This free way to promote or publicize your book or business online will be successfull if you follow these tips:
1. Open your short introduction with a hook. Connect with your audience with where they are now. Ask a few questions in just a few sentences to pull them in.
2. Include a benefit or two for following your how-to suggestions, your solutions, or tips.
3. Make all of your paragraphs less than three or four sentences. People online will turn away when they see a long paragraph. They want their information short and useful.
4. Write an article that serves your audience, not you. When they see your ideas and how to's, they will respect your as the savvy expert, and be more likely to look at your signature file and even visit your web site.
5. Write a number of solutions for a particular problem. Online readers want numbered tips or how to's. This format is easy to read and gives a lot of specific information fast.
6. Write a tip with a consistent format. Start each tip with a command--do this. Follow it by the advantages of doing that action or show the consequences of not doing it. In your third point include some resources such as books to read, teleclasses to attend, or web sites to visit.
7. Leverage each article to make two or more new ones with little effort.. "Three Promotion Tips for Small Business People" or "Three Promotion Tips for Authors," or "Three Traditional Promotion Tips" or "Three Online Promotion Tips." The possibilities are endless.
8. Focus on only one topic per articles. If you don't your article will wander around and your reader will wander away.
9. Include under each article a 5-7 line signature file. Include your name, your concept-marketing tag, your web and email, and your local and toll-free number. 80% of sales are made from the 800 numbers. Always include one free offer to draw people to your web site.
10. End your article with another three or four line conclusion repeating the benefits and great results you'll get if you follow the article's tips.
When you write a thoughtful article, you will get noticed and realize not only new free targeted visitors to your site, but sell much more of your products and services.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
no-contract cleaning service Des Plaines ..Writing articles for your site and for the use of... Read More
This author started with a clean website and wrote 5... Read More
Online readers love information, but be sure your information is... Read More
SEO writing is very different from content writing, article writing,... Read More
"But I've only been on the Internet 3 months! How... Read More
Strategically developing online content helps to ensure a small-business owner's... Read More
Earlier, I published part 1 of this series, which contained... Read More
1) Don't use all capitals in your title:People don't like... Read More
You've got to start somewhere, but once you've created your... Read More
I recently became aware that promoting your web site in... Read More
Many writers struggle with the decision of whether or not... Read More
The first twenty-five words of your article are the most... Read More
Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
Queries are not written like business letters or emails; they... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
One great benefit of article marketing is the generation of... Read More
You have decided on a great idea and researched a... Read More
Well maybe it's not that "little known" but some people... Read More
Writing effectively on the internet is the most effective way... Read More
Still following along on the Copywriter's Crash Course in article... Read More
We all know that article writing is a great way... Read More
Back when I was in college, I belonged to one... Read More
There is no doubt that Spam has affected online business... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
bathroom cleaning service Lake Forest ..I get tons of emails from people who want to... Read More
Writing a letter to your newspaper's editor is a privilege... Read More
Take a look around the Web and you'll find thousands... Read More
To be successful at any affiliate marketing program, you not... Read More
As we prepared to move our 12,000 article database from... Read More
You have decided on a great idea and researched a... Read More
By now you probably understand how important writing for trade... Read More
Getting people to join your company can be hard work.... Read More
If you haven't considered the power of articles as part... Read More
It is important for all webmasters to realize that if... Read More
MS: Shelley, you're an excellent person to talk to about... Read More
Are you an Article Marketer? If so, you know that... Read More
Here's a depressing fact if you sell anything on the... Read More
Anyone who's been in the business for 2 or 3... Read More
MS: Bob, how important have Ezine Articles been in achieving... Read More
Many internet home business owners today have learnt that one... Read More
Routing traffic to your web page is incredibly important in... Read More
The sources of inspiration are all around us, in the... Read More
Many online marketers have crowed about the value of writing... Read More
Writing for web content is one of the easiest ways... Read More
It doesn't really matter who you are; you definitely know... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
It's no secret that writing and publishing helpful articles is... Read More
Currently many online writers and would-be online writers, feel very... Read More
People who have an idea for a website sometimes require... Read More
Article Writing |