We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:
Compared to older more established sites out there, a brand new site without a network of well established web sites to back it up will need to depend on good quality links pointing to it. This will commence the search engine ranking strategy.
See most "grand father" sites out there have already gone through the trials and tribulations of getting recognized. Since this is true, they don't always have to depend on the "Title" of the link pointing to their site, nor do they have to depend on the "Title" tag within their site.
Most older sites get ranked for search terms that don't even show up on their listing, this is because search engines already know the content is there and is good.
For a newer web site, great search engine rankings rely on those "Titles". This helps search engines to better determine the content of the site.
For Example: "Joe" has a site about "Web Marketing". Joe knows that he needs to get his link on other quality sites and he also wants to get a good ranking for "Web Marketing". So Joe creates a link exchange program on his site and submits his link titled "Web Marketing" to as many content related web sites as he can.
Joe also knows that if search engines find his link on other sites and it's called "Web Marketing", his site had better be about "Web Marketing"! So Joe adds "Web Marketing Services & Tips" as the title of his main page. He also adds specific content to match it.
Now here's the [kicker]. Let's say Joe has been doing this for 2 years now, 9 times out of 10, if Joe's web site is still promoting content about "Web Marketing", he probably doesn't have to add "Web Marketing" to his main title anymore. He can now add it further down within another link on his site.
So the moral is???
If your site is new, you'll need to depend on the "Titles" of many things to get your rankings up for something specific. If you're site is more mature and has been established, you can work on other search terms you've been longing to get for your site.
Just keep plugging away and try to keep your "titles" the same for new sites and mix it up for older sites!
I hope you enjoyed the article!
For more of Martin's articles go here: http://www.smartads.info/newsletter
About The Author
Martin Lemieux
President
Smartads - Affordable Web Solutions
http://www.smartads.info/newsletter & http://www.smartads.info/newsletter
Eye Catching Print Design
http://www.smartads.info/newsletter
Powerful Free Web Marketing Tools
http://www.smartads.info/newsletter
same day cleaning service Des Plaines ..Recently I was reviewing the keyword specific conversion rate data... Read More
Appealing to others is really important when you have a... Read More
Most interactive websites nowadays require data to be presented dynamically... Read More
Wow, we`ve already taken a domain and chosen a web... Read More
From early days of www, the Internet sites that are... Read More
Most people know they need a website in order to... Read More
The popular search engine Google indexes over 8 billion websites.... Read More
People like to get immediate responses to requests. Autoresponders are... Read More
More and more non-profit organizations are developing websites to help... Read More
When most people build a web site, they think one... Read More
Most interactive websites nowadays would require a user to log... Read More
When you take a look at the most visited sites... Read More
People often come to me in a state of crisis... Read More
Every business needs to know how it is doing. That's... Read More
One of the things that many people overlook when building... Read More
We are clearly well past the innocent "golden age" of... Read More
Failure, just like success, is measured differently by each and... Read More
Research reveals three important facts:1) The Internet is one of... Read More
In the big, wide online world there are millions of... Read More
Many web developers today are starting to KISS their website,... Read More
Spend time planning your Web site. Before you design a... Read More
Is Your Web Site an Expense or an Investment?Why don't... Read More
In 1995 a new era of accessibility for disabled people... Read More
Do you need a web site? Are you considering getting... Read More
One of the biggest mistakes that most online retailers make... Read More
home cleaning services Mundelein ..Functions and Subroutines in ASP If you read... Read More
Most web sites are more like stage sets than real... Read More
No matter the size of your business, having a web... Read More
Most interactive websites nowadays would require a user to log... Read More
There are hundreds of millions of Web surfers today. Each... Read More
Have you ever wondered what challenges are faced by other... Read More
The following is a list of patterns that many visitors... Read More
1. Upload robots.txt file in to your root directory and... Read More
Like any area of business your website needs some effort... Read More
People often come to me in a state of crisis... Read More
"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More
Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More
You don't believe in astrology but you check your horoscope... Read More
The internet has taken over our lives with a vengeance,... Read More
Web sites are not just places to sell things; they... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
When visitors add your web site to their Favorites or... Read More
Whether you have your own business already, or are looking... Read More
Conceptualize, Build and Publish a Web site - What's required... Read More
Your website conversion rate should concern you. This simply refers... Read More
Huge Mistake #1: Creating a Website with Flash -- Did... Read More
If you are developing your website on a host that... Read More
The first thing my business consultant (read brother-in-law) asked me,... Read More
The evolution of web development parallels the model of technology... Read More
How popular is online shopping? And is there room for... Read More
Web Development |