Get maximum results with minimum effort. Sounds great doesn't it? The key is leverage. You can get a huge result from relatively little investment of resources. Weather it's time, money or intellect, you only have so much. The key is to use your resources as a lever to really explode your income!
A great example is real estate. You control a relatively large asset with a fairly small investment. Say you have a property worth $250,000 that you got with a $12,500 down payment. Leave aside for a moment the fact you probably could have acquired that property using little or none of your own money. In most real estate markets a realistic annual appreciation is 8%. You would gain $20,000 in value the 1st year alone. You have used the power of leverage to get a staggering 160% annual return on your $12,500 investment! With real estate, you can also get additional leverage from tax advantages and rental income that are available. So it's pretty easy to picture real estate as an example of leverage.
Another example is selling to an account versus selling retail. When you sell to an account, you leverage your initial efforts into a long term revenue stream (the best kind!). It may take more effort initially to close the account sale, but that is more than compensated by the steady sales that can continue to roll in for years. You can now just maintain the account, which takes much less effort than it takes to get it in the first place.
One form of leverage that you just can't afford to ignore is your network of contacts. Weather it's a mailing list or just a social network, you can use your network to meet better suppliers, make sales, generate referrals and find great investment deals. In short, your contacts could be the most valuable form of leverage you have.
Multi-tiered affiliate sales and marketing programs are a fantastic example of leverage. You can lever your effort and money spent to gain your affiliates into a solid revenue stream. The second tier, and beyond if applicable, all give you additional sales through no more investment on your part. If you get productive affiliates, your affiliate tiers could easily generate more revenue for you than your direct sales. Once again, leverage.
Employees are definitely a form of leverage for a business owner. Their efforts are leveraged into revenue, and hopefully, profit for the business. Every dollar the employer pays the employee in compensation is leveraged into a larger dollar amount.
If you aren't using leverage, it's going to be a long haul. You must use leverage to maximize your efforts. Analyze everything you do in your business. Make sure you are leveraging all your resources to achieve your goals. It will be a much shorter climb to the top.
Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at: http://site.liveanotherday.com/newsletter.html
cleaning help near Mundelein ..Part of the power plan is making sure you have... Read More
Most pressure washing companies never look into some of the... Read More
There is a rather famous true story called "Acres of... Read More
The resume writing service serves an important role in the... Read More
If I had $1.00 every time I heard someone say... Read More
The following tips have come from a wide variety of... Read More
Why do you need an account plan?When you first decide... Read More
Most small business owners are faced with so many responsibilities... Read More
Now that winter has passed, the annual ritual of spring... Read More
You need to be visible to attract customers, right? But... Read More
Writing a business plan for a mobile car wash is... Read More
For many small businesses, the "S" corporation is the business... Read More
Some of the very qualities that attract people to the... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
Outsourcing is the strategic use of outside resources to perform... Read More
What would happen if you decided to take an extended... Read More
Thankfully, most of us will never find out. That is... Read More
Remember the training programs, seminars, and workshops you had to... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
Many mobile car wash operators would like to add de-ionized... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
In general, all of us know how to accomplish the... Read More
What is in an information plan?Before you even meet with... Read More
Articles abound advising the business community how to properly screen... Read More
reliable maid service Wilmette ..Costs of over regulation and over disclosure end up hurting... Read More
All franchises must meet the legal definition of a franchise... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
One of the simplest ways to expand your marketing efforts... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
Before you want to build your business, you need to... Read More
At one point or another, almost every business runs short... Read More
Many of our nations 400,000 franchisees run their businesses out... Read More
Franchising Directory Sites-Paid Advertising, Lead Generation for FranchisingFranchising Directory Sites... Read More
Not sure how to start a small business? This guide... Read More
Winning small and home based businesses today must continually shake... Read More
Many smaller businesses choose niche markets for various reasons and... Read More
Car wash businesses are unique to other businesses. In fact... Read More
Seventy percent of US households use the web when shopping... Read More
So you want to start a business but you don't... Read More
I recently met with a very successful magazine publisher who... Read More
This is the tale of two business plans with very... Read More
First you have to start with knowing your budget and... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
Part of the power plan is making sure you have... Read More
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
I started working with another new client last week. He... Read More
Commonly folks have asked me what the technical difference is... Read More
Small Business |