This free way to promote or publicize your book or business online will be successfull if you follow these tips:
1. Open your short introduction with a hook. Connect with your audience with where they are now. Ask a few questions in just a few sentences to pull them in.
2. Include a benefit or two for following your how-to suggestions, your solutions, or tips.
3. Make all of your paragraphs less than three or four sentences. People online will turn away when they see a long paragraph. They want their information short and useful.
4. Write an article that serves your audience, not you. When they see your ideas and how to's, they will respect your as the savvy expert, and be more likely to look at your signature file and even visit your web site.
5. Write a number of solutions for a particular problem. Online readers want numbered tips or how to's. This format is easy to read and gives a lot of specific information fast.
6. Write a tip with a consistent format. Start each tip with a command--do this. Follow it by the advantages of doing that action or show the consequences of not doing it. In your third point include some resources such as books to read, teleclasses to attend, or web sites to visit.
7. Leverage each article to make two or more new ones with little effort.. "Three Promotion Tips for Small Business People" or "Three Promotion Tips for Authors," or "Three Traditional Promotion Tips" or "Three Online Promotion Tips." The possibilities are endless.
8. Focus on only one topic per articles. If you don't your article will wander around and your reader will wander away.
9. Include under each article a 5-7 line signature file. Include your name, your concept-marketing tag, your web and email, and your local and toll-free number. 80% of sales are made from the 800 numbers. Always include one free offer to draw people to your web site.
10. End your article with another three or four line conclusion repeating the benefits and great results you'll get if you follow the article's tips.
When you write a thoughtful article, you will get noticed and realize not only new free targeted visitors to your site, but sell much more of your products and services.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
scheduled cleaning services Winnetka ..[Disclosure: I went into ezinearticles.com very innocently. I... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Your publicity dreams may include being featured in Forbes, Fortune,... Read More
Writing can be fraught at the best of times but... Read More
Knowing exactly what an editor wants.Unfortunately, many new writers struggle... Read More
Online readers love information, but be sure your information is... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
Content is an important component of your web site. Learning... Read More
IntroductionThere are two ways to submit to magazine editors.One is... Read More
Yesterday I met a 13-year old boy with a devilish... Read More
MS: Shelley, you're an excellent person to talk to about... Read More
Are you looking for a better way to promote your... Read More
One of the most effective (and free!) ways to get... Read More
In order to sell your article must do three things:1.... Read More
Did you realize that writing and publishing articles online represents... Read More
As an article author, sometimes you can only pull so... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
Are you short of ideas? There are times when we... Read More
If you're writer, I am sure sometimes you may have... Read More
Determining keywords is a critical step in writing articles online... Read More
Earlier, I published part 1 of this series, which contained... Read More
Start by Being QuotableIt's tough to stand out online. With... Read More
There are times when I want to write an article... Read More
It's stunning sometimes how far article marketing has come over... Read More
We've all been there. We hear about how articles will... Read More
reliable maid service Lincolnshire ..Selling books online means that you need to get interested... Read More
Anyone who's been in the business for 2 or 3... Read More
A true test for many writers that will require your... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
How does a writing agency market itself effectively in a... Read More
Not every web designer has the time ? or skills... Read More
All of us, the authors, know that to enhance our... Read More
Search Engines are constantly on the "look out" for freshly... Read More
Every successful website needs to be, what the experts consider,... Read More
A large portion of your business relies on your ability... Read More
The first step to getting published is to find your... Read More
It is a well known fact that writing, distributing and... Read More
Have you ever seen articles that are not only related... Read More
Queries are not written like business letters or emails; they... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
For me, to decide to start a home business was... Read More
Most Internet marketers worth their salt know how effective articles... Read More
Writing articles has proven time and time again to be... Read More
Writing and submitting articles to article banks is a well-known... Read More
This is Part 2 of a 2 part article -... Read More
We all know that article writing is a great way... Read More
By now most entrepreneurs realize that the most cost effective... Read More
There is probably no easier way of earning extra money... Read More
You are running out of ideas, you sit down in... Read More
If you've spent any time online trying to promote your... Read More
Article Writing |