You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective.
1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect.
2. Why should they do business with you? What are the benefits? What makes you different from all the other businesses in your industry?
Based on your answers to 1 and 2 above, brainstorm a list of words that could potentially turn into a company name. Put those combinations together and see what works best for you.
Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com
professional maid services Deerfield ..If you discovered the bottom line in your business depended... Read More
Announcements can be handed out as a business cardAnnouncements can... Read More
When is it a good thing to say no to... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
Being a small or home-based business owner can be loads... Read More
Introduction: This article is written as a general discussion on... Read More
Congratulations, you are starting a small business! You are taking... Read More
You'd like to go into business for yourself, and believe... Read More
Before you read any further in this article, I'd like... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
One of the biggest fears people have about starting a... Read More
Habit: A consistent behavior you perform so frequently that it... Read More
There were only an estimated 1800 active franchisors in this... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
The challenges of the small business owner are well documented.... Read More
Obtaining a business credit card enables the small business owner... Read More
As an entrepreneur you can learn a lot by following... Read More
We all know how glorious those first warm days of... Read More
It seems so long ago that I started my first... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
A top executive called up me late in the night.... Read More
No matter how small your small business is, it is... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
Every company has a value proposition. That is a statement... Read More
quick home cleaning Lake Forest ..When do annoyances in a relationship become too much to... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
Senior citizens are generally not a large marketing segment for... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
How do we keep track of our business deals?If you... Read More
How to do itPeople skim through newspapers and magazines and... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
There is a great deal of abuse going on in... Read More
Here are some useful tips on what to consider before... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
If you own a mobile truck washing, pressure washing or... Read More
As an entrepreneur you can learn a lot by following... Read More
If I had $1.00 every time I heard someone say... Read More
Does your company have a community relation strategy? Have you... Read More
In your small business debt collection laws will eventually become... Read More
Business checks are available in many styles and varieties. They... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
The American system of business management has been admired and... Read More
How do you make sure you have the business solutions... Read More
Most small businesses will not even try to advertise on... Read More
1. Have A Strong Constitution ? Justices deliver decisions by... Read More
All franchises must meet the legal definition of a franchise... Read More
Small Business |