Online publishers, ezine subscribers, and Web visitors want short, useful information. Use this "500-Word Article Formula" to create trusting, confident, and lifelong clients and customers.
How to Write this Short Article
1. Create a benefit-driven title so people will open your email. Put pizzazz into your title. Dare to be outrageous!
2. Create a snappy one to three-sentence introduction preceded by a hook. Include what's in it for your audience. How will your article improve their lives or business?
3. Know your article's purpose and specific audience and narrow your slant or focus just for them.
This article's audience includes business people who want to promote their product or service through a short article. It appeals to small business people, professionals, coaches, or consultants who have a book or service to sell. It appeals to Web site publishers and opt-in (no spam) ezine publishers who want free articles to attract new customers.
4. Write an outline with four to six major points you want to make before you write.
My outline and headings for this article include the seven ways to write this article:
1. Write for Your Targeted Market.
2. Write an Outline First
3. Write Each Paragraph to Support Your Outline Headings
4. Write An Outline With Four-Six Sub Points
5. Write Two- Four Sentences for Each Paragraph
6. Create Four-Six Paragraphs from Each Heading
7. Revise Copy Looking for Ways to Tighten Your Article
Remember each sentence must support the thesis statement, that's the one major benefit of how you will solve your reader's particular challenge. In this one, I give you 7 solutions for writing a short article.
Break down each paragraph into three standard-length sentences (15-17 words each). For drama, write one or two shorter sentences. One paragraph contains around 100 words. Five paragraphs of five sentences of 20 or less words will equal close to 500 words.
6. Create Four to Six Paragraphs From Your Outline
All sub points must also support the thesis. Write concise, compelling paragraphs that explain and give examples.
If you write over 100 words, tighten your copy. Leave out stories or analogies. Shorten examples. Cut redundant sentences, phrases, and words. Drop most "is" verb forms and "ands." They slow the copy and the reader down, a cardinal sin in writing. Bored readers will leave. Instead, use vital, action verbs and colorful nouns.
7. Revise Looking for Ways to Tighten Your Article
- Use bullets to clarify and shorten copy
- Reduce or eliminate quotes and anecdotes.
- Replace -ly adverbs and adjectives with picture or feeling power verbs and nouns.
- Let go of superfluous words like "that."
- Use one or two-syllable words for readable, direct copy.
For your conclusion, write only a sentence or two to either sum up or point out benefits. When you write under 500-word-articles of about one page, Online publishers, Web Masters and potential clients will read them, pass them on, and eventually buy from you.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Airbnb cleaning service Glenview ..When you frequently post articles on ezines, you might be... Read More
It's all the rage. It's what everyone is talking about.... Read More
Do you know why the "Chicken Soup for the Soul"... Read More
So you've decided to market your home-based copywriting business through... Read More
Most business owners are overwhelmed with the day to day... Read More
Often all the Web Surfer will see is your title,... Read More
Many successful authors close their mind to learning HTML because... Read More
A large portion of your business relies on your ability... Read More
Why do so many internet marketers waste their time on... Read More
Increase your ezine subscribers by submitting articles once or twice... Read More
Sometimes when I am communicating with other webmasters and I... Read More
A great headline can be the difference between having your... Read More
The traditional print media newsletter is still useful even in... Read More
IntroductionThere are two ways to submit to magazine editors.One is... Read More
Selling books online means that you need to get interested... Read More
Writing a great deal of articles myself, I see a... Read More
Most authors are wasting their time producing dozens to hundreds... Read More
If you are starving for traffic, can't seem to consistently... Read More
Lately, there seems to be some confusion between Article Marketing... Read More
Have you ever seen articles that are not only related... Read More
When I was first advised to start writing articles, this... Read More
Rule number one - You must write ezine articles and... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
Are you an Article Marketer? If so, you know that... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
efficient cleaning crew Highland Park ..Get the Facts you need to start promoting you free... Read More
If you have writing skills and want to use your... Read More
Looking to build your freelance writing career but don't know... Read More
Writing articles, and promoting them for publication, is one of... Read More
Would it be worth it to master a technique that... Read More
Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More
You're Invited... Visualize your article going out like a party... Read More
In today's busy world, whether your business is large or... Read More
When you frequently post articles on ezines, you might be... Read More
If you haven't considered the power of articles as part... Read More
When I started Ezine-In-A-Box I wanted to help people publish... Read More
You may be wondering what persuasive writing has to do... Read More
One of my subscribers writes 'I can't hold my tongue... Read More
Search Engines are constantly on the "look out" for freshly... Read More
How does a writing agency market itself effectively in a... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More
Now that you know the secrets to writing great articles,... Read More
Here's a really simple way... to promote your online business... Read More
There are many schools of thought on how to build... Read More
Currently many online writers and would-be online writers, feel very... Read More
The first twenty-five words of your article are the most... Read More
You want your business to be noticed by thousands daily.... Read More
As we prepared to move our 12,000 article database from... Read More
Determining keywords is a critical step in writing articles online... Read More
Article Writing |