Home
>
Article Writing
>
Be in the Trade Publications Your Customers Read

Be in the Trade Publications Your Customers Read

Your publicity dreams may include being featured in Forbes, Fortune, Time, Inc., and other magazines read by millions. Appearing in those publications can boost both your ego and your business.

A feature in Nailpro may not have the same cachet, but if your clients are nail salons, you should be there. Trade magazines and newsletters give you exposure where it counts-with your potential customers.

You may already know of some publications in your industry, but you can learn more about them and discover new ones in media directories at your library. Standard Rate and Data Service publishes information about magazines' demographics, circulation, ad rates, etc. Writer's Market, Gale Directory of Publications and others will provide lots of leads.

Remember that you are not necessarily interested in publications that are read by you and your competitors, you are looking for those read by your potential customers. Another way to locate magazines and newsletters of interest to your target market is to ask your current clients which ones they value.

When you find information about a publication with which you are unfamiliar, request sample copies and writer's guidelines. Then, study them to see how you might be able to fit into their editorial needs and provide information of use to their readers.

Send press releases to announce news. Do you have a new product their readers need to know about? Do you know something that can help them be more successful? You may get a blurb or a story out of it.

Offer your products for review. Books, tools, technology and other products are reviewed in many trade publications.

Write articles for publication. You may get paid for the articles but, whether free or fee, you should insist on a byline that identifies you and your company and includes contact information, such as a phone number or web site URL. Reprints of these articles can also be used in your media kit and in proposals, or simply mailed to clients and potential clients.

Send a letter introducing yourself and describing your background and areas of expertise. Let them know you are available for interview when they need information about the topics on which you are an expert. They may run a profile of you, or contact you for a quote within an article. If they have a feature where readers submit questions to be answered by experts, offer yourself as one of the experts.

Suggest a column. You may be able to land a monthly column by sending a few (three to six) sample columns to the editor, along with a description of your vision for the column.

Look for other opportunities to get your information published. Does the magazine run case studies? Maybe your company can be featured, or you can share a client's story (with the client's permission, of course). Do they run contests or polls asking readers to comment on an issue or problem? Respond. Write letters to the editor. Consider the publication's current features and see how you can fit in and benefit their readers.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free marketing tips, articles and more at free marketing tips, articles and more.

last minute cleaning help Arlington Heights ..

In The News:

Kurt the CyberGuy explores how hackers exploit data broker files to access personal information and explains services available to protect your privacy.

Slate Truck, which is backed by Jeff Bezos, is priced at $20,000 after federal EV incentives, a concept some would consider radical and even inconceivable.

The CyberGuy has advice to protect information from cybercriminals who are finding new ways to gain login credentials and full control of computers and bank accounts.

Mirokaï the humanoid robot turns ordinary moments into memorable ones with advanced artificial intelligence, storytelling and a dash of charm.

Tech expert Kurt “CyberGuy" Knutsson reports on how a MacReaper campaign infected 2,800-plus websites, spreading malware to Apple Macs.

Tech expert Kurt “CyberGuy" Knutsson says the Ability Hand brings real touch, natural movement and unmatched durability.

Hackers can steal money while showing a fake balance. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to protect yourself.

Tech expert Kurt “CyberGuy" Knutsson says AT² Aerospace’s Z1 hybrid airship uses helium lift, low fuel, no runways.

There are a variety of text message formats. Knowing the difference can save you money, improve message delivery and ensure you’re using the full potential of your messaging app.

Petco Love Lost, a free, innovative platform that uses AI-powered photo matching to reunite lost pets with their families, helped a man find his lost dog.

The CyberGuy advises how to protect yourself against SIM swapping, a form of identity theft by which a scammer tricks a mobile carrier into transferring a phone number.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Robeauté’s microrobot, which is the size of a grain of rice, could change the way doctors treat brain tumors and neurological conditions and make procedures safer.

Kurt the CyberGuy walks through the steps for fixing photos that appear blurry or compressed when they are sent from an iPhone to an Android phone.

Kurt the CyberGuy offers some easy fixes if you're struggling with Windows 11. PC users have reported slow performance, Wi-Fi problems and other issues.

In response to infostealer activity increasing 500% in a year and harvesting 1.7 billion user credentials, the CyberGuy offers four ways to stay safe from infostealer malware.

Looking Glass has developed a 27-inch light-field display that allows you to see digital objects in three dimensions without headsets or glasses.

A CCTV video purportedly originating from a Chinese factory shows a robot appearing to lash out at two men in an unexplained incident.

After years of delays, travelers must now show a REAL ID, a valid passport or another federally approved ID to travel. May 7, 2025, is the deadline.

Driverless tractor-trailers are already traveling on Texas roads, raising questions about safety, reliability and the future of trucking.

Tech expert Kurt “CyberGuy" Knutsson reveals that a new AirPlay bug lets hackers take over Apple devices via Wi-Fi with no clicks needed.

This Mother's Day, gift Mom tech gadgets that simplify life, connect and show love. Tech expert Kurt “CyberGuy" Knutsson offers some ideas.

Tech expert Kurt “CyberGuy" Knutsson reports that Tesla owners are facing threats as hackers weaponize leaked data. Are you next?

Kurt “CyberGuy" Knutsson discusses how a paper pill bottle could revolutionize pharmacy packaging and cut plastic waste drastically.

The private information of about 4 million people was exposed after a major data breach involving VeriSource Services, a Texas-based HR firm.

Be in the Trade Publications Your Customers Read

Article Writing