Get maximum results with minimum effort. Sounds great doesn't it? The key is leverage. You can get a huge result from relatively little investment of resources. Weather it's time, money or intellect, you only have so much. The key is to use your resources as a lever to really explode your income!
A great example is real estate. You control a relatively large asset with a fairly small investment. Say you have a property worth $250,000 that you got with a $12,500 down payment. Leave aside for a moment the fact you probably could have acquired that property using little or none of your own money. In most real estate markets a realistic annual appreciation is 8%. You would gain $20,000 in value the 1st year alone. You have used the power of leverage to get a staggering 160% annual return on your $12,500 investment! With real estate, you can also get additional leverage from tax advantages and rental income that are available. So it's pretty easy to picture real estate as an example of leverage.
Another example is selling to an account versus selling retail. When you sell to an account, you leverage your initial efforts into a long term revenue stream (the best kind!). It may take more effort initially to close the account sale, but that is more than compensated by the steady sales that can continue to roll in for years. You can now just maintain the account, which takes much less effort than it takes to get it in the first place.
One form of leverage that you just can't afford to ignore is your network of contacts. Weather it's a mailing list or just a social network, you can use your network to meet better suppliers, make sales, generate referrals and find great investment deals. In short, your contacts could be the most valuable form of leverage you have.
Multi-tiered affiliate sales and marketing programs are a fantastic example of leverage. You can lever your effort and money spent to gain your affiliates into a solid revenue stream. The second tier, and beyond if applicable, all give you additional sales through no more investment on your part. If you get productive affiliates, your affiliate tiers could easily generate more revenue for you than your direct sales. Once again, leverage.
Employees are definitely a form of leverage for a business owner. Their efforts are leveraged into revenue, and hopefully, profit for the business. Every dollar the employer pays the employee in compensation is leveraged into a larger dollar amount.
If you aren't using leverage, it's going to be a long haul. You must use leverage to maximize your efforts. Analyze everything you do in your business. Make sure you are leveraging all your resources to achieve your goals. It will be a much shorter climb to the top.
Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at: http://site.liveanotherday.com/newsletter.html
affordable house cleaning Wilmette ..Hogwash!That's what I say to people who tell me that... Read More
The stock market is still on a wild roller coaster... Read More
Starting the blind cleaning business is one of the best... Read More
Here are a few tips on how to hand out... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
As a practitioner and student of Small Business Marketing, I... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
Many people ask how many graphs or charts they should... Read More
Small business owners can relieve a lot of their own... Read More
You may be in Mail Order, Direct Mail, or you... Read More
As small business owners we're in business to make money... Read More
Anyone in business today realizes both the natural dependency on... Read More
Competition in the business world is often viewed as a... Read More
Looking for a place to add a Quick Lube away... Read More
Starting your own e-commerce business can be quite the adventure.... Read More
Are you responsible for your results?What comes to mind when... Read More
Here are just a few ways to increase and diversify... Read More
Opening a carpet cleaning business is a great way to... Read More
As a practise gets larger & larger the associated problems... Read More
What was your aim when you went into business for... Read More
During the California Recall Election, I was very interested. Without... Read More
What is in an information plan?Before you even meet with... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Administrative and clerical tasks are the bane of every industry.... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
quick home cleaning Northbrook ..It is most fascinating to study how entrepreneurs spot opportunity... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
Franchising companies often use Business Broker to help attain sales... Read More
You bet it's worth it. Publicity via news releases, along... Read More
Many small businesses do quite well due to the blood,... Read More
If you're looking for start-up capital for your business, but... Read More
Gather round while I tell you the story of Kennebec... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
Hogwash!That's what I say to people who tell me that... Read More
Most of us remember going to at least one garage... Read More
The way you manage your money is one of the... Read More
Many new ventures are preoccupied with all the money they... Read More
No matter what kind of small business you have, you... Read More
There are many potential niches for pressure washing companies that... Read More
The choice to incorporate a small business in Florida has... Read More
A Small Business Opportunities Magazine is one of the new... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
What are the best methods for keeping a good business... Read More
Just recently, I took a break and caught "The Return... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
How do you make sure you have the business solutions... Read More
So you want to start a business but you don't... Read More
What is the best time to expand a mobile car... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
Small Business |