Online publishers, ezine subscribers, and Web visitors want short, useful information. Use this "500-Word Article Formula" to create trusting, confident, and lifelong clients and customers.
How to Write this Short Article
1. Create a benefit-driven title so people will open your email. Put pizzazz into your title. Dare to be outrageous!
2. Create a snappy one to three-sentence introduction preceded by a hook. Include what's in it for your audience. How will your article improve their lives or business?
3. Know your article's purpose and specific audience and narrow your slant or focus just for them.
This article's audience includes business people who want to promote their product or service through a short article. It appeals to small business people, professionals, coaches, or consultants who have a book or service to sell. It appeals to Web site publishers and opt-in (no spam) ezine publishers who want free articles to attract new customers.
4. Write an outline with four to six major points you want to make before you write.
My outline and headings for this article include the seven ways to write this article:
1. Write for Your Targeted Market.
2. Write an Outline First
3. Write Each Paragraph to Support Your Outline Headings
4. Write An Outline With Four-Six Sub Points
5. Write Two- Four Sentences for Each Paragraph
6. Create Four-Six Paragraphs from Each Heading
7. Revise Copy Looking for Ways to Tighten Your Article
Remember each sentence must support the thesis statement, that's the one major benefit of how you will solve your reader's particular challenge. In this one, I give you 7 solutions for writing a short article.
Break down each paragraph into three standard-length sentences (15-17 words each). For drama, write one or two shorter sentences. One paragraph contains around 100 words. Five paragraphs of five sentences of 20 or less words will equal close to 500 words.
6. Create Four to Six Paragraphs From Your Outline
All sub points must also support the thesis. Write concise, compelling paragraphs that explain and give examples.
If you write over 100 words, tighten your copy. Leave out stories or analogies. Shorten examples. Cut redundant sentences, phrases, and words. Drop most "is" verb forms and "ands." They slow the copy and the reader down, a cardinal sin in writing. Bored readers will leave. Instead, use vital, action verbs and colorful nouns.
7. Revise Looking for Ways to Tighten Your Article
- Use bullets to clarify and shorten copy
- Reduce or eliminate quotes and anecdotes.
- Replace -ly adverbs and adjectives with picture or feeling power verbs and nouns.
- Let go of superfluous words like "that."
- Use one or two-syllable words for readable, direct copy.
For your conclusion, write only a sentence or two to either sum up or point out benefits. When you write under 500-word-articles of about one page, Online publishers, Web Masters and potential clients will read them, pass them on, and eventually buy from you.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
affordable house cleaning Park Ridge ..Marketing on the internet can be a costly procedure, especially... Read More
Are you looking for a better way to promote your... Read More
Submitting articles once or twice a week can yield 15... Read More
Every webmaster knows that to gain ranking positions in search... Read More
A lot of great ideas happen when two or more... Read More
If you are using articles to promote your business then... Read More
Writing a great deal of articles myself, I see a... Read More
Search Engines are constantly on the "look out" for freshly... Read More
Writing articles for magazines, the Internet or the local community... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
How to write an informative article?The following tips can help... Read More
Publishing articles on the Internet is a tremendous way to... Read More
1. Write to one person.When you're writing your article picture... Read More
Every successful website needs to be, what the experts consider,... Read More
When writing articles for publication, it is important that you... Read More
Sharing knowledge on the web can be a very powerful... Read More
By default, Microsoft Word automatically changes straight quotation marks (... Read More
One of the best ways to promote your website is... Read More
By now most entrepreneurs realize that the most cost effective... Read More
I get asked all the time, "Lorrie, how can I... Read More
Writers talk about rejection all the time ? just part... Read More
Publicity?you're business can survive without it, but it certainly won't... Read More
This has to be the number one thing that most... Read More
Many writers struggle with the decision of whether or not... Read More
You have decided on a great idea and researched a... Read More
affordable house cleaning Mundelein ..I have seen the question asked so many times. How... Read More
Writing articles that are available for reprint is an excellent... Read More
Writing articles for publication on the Internet is, at the... Read More
It's all the rage. It's what everyone is talking about.... Read More
It is not my intention to give you a 5... Read More
Want your articles to get picked up and reprinted by... Read More
Do you know the difference between simultaneous article submissions and... Read More
The name of the game as far as Internet marketing... Read More
Sharing knowledge on the web can be a very powerful... Read More
Selling books online means that you need to get interested... Read More
Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More
Much has been touted about the effectiveness of article writing... Read More
As of July 1st, the year was half over! July... Read More
Rule number one - You must write ezine articles and... Read More
Have ever wished that there were a formula for crafting... Read More
What's the most powerful marketing technique on the Web? Search... Read More
It's no secret-link exchanges are dying a painful death. And... Read More
Speak to an Audience that Reaches across the GlobeAs a... Read More
In order to sell your article must do three things:1.... Read More
Increase your ezine subscribers by submitting articles once or twice... Read More
Article marketing is becoming more and more popular, especially as... Read More
There is no doubt that Spam has affected online business... Read More
Still following along on the Copywriter's Crash Course in article... Read More
Free publicity can help to spread the word about your... Read More
One of my subscribers writes 'I can't hold my tongue... Read More
Article Writing |