Get maximum results with minimum effort. Sounds great doesn't it? The key is leverage. You can get a huge result from relatively little investment of resources. Weather it's time, money or intellect, you only have so much. The key is to use your resources as a lever to really explode your income!
A great example is real estate. You control a relatively large asset with a fairly small investment. Say you have a property worth $250,000 that you got with a $12,500 down payment. Leave aside for a moment the fact you probably could have acquired that property using little or none of your own money. In most real estate markets a realistic annual appreciation is 8%. You would gain $20,000 in value the 1st year alone. You have used the power of leverage to get a staggering 160% annual return on your $12,500 investment! With real estate, you can also get additional leverage from tax advantages and rental income that are available. So it's pretty easy to picture real estate as an example of leverage.
Another example is selling to an account versus selling retail. When you sell to an account, you leverage your initial efforts into a long term revenue stream (the best kind!). It may take more effort initially to close the account sale, but that is more than compensated by the steady sales that can continue to roll in for years. You can now just maintain the account, which takes much less effort than it takes to get it in the first place.
One form of leverage that you just can't afford to ignore is your network of contacts. Weather it's a mailing list or just a social network, you can use your network to meet better suppliers, make sales, generate referrals and find great investment deals. In short, your contacts could be the most valuable form of leverage you have.
Multi-tiered affiliate sales and marketing programs are a fantastic example of leverage. You can lever your effort and money spent to gain your affiliates into a solid revenue stream. The second tier, and beyond if applicable, all give you additional sales through no more investment on your part. If you get productive affiliates, your affiliate tiers could easily generate more revenue for you than your direct sales. Once again, leverage.
Employees are definitely a form of leverage for a business owner. Their efforts are leveraged into revenue, and hopefully, profit for the business. Every dollar the employer pays the employee in compensation is leveraged into a larger dollar amount.
If you aren't using leverage, it's going to be a long haul. You must use leverage to maximize your efforts. Analyze everything you do in your business. Make sure you are leveraging all your resources to achieve your goals. It will be a much shorter climb to the top.
Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at: http://site.liveanotherday.com/newsletter.html
no-contract cleaning service Glenview ..Many experienced auto detailing professionals who have started out using... Read More
One major issue not being addressed right now in the... Read More
Commonly folks have asked me what the technical difference is... Read More
So it's time to invest some finances into advertising your... Read More
Many people ask how many graphs or charts they should... Read More
Where would a business be without a business plan? A... Read More
You are probably hard at work promoting your business (and... Read More
After over thirty years advising small business it still comes... Read More
When it comes to cost, how much can you afford... Read More
Here are just a few ways to increase and diversify... Read More
The way you manage your money is one of the... Read More
If you are a small business and qualify to participate... Read More
When someone owes your small business money, you certainly feel... Read More
We all know how glorious those first warm days of... Read More
You bet it's worth it. Publicity via news releases, along... Read More
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
Now that winter has passed, the annual ritual of spring... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
It is not surprising that some people may perceive Six... Read More
It behooves every professional mobile auto detailer to stay up... Read More
We're birds of a feather, public relations and small business.... Read More
What's your job profitability? I meet with business owners every... Read More
One of the critical success factors for service-related businesses is... Read More
The challenges of the small business owner are well documented.... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
house cleaning company Glencoe ..Business owners rarely go into business to deal with the... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Many mobile car wash operators would like to add de-ionized... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
For really tough boat hull cleaning you will need to... Read More
The easiest way to lift profits is to cut the... Read More
Mobile carwashing is hard work, it is tough on the... Read More
Concrete Roof Tile Business: During the 2004 summer season, storms... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
Here are some important points to take note of if... Read More
In general, all of us know how to accomplish the... Read More
If you've been thinking about starting a business, but are... Read More
If you own a small business, you should know that... Read More
When starting a business, you have to determine the method... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
If you are in the professional car care business you... Read More
Sacred cows take a long time to die. We get... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
Why are we over regulation the franchising industry, what purpose... Read More
How far away is the person you need to meet?We... Read More
Do you have all the customers your business can use?The... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
What is Business Valuation? The term business valuation is the... Read More
Small Business |