Did you realize that writing and publishing articles online represents one of the best-kept website traffic secrets?
It's true! In fact, if you learn some basic principles, you can drive thousands of visitors to your website without spending any money on advertising. Publishing articles not only establishes you as an expert in your chosen field, but also allows you to fly under the natural "radar defenses" your prospects have against advertising.
But, beware! My experience as a syndicated newspaper columnist has shown me that people who would otherwise succeed massively promoting with articles actually fail because they consistently make one or more of these five critical mistakes!
Mistake #1 - NOT Defining Your Target Audience
Many article authors make the serious mistake of not clearly defining a niche audience before writing their article. Successful article authors always know the exact "niche" audience they want to reach before they write the first word.
When targeting your audience, remember this rule: Narrow and Deep! Always pick an audience with a specific, pressing, or major interest in a narrow topic!
Mistake #2 - Spamming Ezine Editors
In their desire to cover as much ground as possible, many article authors resort to spam techniques for submitting their articles. Instead of tightly targeting appropriate ezines that cater specifically to their audience, these authors try to hit "everyone."
By trying to save time, they actually waste every minute spent writing their article because most ezine editors will just delete their submissions as spam!
Mistake #3 - Milktoast Topics
You can write the best article in the world, but if your headline doesn't grab a reader's eyeballs and pull them into your article - you lose!
Article authors should spend at least half as much time writing the headline as they spend writing their actual article.
In fact, an "average" article can get superior results simply from having a great headline at the beginning.
Mistake #4 - "What's In It For Me"
If they manage to make it past the first 3 pitfalls, many article authors trip on their shoelaces at this stage of the process! Don't write about what you want to write about, only write on topics of high interest to your target audience.
In other words, give them exactly what they want and they will love you. Nobody cares how much of an expert you rate on a particular topic until they know you can deliver information they need in a way they can use - now!
Mistake #5 - "No Shoe Polish"
You could write an article worthy of the front page of the Wall Street Journal, but as soon as somebody spots a typo or misspelling, they immediately put your article lower than a Sunday sales circular.
Seriously, if you want to undermine all the good you can do with a great article, send it out without proper spell- checking!
No matter what product or service you sell, once you understand the promotion power of free articles, you'll never look at website traffic generation the same way.
But remember, if you abuse the power, spam ezine editors, or blatantly pitch people instead of providing real information, you might as well skip the whole process altogether.
(c) Jim Edwards - All Rights reserved - http://www.thenetreporter.com
About the Author:
Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link!
Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.thenetreporter.com
insured cleaning company Deerfield ..There are many schools of thought on how to build... Read More
Most Internet marketers worth their salt know how effective articles... Read More
You may be wondering what persuasive writing has to do... Read More
If you are an article writer, you may have been... Read More
I've been able to distinguish 3 main categories that people... Read More
Getting people to join your company can be hard work.... Read More
Not writing articles yet? You really should try it, if... Read More
Writing can be fraught at the best of times but... Read More
This is the "real" Money Maker in the Mail Order... Read More
To be successful at any affiliate marketing program, you not... Read More
Being an Internet Article Author is far and away the... Read More
We all know that article writing is a great way... Read More
Article writing can be such an intimate act as you're... Read More
How is it possible to turn an idea into the... Read More
Submitting Articles for redistribution is the best way to get... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
If you've spent any time online trying to promote your... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
Have you been writing and submitting your free reprint articles... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
I once wrote an article in which I offered the... Read More
Advertisements are one of the biggest indicators of a magazine's... Read More
Every successful website needs to be, what the experts consider,... Read More
Been reading up on SEO? If so, you know that... Read More
Article marketing has become very popular of late, especially with... Read More
top rated cleaning service Bannockburn ..Writers talk about rejection all the time ? just part... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
When you create your articles in TextPad format, something like... Read More
Online PR in the form of website and ezine article... Read More
MS: Bob, how important have Ezine Articles been in achieving... Read More
Not writing articles yet? You really should try it, if... Read More
A large portion of your business relies on your ability... Read More
Take a look around the Web and you'll find thousands... Read More
There is probably no easier way of earning extra money... Read More
The Whole reason you write those articles is so you... Read More
Every time I run a course on Freelance Writing, students... Read More
Online writing is really self-publishing made easier and potentially much... Read More
Article distribution is currently booming on the internet. Authors do... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
There's one key rule that every writer should understand before... Read More
If you've spent any time online trying to promote your... Read More
Do you wonder what easy, cheap, and fast way you... Read More
Article marketing is becoming more and more popular, especially as... Read More
By default, Microsoft Word automatically changes straight quotation marks (... Read More
Want your articles to get picked up and reprinted by... Read More
When you have to share what you've created, where do... Read More
***What is the Resource box?'Resource box' is an information box... Read More
This is precisely what I am doing here today (and... Read More
It is a well-known fact that a key to obtaining... Read More
Writing articles has proven time and time again to be... Read More
Article Writing |