing Articles on the Internet

Online readers love information, but be sure your information is... Read More

How To Write Best Articles

I've been able to distinguish 3 main categories that people... Read More

Write Articles Geared to Your Local Market to Bolster Your Local Search Visibility

The Shortest Distance to Your Home Town Enterprise is Over... Read More

There is an Article Deep Down Inside of You Just Looking to Bust Out

The Most Economical Way to Advertise online is to Submit... Read More

$1036 in 12-hours From Writing A Single Article

Would it be worth it to master a technique that... Read More

Ten Essential Tips For Submitting Articles

Submitting well planned articles on-line will increase traffic and can... Read More

10 Steps to a Magazine Query

IntroductionThere are two ways to submit to magazine editors.One is... Read More

7 Invaluable Tips: Getting Your Articles Published Online

When you have to share what you've created, where do... Read More

Need to Write an Article? Three is a Magic Number!

Writing articles for magazines, the Internet or the local community... Read More

Build Links and Your Brand: Article Marketing Delivers

Many online marketers have crowed about the value of writing... Read More

Ezine Article Writing In 10 Easy Steps

1. Choose A Topic.You need to choose either a hot... Read More

Giving Yourself the Right to Write

"But I've only been on the Internet 3 months! How... Read More

Article Writing Dos and Donts

Still following along on the Copywriter's Crash Course in article... Read More

reliable maid service Winnetka ..