If you are in a franchise and have a territory dispute with another franchisee you need to prevent a lawsuit use dispute resolution techniques to resolve the dispute. Competing with other franchisees is a subject that franchisors would prefer not to need to talk about. This is a real problem for some types of franchises. For instance mobile service businesses and home based franchises.
There is really no reason for you to sneak into fellow franchisees' territory to market or to do services. There is plenty of work in your territory. Some franchisees may disagree and say:
"Jim got a better territory than I did, that is not fair."
This may or may not be true, but you did agree to your franchise and you should have the ethical standards as a human being to live up to that agreement, not run to your lawyer or cheat the system. The integrity of the system to survive needs honest team members, unlike the rat pack primate politics in government where ethical standards means only getting blown off once a day by a male homosexual lobbyist. In franchising if the brand name is strong and you are doing well by your customers; actually all territories are good and your market mix should provide you with enough different kinds of services that you can make a substantial dollar amount in your city or township.
If your home territory consists of a small town, your exclusive territory may be a combination of towns, a county or an entire region. As I study the franchise agreements of the top franchise service companies and home based franchisors it is apparent that there is business everywhere.
Let's take the franchise company I run for instance; The Car Wash Guys, a mobile pressure washing and car washing franchise system. Our franchisees can wash mobile homes in a less high-income area. More depressed areas house larger trucking company fleets because the land is cheaper. This is why trucking companies that need acres of land to park trucks and thousands of square feet of warehouse space locate in these areas. So you may actually make more money in a low-income area then someone that has an exclusive franchise in let us say, Beverly Hills, CA, Malibu, CA, Long Island NY, or Naples, FL franchise. It is not always necessary to have an area with a high-income level population or an area whose work force drives expensive types of cars in this case as many potential franchise candidates usually assume. In any franchise system you should look at the total income potential of your exclusive territory before signing the franchise agreement because you might actually make more money in a town that has a depressed economy but has a larger commercial base clientele.
Competing with other franchisees is really not a way to level the playing field. All that will do is create animosity when you are caught and make the other franchisees mad at you, that is true in all the case law studies and franchisors I have discussed this with. You do not need an ambulance chasing attorney to figure that one out or tell you that you can have permission to use the restroom in your own business for that matter.
If you make the other franchisees in a franchise system mad at you, the chances of them referring additional accounts to you will be less and less. So remember, competing with your own team is not a game you want to play. Instead you want to stand strong and united. Play to win, play on the team to win. Play in your area in a zoned defense pattern. It is not every man for him self; it is a zoned defense team effort. Your competitors may cross boundaries. They may compete with you one day, Jim, Brett, Bill or Will or Steve or Brian the next. This makes it extremely hard on your competitors and likewise it would be extremely hard for you to compete with all the people I just mentioned on your own chasing them around the county trying to service everyone.
Instead you want to use them as a source and a point of power for generating leads and additional references. And contact names of people who work in these larger companies so you do more services and make a better return. Thus make more money and buy more service units and expand in your territory until you hit your market penetration peak. This target could be very high and hopefully is. If you are in a franchise system work it like a team and keep the lawyers away from the seam, they want to break in and destroy you American Dream. Think about resolving territorial issues and disputes before they happen.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
maid service near Lake Forest ..Anyone who is serious about washing aircraft as a full... Read More
"Inch by inch, row by row...that's the way my garden... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
1. Don't Spend Too Much Time PlanningWhen you are entering... Read More
Has this ever happened to you... 'John, you have a... Read More
No matter how small your small business is, it is... Read More
A top executive called up me late in the night.... Read More
Why should you always maintain a good report with a... Read More
Writing a business plan is a fundamental step to ensuring... Read More
Buyers want both online and local information about where to... Read More
Many pressure washing companies will be glad to take on... Read More
How is your pipeline structured?I assume most of you have... Read More
With all the cabinet refacing business opportunities out there, you... Read More
You'd like to go into business for yourself, and believe... Read More
If you're starting your own business or currently work for... Read More
If you are a motorcycle detailer and need to expand... Read More
The success of your business is critically dependent on how... Read More
Starting and growing a small business can be a daunting... Read More
I meet and talk to hundreds and hundreds of business... Read More
There are both fixed and mobile detailers. Consumers often will... Read More
If you're looking for start-up capital for your business, but... Read More
Your product is dying. With the same inevitability that we... Read More
Thinking of starting a business on line? If so there... Read More
Anyone in business today realizes both the natural dependency on... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
top rated cleaning service Des Plaines ..If you own a small business, you should know that... Read More
Costs of over regulation and over disclosure end up hurting... Read More
First, we need to define the different kinds of skip... Read More
As a company grows, the owner's role begins to change.... Read More
Are you thinking of starting a small pressure washer business... Read More
Not sure how to start a small business? This guide... Read More
That sizzling sound you're hearing may be a symptom of... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
One of the simplest ways to expand your marketing efforts... Read More
Some of the very qualities that attract people to the... Read More
If small business had no important outside audiences, it wouldn't... Read More
The modern Franchise business model and the much different business... Read More
How a donation is different from a sponsorship and what... Read More
The story is told of a tiger chasing some goats... Read More
What's your job profitability? I meet with business owners every... Read More
Most folks in the pressure washing business are happier to... Read More
First you have to start with knowing your budget and... Read More
Many investors and business ethics professionals are calling for more... Read More
When starting a business, you have to determine the method... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
If you own a mobile truck washing, pressure washing or... Read More
Here are some useful tips on how to select a... Read More
Completion not Perfection Five Keys To Doubling Your Productivity and... Read More
Most business owners know when they need an accountant, but... Read More
Q: After years of dreaming about starting my own business,... Read More
Small Business |