Your publicity dreams may include being featured in Forbes, Fortune, Time, Inc., and other magazines read by millions. Appearing in those publications can boost both your ego and your business.
A feature in Nailpro may not have the same cachet, but if your clients are nail salons, you should be there. Trade magazines and newsletters give you exposure where it counts-with your potential customers.
You may already know of some publications in your industry, but you can learn more about them and discover new ones in media directories at your library. Standard Rate and Data Service publishes information about magazines' demographics, circulation, ad rates, etc. Writer's Market, Gale Directory of Publications and others will provide lots of leads.
Remember that you are not necessarily interested in publications that are read by you and your competitors, you are looking for those read by your potential customers. Another way to locate magazines and newsletters of interest to your target market is to ask your current clients which ones they value.
When you find information about a publication with which you are unfamiliar, request sample copies and writer's guidelines. Then, study them to see how you might be able to fit into their editorial needs and provide information of use to their readers.
Send press releases to announce news. Do you have a new product their readers need to know about? Do you know something that can help them be more successful? You may get a blurb or a story out of it.
Offer your products for review. Books, tools, technology and other products are reviewed in many trade publications.
Write articles for publication. You may get paid for the articles but, whether free or fee, you should insist on a byline that identifies you and your company and includes contact information, such as a phone number or web site URL. Reprints of these articles can also be used in your media kit and in proposals, or simply mailed to clients and potential clients.
Send a letter introducing yourself and describing your background and areas of expertise. Let them know you are available for interview when they need information about the topics on which you are an expert. They may run a profile of you, or contact you for a quote within an article. If they have a feature where readers submit questions to be answered by experts, offer yourself as one of the experts.
Suggest a column. You may be able to land a monthly column by sending a few (three to six) sample columns to the editor, along with a description of your vision for the column.
Look for other opportunities to get your information published. Does the magazine run case studies? Maybe your company can be featured, or you can share a client's story (with the client's permission, of course). Do they run contests or polls asking readers to comment on an issue or problem? Respond. Write letters to the editor. Consider the publication's current features and see how you can fit in and benefit their readers.
Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free marketing tips, articles and more at free marketing tips, articles and more.
disinfecting cleaning services Arlington Heights ..Publishing articles on the Internet is a tremendous way to... Read More
One of the best things you can do for your... Read More
If you're writer, I am sure sometimes you may have... Read More
There are many schools of thought on how to build... Read More
Writing and submitting articles to article banks is a well-known... Read More
Most business owners are overwhelmed with the day to day... Read More
Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More
Your publicity dreams may include being featured in Forbes, Fortune,... Read More
By now you probably understand how important writing for trade... Read More
It doesn't really matter who you are; you definitely know... Read More
It is no secret among internet marketers that writing articles... Read More
Chances are good that the next article or book you... Read More
1. Write to one person.When you're writing your article picture... Read More
So you've decided to market your home-based copywriting business through... Read More
A large portion of your business relies on your ability... Read More
Thanks to recent information that leaked by Google within their... Read More
A true test for many writers that will require your... Read More
Whether you own your own affiliate website, or subscription website,... Read More
Publicity?you're business can survive without it, but it certainly won't... Read More
There's a new sort of ghost stalking the digital landscape.They... Read More
It's all the rage. It's what everyone is talking about.... Read More
The ezine article is of major importance to the world... Read More
Start by Being QuotableIt's tough to stand out online. With... Read More
Articles are a fantastic source of links and additional traffic... Read More
Part 1 of a 2-part series To read Part 2... Read More
bathroom cleaning service Mundelein ..Many online marketers have crowed about the value of writing... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
There is some wisdom in saying that when you are... Read More
Lets face it people use articles to send traffic to... Read More
I have a confession to make.I think in "articles."As a... Read More
Rejection is part of a writer's life. You must cope... Read More
There are times when I want to write an article... Read More
Writers talk about rejection all the time ? just part... Read More
How many times have you read the following? If you... Read More
A Consultant could be an expert about absolutely anything.Calling yourself... Read More
People love to hear stories. They'll identify with what you... Read More
Submitting well planned articles on-line will increase traffic and can... Read More
You know that writing articles is the best free way... Read More
"Ten Tips" articles are the easiest piece to write because... Read More
Article marketing-the simple act of writing one 400 word article... Read More
Online publishers, ezine subscribers, and Web visitors want short, useful... Read More
How to write an informative article?The following tips can help... Read More
When you have to share what you've created, where do... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Writing articles is by far the most effective online promotion... Read More
So how can you make your article worth reading?It's all... Read More
It is no secret among internet marketers that writing articles... Read More
I am sure that there would have been a moment... Read More
Marketing on a budget is tough. This is a universal... Read More
Article Writing |