Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it's not the be all and end all of selling from your website.
One of my Weekly Tips a week or so ago was to write articles, and become an expert. Becoming an expert in other people's eyes is sometimes as simple as being the person to write the article they read.
So here are 7 reasons why you should become An Expert to attract more visitors to your site.
1) By having an article out there, on other websites, in ezines and given out to potential clients, you're branding both your website and yourself. Every article should include your name, business name, website address and email address, as well as a short sentence about what you do (called a resource box).
2) By writing about topics that you know about, you will become known as an expert. If people read enough of your articles, and find that they are helped by them, when they have money to spend then they'll come to you.
3) Writing articles and submitting them to other websites may mean that you get a headline on the front page of their website. This is extra exposure for you and your company.
4) If a website archives its articles, you'll still be getting advertising (for free!) days, weeks and months after you wrote the article. I still get visitors to my website www.nikkipilkington.com from an article that I originally wrote in 1996!
5) If your writing style is good, it may attract the attention of other online publishers, or even offline magazines, and you may be asked to write other articles, or even to speak at seminars. Not only is this work usually paid, it also spreads the word about your business even more.
6) If you write articles regularly, start up a mailing list so that anyone interested in reading them can sign up. Make sure that you send your articles to your mailing list before you send them anywhere else ? give people a reason to be part of it! This gives you a list of people looking forward to your articles, and who will most probably visit your website after reading.
7) If you advertise in local media, writing an article is a good way to make your advert stand out ? more advertorial than blatant advert. The reader gets advice and information, and in return they'll remember you ? build loyalty and when they're eventually looking to spend money on the services you provide, they'll think of you first
So there you have it ? great reasons to write an article on something related to your business right now!
If you would like a list of places to submit your article to once it's written, please email me and I can provide a list to you.
Nikki Pilkington, of Milton Keynes based Internet marketing company NikkiPilkington.com tells us more about how article writing can help us sell more from our website.
Nikki Pilkington is owner of Milton Keynes based Internet Marketing company NikkiPilkington.com, and writes articles, hints and tips to help people looking to promote their website for free. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.
family-safe home cleaners Lincolnshire ..This article is dedicated to those who are afraid to... Read More
Thanks to recent information that leaked by Google within their... Read More
Anyone who's been in the business for 2 or 3... Read More
Increase your ezine subscribers by submitting articles once or twice... Read More
There is some wisdom in saying that when you are... Read More
A revolutionary marketing device that I call article marketing I... Read More
Writing articles is one of the best and most effective... Read More
What should be in your article summary? It's otherwise known... Read More
The Most Economical Way to Advertise online is to Submit... Read More
Writing for websites -- content, as it is called --... Read More
Marketing on a budget is tough. This is a universal... Read More
I am often approached and asked, how do I write... Read More
A lot of great ideas happen when two or more... Read More
If you are using articles to promote your business then... Read More
If you want to really make your article "SELL" then... Read More
Do you wonder what easy, cheap, and fast way you... Read More
Often all the Web Surfer will see is your title,... Read More
Earlier, I published part 1 of this series, which contained... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
Writing articles related to your business is a great way... Read More
You've written this wonderful (no question about it) piece of... Read More
Most Internet marketers worth their salt know how effective articles... Read More
Are you a reluctant marketer for your book? Do you... Read More
The Whole reason you write those articles is so you... Read More
Okay, so you're getting a feel for this article marketing... Read More
maide service in Buffalo Grove ..Writing articles is one of the best ways to get... Read More
Ease of Submission With so many article distribution sites out... Read More
Submitting well planned articles on-line will increase traffic and can... Read More
It is not my intention to give you a 5... Read More
Here's a really simple way... to promote your online business... Read More
I have a confession to make.I think in "articles."As a... Read More
I am often approached and asked, how do I write... Read More
Ever read one of those web articles written by an... Read More
How would you like to have your name and web... Read More
Everyone that publishes a newsletter or ezine knows that the... Read More
You, too, can become a recognized expert in your specialized... Read More
I was asked to write an article on a short... Read More
MS: Shelley, you're an excellent person to talk to about... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
Online readers love information, but be sure your information is... Read More
As an article author, sometimes you can only pull so... Read More
It is no secret among internet marketers that writing articles... Read More
Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
I am sure that there would have been a moment... Read More
Would it be worth it to master a technique that... Read More
Article marketing is becoming more and more popular, especially as... Read More
1. Write to one person.When you're writing your article picture... Read More
If you are not creating articles for your website and... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
Having an article published is one of the fastest and... Read More
Article Writing |