Fresh Web Content Yields Better Search Engine Results
All too often, companies, organizations, and self-employed individuals spend a great deal of time and resources launching their web sites. Once the site goes live, people seem to believe internet search engines will bring them the business they need. The truth is, the web site is only one key marketing tool used to represent a company, often from a distance. The marketing genius who creates the site must continue to come up with innovative ways to keep the site "fresh" and in the minds of consumers who are in need of products or services.
Spam NO MORE
Let's face it, we all hate SPAM. But many U.S. companies have been reliant upon SPAM as their main internet marketing tool. Why? The top three reasons are because it's cheap (practically free), fast, and efficient. Yet nobody likes being "spammedso why annoy a potential customer or client? The good news is that anti-spam laws have just been passed in the U.S. Sure; companies will still send SPAM from across the border. People will still despise SPAM. Instead of irritating your potential customers and clients, try luring them to your web site in different, more memorable ways.
Lure Them with Content
One thing that does gain you a higher standing on web browsers is changing the content of your web site frequently. No need to change it from top to bottom. Just have your web designer put a few lines of text on your home page indicating you want to give "expert advice" or a "news flash" pertaining to your field. Link this to an article that you've written about your area of expertise ? whatever your business or organizational interests are. Write one per month and post the new article (or a partial link to it) on your home page.
Professional Grade Writing
Professional level writing skills and creative ideas are important. Not many people will read something for long if it isn't well written and easy to understand. If your writing skills are not professional, consider hiring a writer to help generate ideas, edit the article, or ghost write an article for you. You'll look great in the eyes of your customers or clients, and you'll have articles stored for viewing. Should a need arise to educate a client in a particular topic area, you can always direct them to your web page.
Educate Your Clientele
Take some time to educate your clientele about your products or services. If you are mainly a service-focused company, you should already be educating your clients about what you do on a regular basis. If you're not, get busy. If you do something technical, avoid jargon and keep it simple. Don't worry about giving your professional secrets away. Just leak a few. Once people have a better understanding of your knowledge base on a subject, they will come to trust you more, and be more inclined to hire you or purchase your products.
Qualified Leads
Remember, those leads that contact you after reading expert articles written by you are qualified. They already know your capabilities and have some inkling as to why they need to hire you or purchase your products. These leads are educated prior to contacting you. So, in your articles, use the opportunity to cross-sell your other products and services but try a subtle approach in the material. Nobody wants to feel like they're being 'marketed' ? they'd rather be informed or educated.
Publishing and compiling information and expert advice on your profession or subject area will not only keep your web site in the higher ranks of the search engines, it will help frame you as an excellent resource in your profession. Writing well for a public audience is important and so is regularity and consistency. . Hiring a professional writer can give you these qualities in your work and many writers are willing to "ghost" write under a client's name. Remember, articulate your subject clearly, and your audience will love you, and hopefully, want more.
About The Author
Elizabeth Kirwin is a writer, editor, researcher and part-time professor at University of North Carolina Asheville. She is co-founder of Sidhe Communications, an Asheville, North Carolina based company. Sidhe has business writing services and also provides professional grade copy to print and electronic publishing outlets.
Lincoln Stretch rentals Alsip ..You are an attorney or other service or product provider.... Read More
Interested in boosting your link popularity, raising your Google PR,... Read More
A prospect's mind is an intimate place... Read More
Before one can fully understand the importance and necessity of... Read More
We get so caught up with internet marketing and "web... Read More
Most new webmasters face the same conundrum: how can I... Read More
Sorry, there's not really a free tee here, but... Read More
When it comes to website marketing and promotions, you need... Read More
Is your website looking alittle bare? It's okay, you're about... Read More
Your success on the internet is directly related to how... Read More
There's such a thing as taking search engine optimization too... Read More
With all the "How To" articles, and great advice available... Read More
Seeking effective affordable website promotion should begin with listing your... Read More
We will start with the best, than make our way... Read More
Success in business thrives on ideas.The more creative you're the... Read More
Website promotion Internet marketing is perhaps the most important part... Read More
For the first time internet entrepreneur [newbie] the best ways... Read More
Often, website owners would like to promote their new business... Read More
Your biggest asset when becoming an internet marketer is to... Read More
There are many ways to promote your website for free... Read More
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
Web analytics. Don't worry, it's not as boring as it... Read More
Content One of the best ways to encourage website owners... Read More
Many online business owners and marketers use a variety of... Read More
Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More
Western Springs shuttle limo ..Writing effective web copy begins with an understanding of what... Read More
Have you ever submitted your ad to an FFA page?... Read More
Here are 10 power secrets to help your website promotion... Read More
Search engine optimization by some is considered a science and... Read More
Behind every good web page are codes only the search... Read More
Personalized search is a hot topic especially since Yahoo! and... Read More
Your success on the internet is directly related to how... Read More
My name is Barbara Mascio. I am the founder of... Read More
After the incredible success of Hotmail.com, the use of signature... Read More
If your website sales are down and you desire to... Read More
The internet is a wonderful source of information and full... Read More
If you are a small business owner with a website,... Read More
When webmasters have created their final master piece, their next... Read More
Hardly a day goes by that I don't get an... Read More
If you haven't visited the Google Labs lately, they have... Read More
Got one? Two? Three?If you have competitors, then you should... Read More
Content One of the best ways to encourage website owners... Read More
So you have your website and you've done everything right... Read More
I've been operating two small retail Websites for several years... Read More
Once your web site is done, it does you little... Read More
How to improve conversion rate for your website? How to... Read More
Would you like to prevent Internet users from visiting your... Read More
The opportunities for getting free advertising for your product or... Read More
According the National Association of Realtors(R) ("NAR") surveys completed between... Read More
A great way to get the word out about your... Read More
Web Site Promotion |