Get maximum results with minimum effort. Sounds great doesn't it? The key is leverage. You can get a huge result from relatively little investment of resources. Weather it's time, money or intellect, you only have so much. The key is to use your resources as a lever to really explode your income!
A great example is real estate. You control a relatively large asset with a fairly small investment. Say you have a property worth $250,000 that you got with a $12,500 down payment. Leave aside for a moment the fact you probably could have acquired that property using little or none of your own money. In most real estate markets a realistic annual appreciation is 8%. You would gain $20,000 in value the 1st year alone. You have used the power of leverage to get a staggering 160% annual return on your $12,500 investment! With real estate, you can also get additional leverage from tax advantages and rental income that are available. So it's pretty easy to picture real estate as an example of leverage.
Another example is selling to an account versus selling retail. When you sell to an account, you leverage your initial efforts into a long term revenue stream (the best kind!). It may take more effort initially to close the account sale, but that is more than compensated by the steady sales that can continue to roll in for years. You can now just maintain the account, which takes much less effort than it takes to get it in the first place.
One form of leverage that you just can't afford to ignore is your network of contacts. Weather it's a mailing list or just a social network, you can use your network to meet better suppliers, make sales, generate referrals and find great investment deals. In short, your contacts could be the most valuable form of leverage you have.
Multi-tiered affiliate sales and marketing programs are a fantastic example of leverage. You can lever your effort and money spent to gain your affiliates into a solid revenue stream. The second tier, and beyond if applicable, all give you additional sales through no more investment on your part. If you get productive affiliates, your affiliate tiers could easily generate more revenue for you than your direct sales. Once again, leverage.
Employees are definitely a form of leverage for a business owner. Their efforts are leveraged into revenue, and hopefully, profit for the business. Every dollar the employer pays the employee in compensation is leveraged into a larger dollar amount.
If you aren't using leverage, it's going to be a long haul. You must use leverage to maximize your efforts. Analyze everything you do in your business. Make sure you are leveraging all your resources to achieve your goals. It will be a much shorter climb to the top.
Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at: http://site.liveanotherday.com/newsletter.html
move in cleaning service Glencoe ..What is in an information plan?Before you even meet with... Read More
You've probably heard the statistic that 95% of small businesses... Read More
It seems so long ago that I started my first... Read More
The following are six essential skills to business success. You... Read More
Would you rather have one good client paying you five... Read More
Many investors and business ethics professionals are calling for more... Read More
1. Have A Strong Constitution ? Justices deliver decisions by... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
Before you start a business we encourage you to prepare... Read More
Every home business has the same problem of how to... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
Franchising companies often use Business Broker to help attain sales... Read More
When someone owes your small business money, you certainly feel... Read More
If you own a Pressure Washing Company and wish to... Read More
On June 8, 2004, the world witnessed what no one... Read More
It is an American dream to own a business. But... Read More
Think of your business as a living, breathing, organism. It... Read More
You'd like to go into business for yourself, and believe... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
In general, all of us know how to accomplish the... Read More
It's just like a marriageTo expect a bank manager or... Read More
The Boston suburbs seem to be rich with possible locations... Read More
Manufactured and Mobile Home owners know that the weather this... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
The resume writing service serves an important role in the... Read More
disinfecting cleaning services Winnetka ..Start thinking about buying an established business if you want... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
In general, all of us know how to accomplish the... Read More
Cash is King?That is what everyone tells us and it... Read More
(Although this article is geared towards small business owners, the... Read More
Someone new to business ownership recently told me, "Before I... Read More
No matter type of business you operate you've got to... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
Most business owners know when they need an accountant, but... Read More
Every home business has the same problem of how to... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
Incredible as it sounds, you have a goldmine of free... Read More
Last summer the FTC put forth a report and then... Read More
When small businesses fail, the wreckage is often assigned to... Read More
If you have ever had your antique shop or mall... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
Continuing from the second article:6. About the aground mathematical model,... Read More
People will always stress that having a well researched business... Read More
If you're serious about wanting to start a business, the... Read More
I have a confession to make. My name is Caroline... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
A few years ago, I visited Beijing for the first... Read More
Having their own business is something many millions of people... Read More
Small Business |