Online publishers, ezine subscribers, and Web visitors want short, useful information. Use this "500-Word Article Formula" to create trusting, confident, and lifelong clients and customers.
How to Write this Short Article
1. Create a benefit-driven title so people will open your email. Put pizzazz into your title. Dare to be outrageous!
2. Create a snappy one to three-sentence introduction preceded by a hook. Include what's in it for your audience. How will your article improve their lives or business?
3. Know your article's purpose and specific audience and narrow your slant or focus just for them.
This article's audience includes business people who want to promote their product or service through a short article. It appeals to small business people, professionals, coaches, or consultants who have a book or service to sell. It appeals to Web site publishers and opt-in (no spam) ezine publishers who want free articles to attract new customers.
4. Write an outline with four to six major points you want to make before you write.
My outline and headings for this article include the seven ways to write this article:
1. Write for Your Targeted Market.
2. Write an Outline First
3. Write Each Paragraph to Support Your Outline Headings
4. Write An Outline With Four-Six Sub Points
5. Write Two- Four Sentences for Each Paragraph
6. Create Four-Six Paragraphs from Each Heading
7. Revise Copy Looking for Ways to Tighten Your Article
Remember each sentence must support the thesis statement, that's the one major benefit of how you will solve your reader's particular challenge. In this one, I give you 7 solutions for writing a short article.
Break down each paragraph into three standard-length sentences (15-17 words each). For drama, write one or two shorter sentences. One paragraph contains around 100 words. Five paragraphs of five sentences of 20 or less words will equal close to 500 words.
6. Create Four to Six Paragraphs From Your Outline
All sub points must also support the thesis. Write concise, compelling paragraphs that explain and give examples.
If you write over 100 words, tighten your copy. Leave out stories or analogies. Shorten examples. Cut redundant sentences, phrases, and words. Drop most "is" verb forms and "ands." They slow the copy and the reader down, a cardinal sin in writing. Bored readers will leave. Instead, use vital, action verbs and colorful nouns.
7. Revise Looking for Ways to Tighten Your Article
- Use bullets to clarify and shorten copy
- Reduce or eliminate quotes and anecdotes.
- Replace -ly adverbs and adjectives with picture or feeling power verbs and nouns.
- Let go of superfluous words like "that."
- Use one or two-syllable words for readable, direct copy.
For your conclusion, write only a sentence or two to either sum up or point out benefits. When you write under 500-word-articles of about one page, Online publishers, Web Masters and potential clients will read them, pass them on, and eventually buy from you.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
best cleaning company Highland Park ..Articles are a fantastic source of links and additional traffic... Read More
If you want to increase the amount of visitors to... Read More
Here's a really simple way... to promote your online business... Read More
The biggest challenge facing any online business today is how... Read More
Is Putting your Articles in the Public Domain really a... Read More
The Most Economical Way to Advertise online is to Submit... Read More
A true test for many writers that will require your... Read More
Writing articles for publication on the Internet is, at the... Read More
Article authors who use SEO (Search Engine Optimization) keywords to... Read More
Some six weeks ago, I began writing and submitting articles... Read More
It is not my intention to give you a 5... Read More
Never before in the history of the business of writing... Read More
It is a well known fact that writing, distributing and... Read More
Everyone focuses their web marketing efforts on search engines, and... Read More
Many people which in online business world find difficulties in... Read More
Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More
Did you realize that writing and publishing articles online represents... Read More
Content is an important component of your web site. Learning... Read More
Need traffic? Write an article.Need sales? Write an article.Need Your... Read More
All of us, the authors, know that to enhance our... Read More
This is the "real" Money Maker in the Mail Order... Read More
Having an article published is one of the fastest and... Read More
Once you learn the benefits of article writing, you may... Read More
Now that you know the secrets to writing great articles,... Read More
The first step to getting published is to find your... Read More
high-end home cleaning Winnetka ..A true test for many writers that will require your... Read More
Writing articles has proven time and time again to be... Read More
Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
Yesterday I met a 13-year old boy with a devilish... Read More
The biggest challenge facing any online business today is how... Read More
The first step to getting published is to find your... Read More
One of the best ways to promote your website is... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
It doesn't really matter who you are; you definitely know... Read More
I was busiy submitting some articles I ghost wrote for... Read More
Writers have one basic need -- readers. We all want... Read More
If you are using articles to promote your business then... Read More
A "Thought Leader" is someone recognized as an authority in... Read More
Do you know one of the most powerful marketing techniques... Read More
Submitting well planned articles on-line will increase traffic and can... Read More
Jim was working hard to grow his business. Long hours... Read More
When you frequently post articles on ezines, you might be... Read More
Some six weeks ago, I began writing and submitting articles... Read More
A recent debate started me thinking about how some marketing... Read More
Knowing exactly what an editor wants.Unfortunately, many new writers struggle... Read More
Part 1 of a 2-part series To read Part 2... Read More
Publishing articles on the Internet is a tremendous way to... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
Are you looking for a better way to promote your... Read More
Article Writing |