Get maximum results with minimum effort. Sounds great doesn't it? The key is leverage. You can get a huge result from relatively little investment of resources. Weather it's time, money or intellect, you only have so much. The key is to use your resources as a lever to really explode your income!
A great example is real estate. You control a relatively large asset with a fairly small investment. Say you have a property worth $250,000 that you got with a $12,500 down payment. Leave aside for a moment the fact you probably could have acquired that property using little or none of your own money. In most real estate markets a realistic annual appreciation is 8%. You would gain $20,000 in value the 1st year alone. You have used the power of leverage to get a staggering 160% annual return on your $12,500 investment! With real estate, you can also get additional leverage from tax advantages and rental income that are available. So it's pretty easy to picture real estate as an example of leverage.
Another example is selling to an account versus selling retail. When you sell to an account, you leverage your initial efforts into a long term revenue stream (the best kind!). It may take more effort initially to close the account sale, but that is more than compensated by the steady sales that can continue to roll in for years. You can now just maintain the account, which takes much less effort than it takes to get it in the first place.
One form of leverage that you just can't afford to ignore is your network of contacts. Weather it's a mailing list or just a social network, you can use your network to meet better suppliers, make sales, generate referrals and find great investment deals. In short, your contacts could be the most valuable form of leverage you have.
Multi-tiered affiliate sales and marketing programs are a fantastic example of leverage. You can lever your effort and money spent to gain your affiliates into a solid revenue stream. The second tier, and beyond if applicable, all give you additional sales through no more investment on your part. If you get productive affiliates, your affiliate tiers could easily generate more revenue for you than your direct sales. Once again, leverage.
Employees are definitely a form of leverage for a business owner. Their efforts are leveraged into revenue, and hopefully, profit for the business. Every dollar the employer pays the employee in compensation is leveraged into a larger dollar amount.
If you aren't using leverage, it's going to be a long haul. You must use leverage to maximize your efforts. Analyze everything you do in your business. Make sure you are leveraging all your resources to achieve your goals. It will be a much shorter climb to the top.
Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at: http://site.liveanotherday.com/newsletter.html
family-safe home cleaners Lincolnshire ..A lot of business owners I've spoken with lately have... Read More
Aside from the fear of losing a spreadsheet or research... Read More
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
Before you read any further in this article, I'd like... Read More
Owning a small business in Wichita, KS might not be... Read More
We were more than excited. Our women's doubles tennis team... Read More
Which questions do you need to ask to even get... Read More
Microfiber cleaning towels have been around for about ten years... Read More
Most small businesses simply go about their daily business and... Read More
Achieving real success should be the goal of any good... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
The following tips have come from a wide variety of... Read More
Do you like animals? Would you like to work for... Read More
On June 8, 2004, the world witnessed what no one... Read More
If you're anything like me then you dislike with a... Read More
What could Seinfeld possibly have to do with marketing a... Read More
Do you sometimes find yourself just going "through the motions"... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
BioTechs even with the latest news had shed over 1000... Read More
If you're starting your own business or currently work for... Read More
There are countless ways to save your business money. Unfortunately,... Read More
Most new small businesses won't be in business this time... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
maide service in Buffalo Grove ..One way to determine your companies mission statement is based... Read More
Free money! Receive up to $25,000 that never has to... Read More
You may be in Mail Order, Direct Mail, or you... Read More
Many of us have noticed how some nearby communities seem... Read More
-- The One Pager Shortcut Series --People do business with... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
You'd like to go into business for yourself, and believe... Read More
If you own a small business, then you know the... Read More
Think of all of your business ideas as tiny seeds... Read More
What's your job profitability? I meet with business owners every... Read More
As you may know, there are many ways to incorporate... Read More
Do you know what your genius work is? It's the... Read More
There are no "rules of thumb" in the pursuit of... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
If you are a motorcycle detailer and need to expand... Read More
In the summer, I can't drive two blocks without seeing... Read More
If you interviewed business owners of failed businesses, a majority... Read More
Every company has business pain, but the pain does not... Read More
A cherished business doctrine is that growth must be a... Read More
I've got good news and bad news. The good news... Read More
There are both fixed and mobile detailers. Consumers often will... Read More
Why does consistency in the message have an effect on... Read More
If you are the boss and you think your job... Read More
Here are some useful tips on how to select a... Read More
Small Business |