It is important for all webmasters to realize that if they wish to run an effective advertising campaign that will pay off you must have targeted advertising and effective website content.
Writing content is one thing, but using it effectively on your website is an entirely different subject. If you write an article, you want people to both read your article and view your advertisements. Unfortunately, the more lengthy your article is, the more difficult it is to display advertisements throughout the entire advertising. In Googles' AdSense program there is several skyscraper advertising programs which provide excellent left or right aligned advertisements. However, if your article is longer than the advertising you are wasting valuable advertising space.
There are several ways to deal with this, you can put multiple skyscraper advertisings on top of each other, or you can break up the article in to a series of articles, or provide a link that will pass them to the second part of the article. Personally, I believe that the latter of these solutions is better.
By stacking skyscraper advertisings on top of each other you are modify the framework or template of your website guessing the average size of your article. The problem exists when you have articles that are smaller, you don't want a big line of advertisings extending down beyond the fold (where you must scroll). Having the advertising without website content to fill the area wouldn't look very good.
Of course breaking up the articles in to either smaller articles, or just break the article apart on to multiple pages that requires the user to click to go to the next page has multiple benefits. The primary benefit of this method is that you are maximizing your advertising space, you are doubling the effective advertising area of your webpage and getting the visitor to view more ads. The other benefit is you keep your template looking clean and constant.
Ideally, an article or content page should be roughly 300 to 600 words. This will make the article approximately the correct size for one page. By maximizing the amount of pages and content on your website you can both improve the likelihood of a web surfer clicking on your advertisement and help to improve your website standings in the search engines. Both by having a larger website, and by expanding it on a regular basis. Finally, another good reason for smaller articles is that they are far easier to write. It's difficult to come up with huge reports on a daily basis, but it's quite easy to come up with a short tutorial or explain a specific idea or technology.
Ken Dennis http://kendennis-rss.homeip.net/
tidy up service Glenview ..No one can logically argue against the fact that content... Read More
Write articles, be recognized as an expert, drive a surge... Read More
The sources of inspiration are all around us, in the... Read More
I've been involved in publishing for over a decade now... Read More
Many internet home business owners today have learnt that one... Read More
Every webmaster knows that to gain ranking positions in search... Read More
Want your articles to get picked up and reprinted by... Read More
When you frequently post articles on ezines, you might be... Read More
Part 1 of a 2-part series To read Part 2... Read More
Although this may sound like a funny metaphor, if you... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
One of the most common blunders by those using article... Read More
There are two primary factors in creating a successful reference... Read More
This article is dedicated to those who are afraid to... Read More
Looking for another no cost promotional tool? Your fee will... Read More
Most authors are wasting their time producing dozens to hundreds... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
The goal of free publicity is to get your name... Read More
Have ever wished that there were a formula for crafting... Read More
Do you know the difference between simultaneous article submissions and... Read More
It is pretty obvious that content is king online. It... Read More
Writing articles, and promoting them for publication, is one of... Read More
Abandon your frustrations and get a fresh start by trying... Read More
Content is an important component of your web site. Learning... Read More
We all know that article writing is a great way... Read More
full-service cleaning Mundelein ..You've written this wonderful (no question about it) piece of... Read More
Every field or discipline has its own specialized vocabulary and... Read More
Much has been touted about the effectiveness of article writing... Read More
What's the most powerful marketing technique on the Web? Search... Read More
Are you ready to become an internet marketing expert? Are... Read More
A true test for many writers that will require your... Read More
A simple technique to increase web site traffic is using... Read More
Rule number one - You must write ezine articles and... Read More
Writers have one basic need -- readers. We all want... Read More
You've already agreed that putting some of your best articles... Read More
The first twenty-five words of your article are the most... Read More
When I was first advised to start writing articles, this... Read More
Currently many online writers and would-be online writers, feel very... Read More
One of the most effective (and free!) ways to get... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
Writing articles that are available for reprint is an excellent... Read More
The traditional print media newsletter is still useful even in... Read More
The biggest challenge facing any online business today is how... Read More
You want your business to be noticed by thousands daily.... Read More
It is not my intention to give you a 5... Read More
Most authors are wasting their time producing dozens to hundreds... Read More
Here's a depressing fact if you sell anything on the... Read More
Selling books online means that you need to get interested... Read More
Jim was working hard to grow his business. Long hours... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
Article Writing |