It is important for all webmasters to realize that if they wish to run an effective advertising campaign that will pay off you must have targeted advertising and effective website content.
Writing content is one thing, but using it effectively on your website is an entirely different subject. If you write an article, you want people to both read your article and view your advertisements. Unfortunately, the more lengthy your article is, the more difficult it is to display advertisements throughout the entire advertising. In Googles' AdSense program there is several skyscraper advertising programs which provide excellent left or right aligned advertisements. However, if your article is longer than the advertising you are wasting valuable advertising space.
There are several ways to deal with this, you can put multiple skyscraper advertisings on top of each other, or you can break up the article in to a series of articles, or provide a link that will pass them to the second part of the article. Personally, I believe that the latter of these solutions is better.
By stacking skyscraper advertisings on top of each other you are modify the framework or template of your website guessing the average size of your article. The problem exists when you have articles that are smaller, you don't want a big line of advertisings extending down beyond the fold (where you must scroll). Having the advertising without website content to fill the area wouldn't look very good.
Of course breaking up the articles in to either smaller articles, or just break the article apart on to multiple pages that requires the user to click to go to the next page has multiple benefits. The primary benefit of this method is that you are maximizing your advertising space, you are doubling the effective advertising area of your webpage and getting the visitor to view more ads. The other benefit is you keep your template looking clean and constant.
Ideally, an article or content page should be roughly 300 to 600 words. This will make the article approximately the correct size for one page. By maximizing the amount of pages and content on your website you can both improve the likelihood of a web surfer clicking on your advertisement and help to improve your website standings in the search engines. Both by having a larger website, and by expanding it on a regular basis. Finally, another good reason for smaller articles is that they are far easier to write. It's difficult to come up with huge reports on a daily basis, but it's quite easy to come up with a short tutorial or explain a specific idea or technology.
Ken Dennis http://kendennis-rss.homeip.net/
Airbnb cleaning service Glenview ..MS: Bob, how important have Ezine Articles been in achieving... Read More
Publishing articles on the Internet is a tremendous way to... Read More
There's one key rule that every writer should understand before... Read More
It's no secret-link exchanges are dying a painful death. And... Read More
By default, Microsoft Word automatically changes straight quotation marks (... Read More
There are times when I want to write an article... Read More
How does a writing agency market itself effectively in a... Read More
It's all the rage. It's what everyone is talking about.... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
When you have to share what you've created, where do... Read More
Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More
The first twenty-five words of your article are the most... Read More
I have seen the question asked so many times. How... Read More
Writing articles is one of the best ways to get... Read More
If you are going to be writing articles to promote... Read More
A great way for self employed professionals to enhance their... Read More
How to write an informative article?The following tips can help... Read More
Everyone knows an expert is just a drip under pressure.... Read More
Having an article published is one of the fastest and... Read More
Write articles, be recognized as an expert, drive a surge... Read More
Frequently when I am communicating with other webmasters and I... Read More
If you are using articles to promote your business then... Read More
It's not enough to scatter your articles across the internet... Read More
Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More
Here's a depressing fact if you sell anything on the... Read More
efficient cleaning crew Highland Park ..How does a writing agency market itself effectively in a... Read More
Are you an Article Marketer? If so, you know that... Read More
Article marketing has become very popular of late, especially with... Read More
By avoiding these common mistakes, you will greatly improve your... Read More
It has become common knowledge that the smartest and most... Read More
How is it possible to turn an idea into the... Read More
By now most entrepreneurs realize that the most cost effective... Read More
If you have writing skills and want to use your... Read More
Still following along on the Copywriter's Crash Course in article... Read More
This author started with a clean website and wrote 5... Read More
I have a confession to make.I think in "articles."As a... Read More
Some six weeks ago, I began writing and submitting articles... Read More
As we prepared to move our 12,000 article database from... Read More
When you create your articles in TextPad format, something like... Read More
Understanding the rules of correct formatting for online articles will... Read More
Knowing exactly what an editor wants.Unfortunately, many new writers struggle... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
When I was first advised to start writing articles, this... Read More
One of the best ways to promote your website is... Read More
Free publicity can help to spread the word about your... Read More
Every field or discipline has its own specialized vocabulary and... Read More
Back when I was in college, I belonged to one... Read More
Inspirational articles were once limited to self-help and religious publications,... Read More
Yesterday I met a 13-year old boy with a devilish... Read More
Sharing knowledge on the web can be a very powerful... Read More
Article Writing |