Online publishers, ezine subscribers, and Web visitors want short, useful information. Use this "500-Word Article Formula" to create trusting, confident, and lifelong clients and customers.
How to Write this Short Article
1. Create a benefit-driven title so people will open your email. Put pizzazz into your title. Dare to be outrageous!
2. Create a snappy one to three-sentence introduction preceded by a hook. Include what's in it for your audience. How will your article improve their lives or business?
3. Know your article's purpose and specific audience and narrow your slant or focus just for them.
This article's audience includes business people who want to promote their product or service through a short article. It appeals to small business people, professionals, coaches, or consultants who have a book or service to sell. It appeals to Web site publishers and opt-in (no spam) ezine publishers who want free articles to attract new customers.
4. Write an outline with four to six major points you want to make before you write.
My outline and headings for this article include the seven ways to write this article:
1. Write for Your Targeted Market.
2. Write an Outline First
3. Write Each Paragraph to Support Your Outline Headings
4. Write An Outline With Four-Six Sub Points
5. Write Two- Four Sentences for Each Paragraph
6. Create Four-Six Paragraphs from Each Heading
7. Revise Copy Looking for Ways to Tighten Your Article
Remember each sentence must support the thesis statement, that's the one major benefit of how you will solve your reader's particular challenge. In this one, I give you 7 solutions for writing a short article.
Break down each paragraph into three standard-length sentences (15-17 words each). For drama, write one or two shorter sentences. One paragraph contains around 100 words. Five paragraphs of five sentences of 20 or less words will equal close to 500 words.
6. Create Four to Six Paragraphs From Your Outline
All sub points must also support the thesis. Write concise, compelling paragraphs that explain and give examples.
If you write over 100 words, tighten your copy. Leave out stories or analogies. Shorten examples. Cut redundant sentences, phrases, and words. Drop most "is" verb forms and "ands." They slow the copy and the reader down, a cardinal sin in writing. Bored readers will leave. Instead, use vital, action verbs and colorful nouns.
7. Revise Looking for Ways to Tighten Your Article
- Use bullets to clarify and shorten copy
- Reduce or eliminate quotes and anecdotes.
- Replace -ly adverbs and adjectives with picture or feeling power verbs and nouns.
- Let go of superfluous words like "that."
- Use one or two-syllable words for readable, direct copy.
For your conclusion, write only a sentence or two to either sum up or point out benefits. When you write under 500-word-articles of about one page, Online publishers, Web Masters and potential clients will read them, pass them on, and eventually buy from you.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
professional maid services Deerfield ..So you've decided to market your home-based copywriting business through... Read More
Recycling your work is a lot like doing your part... Read More
People who have an idea for a website sometimes require... Read More
Writing articles for online newsletters and websites can be a... Read More
Do you know one of the most powerful marketing techniques... Read More
Part 1 of a 2-part series To read Part 2... Read More
Article distribution is currently booming on the internet. Authors do... Read More
Ease of Submission With so many article distribution sites out... Read More
As an article author, sometimes you can only pull so... Read More
It has become common knowledge that the smartest and most... Read More
Adsense is a program designed by Google to help publishers... Read More
Rejection is part of a writer's life. You must cope... Read More
There are many different ways to improve link popularity for... Read More
Writing articles is one of the best and most effective... Read More
I am often approached and asked, how do I write... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
I am sure that there would have been a moment... Read More
Free publicity can help to spread the word about your... Read More
Writers have one basic need -- readers. We all want... Read More
This is a perennial question among writers and wannabe's. Many... Read More
I once wrote an article in which I offered the... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
Getting people to join your company can be hard work.... Read More
There is no doubt that Spam has affected online business... Read More
The five essential questions to be answered in your article... Read More
quick home cleaning Lake Forest ..SEO writing is very different from content writing, article writing,... Read More
Abandon your frustrations and get a fresh start by trying... Read More
Article distribution is currently booming on the internet. Authors do... Read More
There is some wisdom in saying that when you are... Read More
Often all the Web Surfer will see is your title,... Read More
Much has been touted about the effectiveness of article writing... Read More
What's the most powerful marketing technique on the Web? Search... Read More
When writing articles for publication, it is important that you... Read More
There are many schools of thought on how to build... Read More
One of the best things you can do for your... Read More
Writing articles for publication on the Internet is, at the... Read More
Do you have problems finding ideas for articles and speeches?I... Read More
As you write the outline for your next article, there... Read More
I am often approached and asked, how do I write... Read More
Have you ever wondered why Ezine Articles have become one... Read More
As an article author, sometimes you can only pull so... Read More
1. Write to one person.When you're writing your article picture... Read More
Now that you see that articles are the number one... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Do you know the difference between simultaneous article submissions and... Read More
If you've spent any time online trying to promote your... Read More
1. What is the single most compelling subject from your... Read More
Ever read one of those web articles written by an... Read More
A recent debate started me thinking about how some marketing... Read More
Article Writing |