Lately, there seems to be some confusion between Article Marketing and regular article writing. People wonder why I would write articles when I'm not getting paid for them. Paid, of course being the traditional way where money is exchanged for labor.
Article Marketing is not "article writing" as you may know it if you're a writer or reader of magazines, journals and such.
Article Marketing is a new concept that's being used by web experts to help spread the word about their businesses. It's a tool that's meant to increase your website's visibility.
If you're familiar with link exchanging and link distribution, you know that the more websites who include a link to your own website, the more exposure you get and the more chance you have for making a sale.
Of course, the drawback to Link Distribution is that there's nothing about your link that stands out in a crowd. But what if I told you that you'd be able to include information along with your link? And that information could be written in the form of a short article?
That's it, that's Article Marketing. It's not *really* about fantastic writers creating amazing and life-changing articles that took months of research and development.
It's about marketers and savvy web entrepreneurs who want to increase their popularity on the web while at the same time using a personal touch - an article - to draw in a loyal following who will be interested in purchasing their products.
Imagine what you could do with a little space to add some words and warmth and compelling copy to that website link of yours! Imagine no longer. Kids, the dream is here and it's Article Marketing.
Article Marketing Explained in 4 Points
1. Article Marketing starts with an article syndication site.
2. The site collects articles written by marketers and writers.
3. The article authors are asked to include a personal bio and link to their website.
4. The articles are then picked up by other websites who want to showcase fresh, relevant content in a specific niche.
As I mentioned in the first paragraph, I don't get paid cold hard cash to write articles for my own company (although you're welcome to pay me cash to write yours!). My payment for article marketing is exposure.
Exposure comes in the form of your articles that make front page search engine headlines. What do I mean by that? Well, let's say you're in the car wash business. If you write several articles about breakthrough conveyor belt technology, those articles will come up in the search engines when web surfers go hunting for that information. The more articles you write, the more frequently your website link and your name will come up... and then, the more interested prospects will come to your website. You want to sell that technology, right? Then start writing those articles.
So: who should think about using Article Marketing as a way to become well-known, respected, and potentially rich on the internet?
Anyone who wants to create a product.
Anyone who has a website.
Anyone who wants to build a brand.
Anyone who wants to start a web-based business that will be profitable for the long term.
Characteristics of Web Articles:
- Short and to the point
- Broken up into easily digestible sections of text
- Helpful, informative copy
- Light promotional tone
- Should always, always point to your URL
You can hire someone who works relatively cheap to write your articles. But a better strategy, if you really want to be a big brand name, would be to find someone who is willing to "concept out" your articles.
Get a real copywriter to streamline an aggressive marketing campaign to pitch a product that you will sell by way of that "gateway" - the link at the end of your article.
Article Marketing is Link Distribution plus Useful Information to lure in your reader. It is not meant to bring you the Nobel Peace Prize for your writing achievements. It's good old web marketing with a creative writing twist.
Want to join the article marketing craze and get your website noticed? Well then, go warm up with a few web articles! They're quick, painless and even fun to write.
What are you waiting for? It's time to write that article.
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of article power: create dynamite web articles and watch your sales explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at article power: create dynamite web articles and watch your sales explode
tidy up service Glenview ..Thanks to recent information that leaked by Google within their... Read More
Online PR in the form of website and ezine article... Read More
The experts are always telling us that getting paid for... Read More
There are many schools of thought on how to build... Read More
Sharing knowledge on the web can be a very powerful... Read More
If you are not creating articles for your website and... Read More
As of July 1st, the year was half over! July... Read More
There's one key rule that every writer should understand before... Read More
Writing articles for publication on the Internet is, at the... Read More
Every field or discipline has its own specialized vocabulary and... Read More
Ease of Submission With so many article distribution sites out... Read More
This is precisely what I am doing here today (and... Read More
How are you marketing your articles? As a writer prospecting... Read More
You want your business to be noticed by thousands daily.... Read More
MS: John, you must be one of the most prolific... Read More
Been reading up on SEO? If so, you know that... Read More
This is Part 2 of a 2 part article -... Read More
Here's a depressing fact if you sell anything on the... Read More
The Whole reason you write those articles is so you... Read More
Most business owners are overwhelmed with the day to day... Read More
One question I get asked all the time is how... Read More
Writing articles for your site and for the use of... Read More
Most all ezine publishers need fresh content. Article writing is... Read More
If you are using articles to promote your business then... Read More
Much has been touted about the effectiveness of article writing... Read More
maid service near Winnetka ..Article marketing-the simple act of writing one 400 word article... Read More
So you've decided to market your home-based copywriting business through... Read More
I have a confession to make.I think in "articles."As a... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
Need traffic? Write an article.Need sales? Write an article.Need Your... Read More
What's the most powerful marketing technique on the Web? Search... Read More
The Shortest Distance to Your Home Town Enterprise is Over... Read More
You know that writing articles is the best free way... Read More
Do you wonder what easy, cheap, and fast way you... Read More
Part 1 of a 2-part series To read Part 2... Read More
The sources of inspiration are all around us, in the... Read More
Writing dozens, hundreds or even thousands of articles and making... Read More
Abandon your frustrations and get a fresh start by trying... Read More
Rule number one - You must write ezine articles and... Read More
Have you ever seen articles that are not only related... Read More
Did you realize that writing and publishing articles online represents... Read More
Knowing exactly what an editor wants.Unfortunately, many new writers struggle... Read More
Getting people to join your company can be hard work.... Read More
Publishing articles on the Internet is a tremendous way to... Read More
Writing articles is one of the best ways to get... Read More
As you write the outline for your next article, there... Read More
You submit it, that's what you do! And submit it... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
Do you know one of the most powerful marketing techniques... Read More
Article Writing |