If you have ever had your antique shop or mall ripped off, you understand that it's very hard to detect. There are simply so many items to keep track of, and an item can be missing literally for months and you may not realize it.
Curb theft dramtically by using a simple and inexpensive technique.
We all understand that perception is vitally important to human behavior, so why are we so fearful to use perception to our advantage when it comes to protecting our assets? Here's a step-by-step approach to shrinking theft by changing a customers perception of the security in your store.
1. Select and purchase "dummy" video cameras. They do exist, and they can be used in combination with regular video cameras to give the illusion that your store is under constant surveillance. Put them in place all over the shop or mall in conspicuous places. The very sight of a security camera will often cause a thief to think twice before grabbing something.
2. Put security signage in place around the store. These simple signs will remind people that you take security seriously, and that thieves will be prosecuted. You can find a sample of this simple sign through the link at the bottom of this article.
3. Take your security very seriously. Never joke, or tell anyone that your dummy cameras exist. If you do catch someone stealing an object, make sure that you contact the proper authorities. As Barney Fife of Andy Griffith fame always said, "nip it in the bud!" Your attitude toward shoplifters should be firm and resolute. This sets a precedent for everyone who enters your establishment.
Simple and inexpensive can reap great results.
Since people's perception of a situation often determines their behavior, a majority of people that shop with you will not take the chance. Dummy cameras and simple, plain language signage can make a huge difference! You can also purchase security stickers for the doors and windows that give the impression that a large security system is in place. These steps are for small "mom and pop" antique shops. If you have a larger mall that rents space to others, you will no doubt want to have the "real deal" in place for your consignors peace of mind. In fact, your insurance company may demand it.
Shrinkage is a fact of life in retail, but putting these pethods in place will certainly help.
Michael Temple is a retired auctioneer, speaker and the owner of Antique Power Dealers, an antique and collectible business resource. (http://www.antiquepowerdealer.com) He is also the author of the report, "6 Costly Mistakes Antique Buyers and Sellers Make...and How to Avoid Them!" You can own a copy by asking for it. Send your request to: http://www.antiquepowerdealer.com
weekly home cleaning Highland Park ..In franchising an individual desirous of their own business will... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
One of the best ways to make money in the... Read More
Why does consistency in the message have an effect on... Read More
It's the dream of every person who starts a business... Read More
On June 8, 2004, the world witnessed what no one... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
Business card size works well for invitations to special events.What... Read More
First, we need to define the different kinds of skip... Read More
What's your job profitability? I meet with business owners every... Read More
Articles abound advising the business community how to properly screen... Read More
The success of your business depends on your ability to... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
If you are a small business and qualify to participate... Read More
Are you thinking of starting a small pressure washer business... Read More
Seventy percent of US households use the web when shopping... Read More
You can't imagine how many people ask me how I... Read More
Not sure how to start a small business? This guide... Read More
Recently one of my customers told me the chaos swirling... Read More
Experts urge small business owners to "brand" their business ?... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
The air in my client's office nearly crackled with her... Read More
In this series of articles I'm going to show you... Read More
We have all seen the mobile washing units cruising our... Read More
whole house cleaning Park Ridge ..A recent survey showed that only 28.7% of small business... Read More
One of the critical success factors for service-related businesses is... Read More
Some things in business are relatively easy to measure ?... Read More
Due to the over regulation in the Franchising Industry and... Read More
Many mobile pressure-washing companies turn to government contacts to make... Read More
Seems as though there are a lot of business closings... Read More
Security Professionals provide the products and services necessary to create... Read More
Support is critical for your small business survival. You may... Read More
The Federal Trade Commission out of the blue decide in... Read More
When working from home, it is usual to find that... Read More
If you are just starting your business, or if you... Read More
How do you find groups that are in need of... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
If you own a mobile car washing, pressure washing or... Read More
Mobile detailers will find themselves with lots of competition even... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
Want your small business to flip instead of flop?! Statistically... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
It is not surprising that some people may perceive Six... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
In the first part of this article I put forward... Read More
Continuing from the second article:6. About the aground mathematical model,... Read More
Many small businesses do quite well due to the blood,... Read More
It behooves every professional mobile auto detailer to stay up... Read More
Since you own a business you probably have liability insurance... Read More
Small Business |