When you frequently post articles on ezines, you might be aware that you are an active participant in the art of publishing at grass roots level. From experience, you will know that after planting your seeds, it takes time before your efforts will actually bear fruit. What happens on the trajectory from planting the seed to seeing traffic numbers jump and your site's visibility increase? And is this in line with what's happening in the wider publishing world? Are there alternatives?
Wouldn't it be nice if you could find out just how much of a market there is for articles that somehow cover what your site is all about, before you set out to the laborious task of writing? Guess what, from a publishing point of view, you are not going to get this information without paying through the nose, but then you are not writing your articles for readership audience, but rather a consumer base, aren't you?
So there is no point in researching your audience this way. It is simply best to stick to the market research for your product and align the number of your articles somewhat with this outcome and take a comfort buffer zone from estimates of your traffic. But you have to get a sense of whether you are doing enough to make a difference.
A few years ago, you could get away with writing a handful of articles about a product or website and expect to see some immediate traffic on the back of this effort. Today, things are less simple. Life has become a lot more multi layered and to reach critical mass your need to seriously increase the numbers on all fronts. Not only on the articles written, but it also makes a difference to increase the number of ezines and forums on which you publish.
This increase in capacity to take in information is visible throughout society. It dominates the publicity game. Society's capacity to take in information has increased dramatically and in order to get through to your end market, you need to use heavier artillery than ever.
People who fail to understand the numbers game lose out. But there is more to the 'increased capacity' phenomenon. Aside from bombarding the market with quantity, quality is also important. To garner an interest you need to make sure that you write better articles than your competition. Wittier, more in depth information, friendlier. If you manage to write enough and good quality articles that show you know your market, you have a chance to create natural hubs around your products that make them stand out from the crowd.
Attracting visitors this way will generate traffic, which, through further nurturing will become a mechanism that starts to snowball. How do you know whether you have done at least the minimum in terms of writing to make sure you have a chance to create these desirable hubs?
Check your traffic figures. There are millions of ezines to which you can upload articles on any topic for free. The only obligation the ezine owners have to the writers is that they need to include your short bio and a live link to your website if you include this. There are around 80 ezines in all those millions that actually will stick to their obligation and ascertain through human intervention that this also happens.
The articles when published by webmasters create a long term effect in that you generate free backlinks from sources you might not have thought of to include in your marketing campaign.
More immediately, direct traffic won't show a dramatic rise unless you are able to submit a serious amount of articles. Around 200 will start to make a difference. Can you see yourself writing this many articles without tearing your hear out at what angle to describe your service from after number 15?
If you wonder what writing articles is actually going to effect aside from instant work creation without a guaranteed hype around your product, you might want to consider what other means you have to get through to your target market. Today's multi-layered reality simply demands a heavy input if you want to see some results. Growing a business takes time and a lot of effort.
The internet as a whole is thriving on free content which professional aggregators are offering to anyone interested. Free content dominates the entire internet, but it's whether the topics cover anything of interest and are well written that makes all the difference.
If you are inclined to publish frequently about interesting topics, there might be sense in grouping with a few other people and making up your own RSS feed and offer it to publishers. In doing this, you will be evolving into a new brand of publishing venture and start to join the publishing revolution from within.
Angelique van Engelen is a freelance editor at http://www.contentclix.com, a copywriting agency based in Amsterdam, the Netherlands, which specialises in tailormade content as well as specialized RSS feeds on culture and arts.
no-contract cleaning service Des Plaines ..One of the best things you can do for your... Read More
Have you ever wondered why Ezine Articles have become one... Read More
Have you ever seen articles that are not only related... Read More
Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
If you haven't considered the power of articles as part... Read More
I've been able to distinguish 3 main categories that people... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
If you have an entertainment website then you're always looking... Read More
Writing articles that are available for reprint is an excellent... Read More
It is a well known fact that writing, distributing and... Read More
Some six weeks ago, I began writing and submitting articles... Read More
Search Engines are constantly on the "look out" for freshly... Read More
How to write an informative article?The following tips can help... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
If you are an article writer, you may have been... Read More
It is not my intention to give you a 5... Read More
***What is the Resource box?'Resource box' is an information box... Read More
There's one key rule that every writer should understand before... Read More
Ever read one of those web articles written by an... Read More
A recent debate started me thinking about how some marketing... Read More
There is some wisdom in saying that when you are... Read More
Often all the Web Surfer will see is your title,... Read More
Sometimes when I am communicating with other webmasters and I... Read More
If you're writer, I am sure sometimes you may have... Read More
Selling books online means that you need to get interested... Read More
bathroom cleaning service Lake Forest ..Feeling uninspired? Like you're stuck in a rut with your... Read More
How are you marketing your articles? As a writer prospecting... Read More
Increase your ezine subscribers by submitting articles once or twice... Read More
Ease of Submission With so many article distribution sites out... Read More
As you write the outline for your next article, there... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
Online readers love information, but be sure your information is... Read More
A true test for many writers that will require your... Read More
Well maybe it's not that "little known" but some people... Read More
If you've spent any time online trying to promote your... Read More
Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More
You submit it, that's what you do! And submit it... Read More
It's no secret-link exchanges are dying a painful death. And... Read More
Writing articles is one of the best and most effective... Read More
When you have to share what you've created, where do... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
Have you ever seen articles that are not only related... Read More
Once you learn the benefits of article writing, you may... Read More
Are you short of ideas? There are times when we... Read More
You've got to start somewhere, but once you've created your... Read More
If you are starving for traffic, can't seem to consistently... Read More
Want your articles to get picked up and reprinted by... Read More
Most Internet marketers worth their salt know how effective articles... Read More
This has to be the number one thing that most... Read More
In this article I will show you how to use... Read More
Article Writing |