Most doctors never distinguish the difference between customers and patients. That's why they have waiting rooms instead of reception areas.
Walk into most any doctor's office and you'll see numerous chairs -- typically full of people waiting to see the doctor -- and signs that tell you what you can't do or must do (e.g., you must wait 3 days for a referral, you must present co-pay before seeing the doctor).
On top of that, doctors have the best gatekeeper's in the world -- not to keep salespeople away, but to keep the patients (customers) at bay.
What other business could not only survive but thrive by conducting themselves the way many doctor's offices do? Not many if any at all. You certainly couldn't keep my clients waiting outside your business for an hour when they have an appointment -- you'd be out of business!
So what can your small business learn from this?
- If you have a reception area, make sure your clients or customers are made to feel like they are important to your business. This area should match the look and feel of what your company values.
- It's a good thing to have policies and procedures, but don't post it on signs all around your office for the world to see.
- Make sure the first person your customers find when they visit your office is the "Creator of Great First Impressions," not the gatekeeper.
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
eco-friendly cleaning service Buffalo Grove ..Small Business, Big Business ? What's the Diff?Well a lot... Read More
Every company has a value proposition. That is a statement... Read More
If you're just ramping up your small business email newsletter,... Read More
You bet it's worth it. Publicity via news releases, along... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
To wash an airplane there are many items you will... Read More
You bet a name is important. Many small business owners... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
This is the tale of two business plans with very... Read More
Writing a business plan for your Solo Entrepreneur business doesn't... Read More
One major issue not being addressed right now in the... Read More
Running a small business requires many skills. However, to do... Read More
You can't imagine how many people ask me how I... Read More
In my previous article, Step 1, your challenge for the... Read More
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
It's obvious when a small business has accepted the fact... Read More
During the California Recall Election, I was very interested. Without... Read More
Many auto detailers fall short in their sales presentations. I... Read More
Experts urge small business owners to "brand" their business ?... Read More
So you want to start a business but you don't... Read More
All legitimate home business entrepreneurs insist and announce loud and... Read More
Everything starts with a business plan: If you don't have... Read More
It's the dream of every person who starts a business... Read More
express cleaning service Arlington Heights ..Most doctors never distinguish the difference between customers and patients.... Read More
How careful are you with the data you collect from... Read More
Here are a few tips on how to hand out... Read More
When someone owes your small business money, you certainly feel... Read More
How do you know when an alliance needs to be... Read More
You know your prospects need what you sell. You know... Read More
When does your ego get in the way?Let's go back... Read More
One of the best marketing strategies a business or organization... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
Deciding to start your own franchise is just one of... Read More
One of the critical success factors for service-related businesses is... Read More
Some of the greatest words of wisdom for any man... Read More
After over 30 years of participating in hundreds of businesses,... Read More
If you own a Pressure Washing Company and wish to... Read More
If you are worried about how many different business cards... Read More
Owning a small business in Wichita, KS might not be... Read More
Support is critical for your small business survival. You may... Read More
You are probably hard at work promoting your business (and... Read More
For the employees, payday is the brightest day; they finally... Read More
How often has someone thought of starting a business based... Read More
Some things in business are relatively easy to measure ?... Read More
As a company grows, the owner's role begins to change.... Read More
Perhaps you are building a new home office or you... Read More
There's been a recent rise in the number of elderly... Read More
So you want to get into the auto detailing business... Read More
Small Business |