If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools.
A quick look at the statistics should convince you:
--Many of these magazines have high circulations.
--Many readers are Frequent Flyers, among the most educated and affluent consumers
--60 percent are men; 40 percent women
--74 percent are in the 25-54 age bracket
--86 percent are college-educated
--56 percent hold management positions
--57 percent have incomes of more than $75,000 a year
Here's what I learned recently about while updating contact information for the in-flight magazines:
--Contact information for most of the 22 magazines in my database had changed in the last two years.
--In general, circulation at most in-flight magazines has dropped from 2002 to 2004.
--Several of the magazines have changed editors.
--One magazine has been renamed and reformatted.
--The editors' biggest pet peeve is that too many PR people pitch without knowing anything about the publication. Tom Chapman, editor of "Spirit of Aloha" magazine published by Aloha Air, says he's overwhelmed with PR requests and materials, "99 percent of which is misdirected and I can't possibly use."
--I found six magazines, most of which serve airlines in the United Kingdom and Europe, and I've added them to my database. Several of them aren't even in the major media resource directories.
--Editors are still hungry for business news, food trends, interesting events, tourist attractions and celebrities in cities the airlines serve. So make sure your special event is listed in the events calendar if it's in a city served by one of these airlines.
--Many editors are still inundated with boring travelogues along the lines of "how I spent my summer vacation." Don't even bother sending this stuff.
If you can pitch an idea that's a perfect fit with a magazine's content, an in-flight magazine can result in thousands of dollars in free publicity.
Joan Stewart, The Publicity Hound, has written "Special Report #29: Fly High with Publicity in In-flight Magazines," which includes complete contact information for 30 in-flight magazines. Learn more about it at http://www.publicityhound.com where you can also sign up for the free ezine "The Publicity Hound's Tips of the Week," packed with tips on how to generate free publicity.
Lincoln Stretch rentals Alsip ..During my 25-year career in a variety of professional positions... Read More
It turns out that "tips and templates on how to... Read More
Names are important. Names give clues about us, where we... Read More
'Summer afternoon - summer afternoon; to me those have always... Read More
Having problems writing? I don't know why. San Francisco Chronicle... Read More
I'm willing to bet that quite a number of you... Read More
Balance your life ... Read More
This is a tough question for every freelance writer. For... Read More
There are so many ways for writers to make good... Read More
As a previous article ("Making Better Word Choices ? 4... Read More
User documentation is all too often written by programmers for... Read More
If you are looking for copywriter books, you'll want to... Read More
You've decided to write your very own Newsletter to promote... Read More
"I don't know if I should put 'writer' on my... Read More
My dad was wrong. I just discovered that I am... Read More
Almost everyone could profit from enhancing their writing skills. From... Read More
Beginning writers often tend to think of a book as... Read More
ESSAYS ON AUTOBIOGRAPHY: NUMBER 1Preamble:Nearly seven years ago I wrote... Read More
When my first book "Starting Your Own Business" was published... Read More
All the famous writers I heard of could paper the... Read More
~~~Old age, to the unlearned, is winter; to the learned,... Read More
If your articles aren't getting published very often, or you... Read More
This article is to help identify which style, technique or... Read More
You might not need any memoir writing help, per se,... Read More
Do you consider yourself a storyteller? Do you consider yourself... Read More
Western Springs shuttle limo ..Structure in the form of frameworks, work processes and goals... Read More
In the words of Aristotle, "happiness is self contentedness helping... Read More
IntroductionSometimes it may be beyond a companies or individuals budget... Read More
You are the only one who knows what being a... Read More
On the first day of a bright and shiny new... Read More
So you want to learn to research well, and not... Read More
When you get stuck for ideas, and the words won't... Read More
First, let's tackle the question that is uppermost in many... Read More
Beyond three and four act story structure, lies the Hero's... Read More
Started a book and then got bogged down? Like many... Read More
What does one do as a writer who loves writing... Read More
All the famous writers I heard of could paper the... Read More
The freelance writing market is a growing market to be... Read More
This is the ideal topic for us all to think... Read More
The following answer sounds simplistic?but think about it. The single... Read More
You are far more likely to successfully write and publish... Read More
Wired Online has recently announced its plans to drop capitalization... Read More
The only way to become a writer is to write.... Read More
The first and final rule of quality writing is this:... Read More
Today Norm Goldman, Editor of sketchandtravel and bookpleasures is honored... Read More
Whether you're interviewing for a new job, trying to woo... Read More
EditingExpect, allow, and accept that every first draft will represent... Read More
1. SECRETS TO SUCCESS2. MAKING A POWERFUL FIRST IMPRESSION3. AVOID... Read More
The urge to write fiction seems God given for some,... Read More
Is your book nearly finished, finished, published, or even in... Read More
Writing |