Small businesses need Public Relations, possibly more than large corporations, to put them on the map. If you consider that time is money, however, you may find that handling your own public relations is a daunting task and not necessarily worth the monetary savings. Here are some ideas of how to get the best bang for your PR buck by thoughtful outsourcing:
Use your business library. If you are savvy enough to identify the best media for your primary target audience, your local library or the nearest city library near your very small town has valuable informational tools to assist you at every turn. The librarian is a public resource that your tax dollars pay for anyway.
Having identified your target media, find a PR agency that charges by placement success instead of a standard six months or yearly contract. In that way, you can share the PR burden by supplying the media to be targeted, and pay only for premier hits. Besides, if the placement is impressive enough, you can put it on your website, and get incredible mileage from it.
Market your business service or product in the corporate fashion with mat features to print and online newspapers nationwide at half the price. A young service like Points of Persuasion Syndicate provides PR preformatted newspaper features free to editors nationwide. Their columns get printed exactly as written when the mentions are subtle and useful for the publication's reader. These trademarked, non-copyrighted features are picked up regularly by suburban daily and weekly papers, and remain on P-O-P-S' editorial website for six months to a year for instant downloads.
People talk of Public Relations as free compared to the expense of advertising. PR is never free but used strategically, it is more believed than its more costly brethren. Each time a placement is made your business is getting the endorsement of the editor of the publication, or host of the radio and TV show. The public depends on these consumer advocates to help them make the decisions important to them and their families.
Myrna Greenhut is currently president of P-O-P-S, a service designed to supply incremental PR impressions for companies, Associations and PR agencies. As a consumer product publicist, she has been with numerous independent and advertising affiliated PR agencies like The Rowland Company, Ogilvy & Mather, Cairns & Associates, D-A-Y as well as having done major freelance PR projects for Avon Products Incorporated.
maid service near Lake Forest ..Every home business has the same problem of how to... Read More
As you may know, there are many ways to incorporate... Read More
Congratulations, you are starting a small business! You are taking... Read More
Manufactured and Mobile Home owners know that the weather this... Read More
Running a business, whether large, small or in your home,... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
Tap these treasures of ideas. The best money you can... Read More
Achieving real success should be the goal of any good... Read More
If you run a pressure washing business it is a... Read More
If you have a busy private practice, chances are you... Read More
Deciding to start your own franchise is just one of... Read More
A reader of one of my online sessions asked should... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
It's obvious when a small business has accepted the fact... Read More
(Although this article is geared towards small business owners, the... Read More
Traditional advertising methods are still being used for almost 90%... Read More
Experts urge small business owners to "brand" their business ?... Read More
In the first part of this article I put forward... Read More
If you are the boss and you think your job... Read More
How do we keep track of our business deals?If you... Read More
Franchising is the fastest way to build small businesses, provide... Read More
A successful joint venture marketing effort is the goal of... Read More
Many small businesses do quite well due to the blood,... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
top rated cleaning service Des Plaines ..Q: I really want to start my own business, but... Read More
I believe the number one reason why a business will... Read More
Why should you always maintain a good report with a... Read More
Is your business making money? Would you know?Figuring out whether... Read More
1. Have A Strong Constitution ? Justices deliver decisions by... Read More
Many ventures are faced with the challenging task of raising... Read More
Why? Because they have access to world class public relations... Read More
If you own a mobile service or home based franchise... Read More
Someone new to business ownership recently told me, "Before I... Read More
First you have to start with knowing your budget and... Read More
I have to admit, I was curious. When I saw... Read More
If a customer owes your local business money, it's hard... Read More
We have all seen the mobile washing units cruising our... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
Costs of over regulation and over disclosure end up hurting... Read More
"Inch by inch, row by row...that's the way my garden... Read More
"I don't know the key to success, but the key... Read More
What are the benefits of using a Freelance Consultant /... Read More
What types of companies do you want to align yourself... Read More
You only have so much time in a day right?So... Read More
Incorporation in Nevada has become an attractive option for savvy... Read More
A successful joint venture marketing effort is the goal of... Read More
First, we need to define the different kinds of skip... Read More
Competition in the business world is often viewed as a... Read More
Many investors and business ethics professionals are calling for more... Read More
Small Business |